KUALA LUMPUR: Swisslog is pleased to announce the appointment of Steven Xie as the new Head of South East Asia, effective August 2024. In this role, Steven oversees all aspects of Swisslog’s business in the region, focusing on identifying new growth opportunities and developing strategies to meet the evolving demands of the logistics industry.
With over 30 years of experience in Asia’s industrial sector, Steven brings a wealth of expertise in equipment and automation, making him the ideal leader to propel Swisslog to new heights in the fast-growing South East Asian market. Steven’s technical knowledge and in-depth understanding of the industry will ensure Swisslog stays at the forefront of innovation and customer satisfaction.
Steven was previously the CEO of Swisslog China from 2017 to 2021, and he achieved remarkable success by significantly increasing Swisslog’s local market share and establishing the company as one of the largest AutoStore integrators in the country. Under his leadership, Swisslog established the Swisslog China Technology Center in Guangdong province and launched its first localized product.
Commenting on Steven’s appointment, Swisslog CEO Jens Schmale stated: “Steven was a natural choice for this role with many of our long-serving colleagues fondly endorsing his return. Apart having strong leadership and team-building skills, his proven track record of driving business growth, managing key accounts, and leading system sales will allow Swisslog to support the exponential growth and transformation underway in the South East Asia region.”
Energized on taking on his new role, Steven shared: “South East Asia is a crucial market for Swisslog, particularly with the rapid expansion of the warehouse automation sector. Rising labor costs, sustainability concerns, and the need for greater efficiency are driving unprecedented demand. I am
excited about this new journey as I collaborate with familiar and new colleagues to reinforce Swisslog’s position as a leading provider of innovative warehouse automation solutions in this dynamic market.
