senangPay and Pine Labs Streamline Instalment Payment Plans for Malaysian Merchants
Malaysian businesses can now offer instalment payment options ranging from 3 to 24 months through a single, streamlined integration, thanks to a new partnership between senangPay and Pine Labs. senangPay, a local payment gateway under Indonesia’s DOKU, has joined forces with Pine Labs to launch an integrated Instalment Payment Plan (IPP) designed to make instalment offerings more accessible for merchants. The solution simplifies backend operations by connecting merchants to multiple major banks through one unified integration—eliminating the need for separate bank connections. This initiative enables businesses using senangPay to offer flexible payment terms without managing multiple technical setups. Pine Labs, which provides a suite of online and offline digital payment solutions, affordability tools, embedded financial services, and credit processing systems, is enhancing its footprint in Malaysia with this collaboration. A pilot programme involving businesses across sectors—such as education, health and wellness, membership-based services, professional offerings, and e-commerce—was successfully carried out. Among the participants, fitness platform 1Fit App notably saw its transaction volume double after integrating the instalment feature. The timing of the rollout coincides with the upcoming Raya and mid-year sales seasons, where consumers typically look for budget-friendly purchasing options. Offering instalment plans is expected to help merchants attract more customers, especially for higher-ticket items, while also increasing average transaction values. (Left) Sharad Gulhar, Executive Vice President & Country Head – Malaysia, Pine Labs, (Right) Aaron Chin, CEO of senangPay. “As consumer interest in instalment payments continues to rise, businesses need smart solutions that offer greater financial flexibility. Our single-integration system with senangPay lets merchants enable IPP online without the complexity of individual bank integrations,” — Sharad Gulhar, Executive Vice President & Country Head – Malaysia, Pine Labs “At senangPay, we’re focused on delivering a robust digital payment ecosystem for businesses. By teaming up with Pine Labs, we’re giving our merchants a powerful tool to boost sales through instalment plans. This complements our existing services, which include e-wallets, BNPL, FPX, and card payments—further supporting local enterprises with seamless transaction solutions,” — Aaron Chin, CEO of senangPay
