Whether it’s snapping an outfit idea to track down lookalikes, browsing creator-led style edits for inspiration, tuning into livestreams for a closer look, or timing checkout for the best stack of vouchers, savvy shopping habits have become second nature for many Malaysians. For creators like Sharifah Rose, Yaya, Asyraf Rozami, Hanisha Jaafar, and Syamimi, every step from discovery to checkout is a chance to shop with both style and strategy.
Inspiration Hits: From Camera Rolls to Curated Feeds
It often starts with a vibe. A screenshot. A street style post. A saved look on social media.
For Sharifah Rose, inspiration lives in her camera roll. “If I see something I love, I snap it or save it, and the best part is, there’s this feature on Shopee where I can just tap the camera icon, upload the photo, and it shows me a whole list of perfect matches. No more guessing keywords or scrolling endlessly.” Thanks to this visual search, what starts as a spark of inspiration turns into a plethora of choices, tailored to her taste. It’s part moodboard, part treasure hunt. From there, she uses size and colour filters to fine-tune her search, and before she knows it, her wishlist is filling itself.
For Syamimi, inspiration often comes from scrolling through curated style edits — especially those featuring her favourite influencers. “It’s like browsing your friends’ top recommendations, all in one place,” she says. “Shopee pulls together what influencers are wearing and loving, so it feels real and personal”. When she’s stuck for ideas or in between trends, it’s her shortcut to fresh styling inspo. “Sometimes I just want to know what people with good taste are wearing. I go there, see what’s trending, and suddenly I have a whole look in my cart.”
Building the Look: Try Before You Buy (Sort Of)
For creators like Syamimi and Asyraf Rozami, shopping is a multisensory experience, and they’re not doing it blindly.
“Livestreams are my version of window shopping,” says Syamimi. “On Shopee Live, you see the fabric move, how it fits on a real person. You can ask questions in real time, and sometimes, the seller even styles it live. It’s part fashion show, part styling session and often comes with live-exclusive vouchers that reward you for tuning in at just the right moment.”
Asyraf agrees. “Especially with menswear, I want to see how a blazer sits on the shoulders or whether the material has the right structure. Livestreams and videos give me that insight before I commit.” His personal rule? “Don’t buy until you’ve seen how it wears, and if you’re shopping on Shopee, always stack vouchers and keep an eye out for the Lagi Murah tag. It gives me peace of mind knowing I’m getting the best deal possible.”
Beyond livestreams, Syamimi also keeps an eye on Shopee Video, where fellow creators and affiliates casually review or style items they love. “It’s not just helpful, it’s fun. And when there are video-exclusive vouchers, it feels like a shortcut to looking put together and saving money.”
She also follows Shopee affiliates on social media, where they often share “Outfit of the Day (OOTD)” or “Get Ready With Shopee (GRWS)” videos and honest fashion reviews, highlighting their favourite finds with direct links. “It’s so easy — you see what they love, click the link, and poof, the item’s yours. No hunting, no guesswork.”
The Checkout Strategy: Mastering the Art of Affordable But Stylish Spending
When it comes to checkout, timing and tactics make all the difference for these creators. Yaya is a true strategist, always on the lookout for the best ways to stack discounts and save. “I keep an eye out for exclusive fashion vouchers, especially during big campaigns,” she says. “I’ll see if I can stack store vouchers, platform codes, cashback, and free shipping, and if I’m just short of the minimum spend to unlock a voucher, I’ll add something small like socks or a belt to meet the requirement.” It’s part of her styling process: Look cute. Save smart.
Asyraf takes a more laid-back approach, but with the same intent. “I keep my wishlist in the cart. I’ll check back during the week and see if prices drop or if a deal appears. Sometimes, Shopee also suggests items based on what I’ve browsed, which makes the whole process feel intuitive.”
Even Hanisha, who shops more spontaneously, notices the nudges. “I’ll be scrolling, and suddenly the item I liked before pops up with a great deal, it’s almost like the app knows what I want,” she laughs. “Sometimes I’ll find items with ‘Lagi Murah’ tag, it makes the decision easier as it tells me straight up this is the best deal I’m going to get.”
The Joy After Checkout: From Deals to Confidence
Smart shopping doesn’t stop at checkout — it’s also about peace of mind after the buy. Sharifah lights up recalling a Shopee Live-exclusive deal where she got a dress for half the price she expected. What made it better? Knowing she could return it stress-free if it didn’t fit. The same confidence powers Syamimi’s latest Shopee haul turns into her next GRWS (Get Ready With Shopee) video, with full confidence that she can return or exchange anything that doesn’t live up to her expectations.
Yaya finds five ways to remix a RM30 blazer across café hopping, shoots, and content, all while shopping smart and worry-free. Hanisha turns a last-minute brunch outfit into a full-day slay, all under RM100, backed by the comfort of knowing she’s protected if the item doesn’t fit right.
In a world where shopping smart is just as powerful as dressing well, these creators remind us that affordability doesn’t mean compromise. It means control, access, creativity — and the confidence of knowing you’re covered, even after checkout.
More Than a Deal: A New Kind of Fashion Mindset
There’s no template here. No one-size-fits-all. Just personal rituals that feel empowering because finding something you love, at a price that makes sense, is the new kind of reward.
Whether it starts with a camera search or a curated scroll, whether they wait for voucher drops or catch livestream-only steals, these creators show that the real flex isn’t how much you spend — it’s how good you feel knowing you made it work your way. After all, fashion isn’t just about what you wear. It’s how you get there.
Discover curated fashion picks, exclusive deals, and daily steals at https://shopee.com.my/m/fashion-beauty and https://shopee.com.my/m/lagimurah — and find your own way to style smart.
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About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.
