Shopee has rolled out a RM50 million “Shopee Rai Lokal” MSME growth package to strengthen support for Malaysian micro, small, and medium enterprises (MSMEs) and help them thrive in the country’s rapidly expanding digital economy.
The initiative is designed to empower local entrepreneurs with comprehensive digital tools, training programmes, and incentives to build sustainable online businesses while expanding access to both domestic and international markets.
“The Domestic Trade and Cost of Living Ministry welcomes Shopee’s commitment through the RM50mil Shopee Rai Lokal MSME growth package, which aligns with the Government’s aspiration under Budget 2026 that allocates RM20mil for the Buy Malaysian Products initiative,” said Armizan.
According to Shopee, the initiative reflects its long-term commitment to supporting local sellers in growing resilient businesses and contributing to Malaysia’s economic transformation.
Domestic Trade and Cost of Living Minister Datuk Armizan Mohd Ali welcomed the initiative, describing it as a timely contribution that aligns with the Government’s “Buy Malaysian Products” campaign and its broader efforts to uplift local entrepreneurs.
“The RM50 million Shopee Rai Lokal MSME growth package is in line with the Government’s aspiration under Budget 2026, which allocates RM20 million for the Buy Malaysian Products initiative. It also supports KPDN’s central theme for 2025, ‘Jom Beli Lokal’, and reinforces our shared determination to empower local entrepreneurs to stay competitive in the digital economy,” he said.
Shopee Malaysia country director Saovanee Chan-Somchit said that as Shopee celebrates its 10th year in Malaysia, its mission remains focused on helping local MSMEs scale their businesses and reach wider audiences.
“With this Shopee Rai Lokal growth package, we are deepening our commitment to helping sellers build resilient businesses, access the right digital tools, and grow sustainably online. We aim to walk alongside our local sellers as true partners in their long-term success,” she said.
Under the RM50 million Shopee Rai Lokal MSME growth package, Shopee is offering support across several key areas — financial incentives, marketing tools, and capacity building.
New sellers will benefit from commission fee waivers of up to RM2,000 and platform support fee exemptions. Shopee will also provide a complimentary six-month trial of its Fulfilled-by-Shopee (FBS) service, which includes warehousing support, faster delivery options such as same-day or next-day delivery, and free return-to-seller and storage services.
In addition, sellers will receive RM60 in advertising credits to boost store visibility, while those using the GMV Max feature will have access to Shopee’s Return on Ad Spend (ROAS) Protection Programme — offering free ad credits if their campaigns do not achieve the expected performance.
To help MSMEs strengthen their business capabilities, Shopee will expand access to the ShopeeXpert Community, providing personalised mentorship, expert guidance, and peer learning opportunities. Shopee University will continue offering targeted webinars and training sessions on store optimisation, digital marketing, and cross-border selling strategies.
Beyond this package, Shopee continues to support local MSMEs through complementary initiatives such as the Shopee International Platform (SIP), which connects Malaysian sellers to regional markets in Singapore, Thailand, and the Philippines. Its SLoan for Sellers programme also provides flexible financing to help entrepreneurs invest in inventory, scale operations, and capture growth opportunities.
These initiatives have already proven effective in helping small businesses achieve measurable success.
Raymond Leong, founder of Hiasani — a DIY home essentials store — shared that Shopee’s integrated tools simplified everything from delivery logistics to advertising campaigns. “Once I learned how to optimise my storefront and marketing, my sales grew by 40%. The data dashboards gave me the confidence to scale my business,” he said.
Similarly, chili farmer-turned-entrepreneur Mansur Remely credited Shopee for helping him turn his passion into a sustainable livelihood. “Shopee allowed me to reach customers far beyond my hometown. What started as a small business has now become my full-time venture,” he said.
Through the Shopee Rai Lokal initiative, the company aims to continue building a more inclusive digital ecosystem, empowering Malaysian MSMEs to compete on both regional and global stages while fostering national pride in local products.
