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senangPay and Pine Labs Streamline Instalment Payment Plans for Malaysian Merchants

Malaysian businesses can now offer instalment payment options ranging from 3 to 24 months through a single, streamlined integration, thanks to a new partnership between senangPay and Pine Labs. senangPay, a local payment gateway under Indonesia’s DOKU, has joined forces with Pine Labs to launch an integrated Instalment Payment Plan (IPP) designed to make instalment offerings more accessible for merchants. The solution simplifies backend operations by connecting merchants to multiple major banks through one unified integration—eliminating the need for separate bank connections.     This initiative enables businesses using senangPay to offer flexible payment terms without managing multiple technical setups. Pine Labs, which provides a suite of online and offline digital payment solutions, affordability tools, embedded financial services, and credit processing systems, is enhancing its footprint in Malaysia with this collaboration. A pilot programme involving businesses across sectors—such as education, health and wellness, membership-based services, professional offerings, and e-commerce—was successfully carried out. Among the participants, fitness platform 1Fit App notably saw its transaction volume double after integrating the instalment feature. The timing of the rollout coincides with the upcoming Raya and mid-year sales seasons, where consumers typically look for budget-friendly purchasing options. Offering instalment plans is expected to help merchants attract more customers, especially for higher-ticket items, while also increasing average transaction values. (Left) Sharad Gulhar, Executive Vice President & Country Head – Malaysia, Pine Labs, (Right) Aaron Chin, CEO of senangPay. “As consumer interest in instalment payments continues to rise, businesses need smart solutions that offer greater financial flexibility. Our single-integration system with senangPay lets merchants enable IPP online without the complexity of individual bank integrations,” — Sharad Gulhar, Executive Vice President & Country Head – Malaysia, Pine Labs “At senangPay, we’re focused on delivering a robust digital payment ecosystem for businesses. By teaming up with Pine Labs, we’re giving our merchants a powerful tool to boost sales through instalment plans. This complements our existing services, which include e-wallets, BNPL, FPX, and card payments—further supporting local enterprises with seamless transaction solutions,” — Aaron Chin, CEO of senangPay

Energy & Technology, Investment & Market Trends

Viettel to Expand in Malaysia’s Defense, High-Tech Markets

KUALA LUMPUR: At the DSA & NATSEC 2024, Viettel High Tech has signed strategic partnership agreements with leading companies in Malaysia including MIM Defense (reputable provider in high technology military products) and Transpro (40-year-experienced hi-tech System Integrator in Military and Telecommunication sector). These strategic partnership agreements will utilise the strength of both sides to develop business opportunities in SEA region. Accordingly, MIM Defense, with their comprehensive knowledge and experience in Malaysia market, will be the key partner in marketing, seeking for opportunity and distributing Viettel High Tech’s product in Malaysia, especially in the field of defense and security. Detailed list of products set out to be partnered includes Communications, Electro-Optics, Radar, Multi-system Integration, Electronic Warfare. Similarly, Viettel High Tech will be the product marketing channel of MIM Defense in Vietnam, Southeast Asia, and South Asia. These are the markets Viettel has affirmed their brand in the field. MIM Defense President Datuk Alias affirmed, “Our partnership with Viettel positions MIM Defense to deliver top-tier solutions to the Malaysian government. “Moving forward, this collaboration will enable an exchange of resources, expertise, and technologies that will strengthen the defense industries of both nations. We are particularly well-equipped in integration and providing product consignment to the Navy capabilities that are critical given the urgent maritime security needs in Malaysia. Viettel’s products have met our high standards and expectations.” Additionally, Viettel High Tech CEO Nguyen Vu Ha highlights, “Customisation is the key strength of VHT. We are confident in fulfilling any specific requirements from customers. “With this partnership, we sincerely hope our trusted partner MIM Defense can enable VHT solutions bring better value to our prospective customers, especially Malaysian Army in coming time.” Viettel’s key products leverage the latest technology platforms to ensure dependable performance in modern warfare environments. In the field of Military Communications, the models feature advanced technologies that facilitate smart shortwave transmission lines, allowing the system to automatically and swiftly select the best frequency, speed, and bandwidth. This capability ensures stable and reliable communications over distances up to several thousand kilometers. For Radar, Viettel has developed state-of-the-art near and medium-range maritime radar systems tailored for naval operations. Its Electro-Optics products are designed with high aiming stability and large focal length optical lenses, enabling the detection of targets from several tens of kilometers away. These products are compact and offer extensive connectivity, making them easily integrable with onboard command and control systems. In Electronic Warfare, Viettel has pioneered early warning systems and electronic intelligence/reconnaissance technologies that can autonomously detect, analyse, and identify radio-emitting targets, with easy updates and upgrades built into the design. During the opening ceremony, Viettel High Tech finalised a strategic cooperation agreement with TRANSPRO, a leading Malaysian company. As part of this agreement, Transpro will act as Viettel’s distribution channel in Malaysia, focusing on critical sectors. These include Modelling & Simulation, with an emphasis on combat training simulation systems, as well as 5G private networks and advanced military communications solutions.

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