Toyota Motor Thailand today unveiled the new Hilux, marking the next evolution of the brand’s long-standing global pick-up nameplate. Building upon its reputation for Quality, Durability, and Reliability (QDR), the new Hilux blends proven toughness with a bold, future-focused design language.
Designed to meet the diverse needs of customers across Asia, the new Hilux represents a multi-pathway approach to mobility, offering both internal combustion engine (ICE) and battery electric vehicle (BEV) variants to suit different market environments and customer lifestyles. Toyota plans to introduce the new Hilux in selected markets from FY2026 onward.
A Lifetime Partner, Trusted Around the World
Since its global debut in 1968, the Hilux has earned the trust of customers in over 195 countries as a symbol of reliability and endurance. With this latest evolution, Toyota aims to extend Hilux’s role beyond utility, positioning it as a “Partner For Life” for customers seeking a vehicle that supports work, family, and leisure alike.
The new Hilux has been developed to deliver exceptional all-round usability: highly durable for heavy-duty tasks, yet comfortable for urban driving, and capable for light adventure. This flexibility reinforces Toyota’s commitment to offer “Mobility for All,” while deepening lifelong relationships with customers through its dependability.
From farmers transporting produce to families heading out on long trips and workers building the cities around us, Hilux has always evolved alongside the people who drive it.
“Hilux has always been made by the people, for the people,” said Simon Humphries, Chief Branding Officer and Head of Design for Toyota Motor Corporation. “It’s a vehicle shaped by real voices, cultures, and communities—and one that truly represents Toyota’s belief in Mobility for All.”
Built in Thailand, Inspired by the World
The IMV project, launched in 2004 under the leadership of Chairman Akio Toyoda, symbolizes Toyota’s mission to bring mobility solutions to diverse regions through localized development. Thailand, the birthplace of IMV, remains at the heart of that journey.
“The IMV story proves that global success is rooted in local strength,” said Anyarat Sutthibenjakul, Regional Chief Engineer, Toyota Motor Asia. “This new Hilux represents years of listening, learning, and developing vehicles that truly serve real-world needs.”
The new Hilux was developed through a close partnership between engineering teams in Thailand and Australia, reflecting a shared commitment to create vehicles that combine deep regional insight with advanced design capability.
“We set out to reimagine a vehicle that our customers can be proud of,” said Nicolas Hogios, Regional Design Chief, Toyota Australia. “It’s tougher, smarter, and more expressive—ready to meet the future without compromising its legendary DNA.”
Reliability, Adaptability, and Readiness for the Future
The 9th-generation Hilux has been engineered to thrive in any environment—from rugged mountain tracks to modern city streets—thanks to enhanced body rigidity, refined suspension tuning, and the adoption of Electric Power Steering (EPS) for confident and comfortable driving.
Reflecting Toyota’s multi-pathway approach toward carbon neutrality, the new Hilux introduces both Battery Electric Vehicle (BEV) and Internal Combustion Engine (ICE) variants. Each is optimized for local market conditions, ensuring that no customer or region is left behind.
The BEV variant delivers instant torque and quiet performance while maintaining the core capabilities of a body-on-frame pick-up—off-road articulation, towing, and payload capacity—supporting real-world usability for both professional and lifestyle customers.
Smart, Safe, and Connected
Inside, the Hilux integrates Toyota’s most advanced safety and connectivity systems:
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Toyota Safety Sense 3 (TSS 3) with enhanced pre-collision and lane-keeping functions
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Panoramic View Monitor (PVM) and Multi-Terrain Monitor (MTM) for superior visibility and control in all environments
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Next-generation infotainment with smartphone integration and connected services that enhance the ownership experience throughout the vehicle’s lifecycle
Together, these advancements ensure that Hilux continues to be a partner for life—stronger, smarter, and more sustainable than ever before.
A Flagbearer for Toyota’s Reputation in Asia
The Hilux continues to serve as one of Toyota’s most important models in Asia—a symbol of trust, toughness, and long-term value.
Beyond its engineering achievements, the new Hilux symbolizes Toyota’s ongoing friendship with Thailand.
From rugged construction sites to family road trips, from the Australian outback to Southeast Asia’s city streets, the Hilux continues to symbolize reliability and adaptability.
As competition in the pick-up segment intensifies, the launch of the new Hilux not only celebrates a new generation of vehicles but also Toyota’s commitment to nurturing talent, strengthening local collaboration, and building a more inclusive, carbon-neutral future.
