KUALA LUMPUR: Sime Darby Group’s automotive unit, Sime Darby Auto ConneXion (SDAC), has launched Ford Assured, a programme offering certified pre-owned Ford models.
This is part of the company’s commitment to continuously enhance the customer experience.
The Ford Assured programme is a comprehensive assurance and certification effort aimed at instilling confidence among customers who consider purchasing pre-owned Ford vehicles.
The Ford Assured programme is a meticulous inspection and certification process that ensures pre-owned Ford cars meet stringent quality and performance standards.
This programme is tailored to enhance customers’ overall pre-owned car buying experience, reinforcing Ford’s commitment to quality, reliability, and customer satisfaction.
The programme entails stringent vehicle standards, requiring pre-owned Ford vehicles to be below five years old or have mileage below 140,000km for Ranger and 80,000km for Everest, with a comprehensive full-service history.
Moreover, a meticulous 96-point inspection conducted by certified technicians ensures that every facet of the pre-owned Ford vehicle, from mechanical performance to cosmetic appearance, meets the highest standards.
Furthermore, specific refurbishment standards ensure the refurbishment process is executed professionally, promoting consistency and quality across all certified pre-owned Ford vehicles.
Sime Darby Motors managing director Southeast Asia Jeffrey Gan said that despite the growing demand in Malaysia’s pre-owned vehicle segment, the company remains steadfast in its dedication to meeting consumer needs.
“Reflecting our trusted reputation across the automotive sector, the Ford Assured Programme mirrors Sime Darby Motors’ relentless pursuit of setting industry benchmarks and enhancing the overall automotive experience,” he said in a statement.
The Ford Assured Programme offers a minimum 12-month warranty covering the engine and gearbox, subject to terms and conditions.
These conditions include requiring the vehicle’s mileage to be below 140,000km for Ranger, 80,000km for Everest and below 5 years old.
Additionally, the warranty stipulates that vehicle parts must not be replaced or modified by third parties and must be serviced, maintained, and repaired by authorised Ford dealers at recommended service intervals.
SDAC managing director Turse Zuhair said with the introduction of the Ford Assured Programme, the company has elevated the pre-owned vehicle landscape.
“Demonstrating our commitment to delivering unparalleled quality and customer satisfaction, the programme is a testament to our rigorous standards in customer assurance, providing a trusted solution for those searching for a reliable and high-quality pre-owned Ford vehicle,” he said.
This offering from SDAC is currently available at the Ford Ara Damansara showroom.
