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Stakeholders Gather To Beef Up Malaysia’s Pole Position As Business Destination

KUCHING: As Malaysia continues to stand as a prime location for business events in the Asia-Pacific region, the Malaysia Convention & Exhibition Bureau (MyCEB) and Business Events Sarawak (BE Sarawak) forged a partnership to bolster the country’s leading position as the destination for business events.

Business stakeholders during the Sarawak engagement on Monday

On Monday, the Sheraton Hotel here became the focal point where MyCEB, BE Sarawak, and BE Sarawak Industry Partners and 100 stakeholders from various sectors engaged in a summit dialogue.

The stakeholders included professional conference organisers, professional exhibition organisers, event management companies, destination management companies, and relevant government agencies.

Central to the agenda of this event was the spotlight on MyCEB’s innovative incentive campaign – MyTripleE, unveiled in August 2023.

This initiative showcased Malaysia’s offerings in the targeted market segments namely conventions, exhibitions, as well as corporate meetings and incentives, with a special focus on Sarawak and the state’s potential.

The collaboration aims to engage with partners, such as travel agents, hotels, and product owners, in promoting and leveraging the MyTripleE campaign.

MyCEB chief executive officer Azman Tambi Chik expressed his desire for the collaborative endeavour and said MyCEB is steadfast in its commitment to bolster the state of Sarawak’s business events and cultivate collaboration with the state bureau.

“Our dedication extends to invigorate engagements and foster enduring partnerships. Therefore, we are here to champion the MyTripleE Campaign, highlighting Malaysia’s strengths and opportunities. It brings us great excitement to collaborate with BE Sarawak for this event, marking a significant milestone in propelling Malaysia’s business events sector forward.”

Echoing this sentiment, BE Sarawak chief executive officer Amelia Roziman, emphasised the significance of strategic alliances in driving progress within the business events industry.

“BE Sarawak will continue supporting MyCEB in propelling business events industry development. Our partnership and collaboration with MyCEB through the initiative of the MyTripleE campaign demonstrate an unwavering commitment to support and attract more business events to Sarawak while elevating Sarawak as a premier destination for business events in Asia.”

MyCEB recorded a modest closing at 20 supported international events that brought together 19,173 total delegates with an estimated total economic impact of RM 155.9 million in 2023, for the state alone demonstrating its ability to bring the world together.

With representation from around the globe, these large events showcased the state’s sophisticated event infrastructure, excellent connectivity, and engagement with the issues confronting businesses and society.

As it becomes an increasingly important platform on the world stage, these strengths are being harnessed for business events of all sizes.

MyCEB – BE Sarawak Engagement with BE Sarawak Industry Partners 2024 promises ample opportunities for networking, engagement, and collaboration with the state bureau and industry partners, reinforcing the shared dedication of MyCEB and BE Sarawak to fostering growth and innovation in the business events sector.

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