Jakarta: Suzuki, the Japanese automotive giant, has invested more than Rp 1 trillion (approximately $61 million) in the development of its latest vehicle, the Fronx, in Indonesia. This strategic investment signals a robust commitment to local manufacturing and hybrid technology advancement in one of Southeast Asia’s most dynamic automotive markets.
The Fronx, which is offered in both petrol and hybrid variants, is being assembled domestically with a local content level of around 60 percent, according to Suzuki Indomobil Motor (SIM), the brand’s manufacturing arm in Indonesia.
The new model is available in a range of trims, including the GL, priced at Rp 259 million for the manual version and Rp 271 million for the automatic; the GX at Rp 276 million (MT) and Rp 293.3 million (AT); and the premium GSX variant, offered exclusively in automatic transmission at Rp 319.9 million.
SIM Executive Director Shodiq Wicaksono confirmed the significant investment during the Fronx’s official launch in Jakarta, noting that “over Rp 1 trillion has been allocated solely for component procurement,” with overall development costs exceeding that amount.
The Cikarang plant in West Java has been designated as the sole global production hub for the Fronx, which is positioned as a strategic global model under Suzuki Motor Corporation. The facility currently operates on a single production shift and manufactures the Ertiga, XL7, and Fronx models, with a maximum annual capacity of 108,000 units.
Minoru Amano, President Director of Suzuki Indomobil Sales, emphasised that the investment seeks to elevate the Cikarang facility into a world-class production and export base. Amano noted that by exceeding regulatory local content thresholds for low-emission vehicles, Suzuki aims to bolster its contributions to Indonesia’s national economy and industrial development.
He described the Fronx as a cornerstone of Suzuki’s future strategy in Indonesia, targeting monthly sales of 2,000 units. “The Fronx is not just a new model. It represents a new pillar for our business in Indonesia,” Amano stated.
Deputy Industry Minister Faisol Riza praised Suzuki’s ongoing commitment and highlighted the Fronx launch as a milestone for Indonesia’s automotive sector. He underscored its relevance in strengthening the country’s role in the global automotive supply chain and advancing sustainable vehicle adoption.
“This launch marks Suzuki’s strong commitment to the Indonesian market and demonstrates international confidence in the country’s automotive potential,” Riza commented.
The Fronx follows the momentum of Suzuki’s previous hybrid models, including the Ertiga Hybrid and XL7 Hybrid. Government officials expressed optimism that the new model will cater to both domestic and international markets, reinforcing Indonesia’s position as a rising automotive production hub.
Last year, Suzuki Indomobil Motor manufactured 73,000 vehicles, securing its place among the top five car manufacturers in Indonesia.
-Jakarta Globe
