United Overseas Bank (UOB) has appointed Tan Choon Hin as its Head of ASEAN and Greater China, effective September 1, 2026.
The senior role is designed to help UOB capture growing trade, investment and wealth flows between the two regions as the bank pursues its ambition to become the leading financial institution in ASEAN.
In this position, Tan will oversee UOB’s regional business across seven markets, including its subsidiaries in Malaysia, Indonesia, Thailand, Vietnam and mainland China, as well as its branches in Hong Kong SAR and Taiwan.
He will work closely with country CEOs to strengthen collaboration, accelerate cross-border revenue opportunities and support the bank’s long-term growth strategy.
Tan will also oversee UOB’s Foreign Direct Investment (FDI) Advisory unit, which connects companies to industry networks to facilitate cross-border expansion. Over the past six months, the unit has supported more than 300 expansion plans worth a projected S$5.6 billion, as FDI flows into ASEAN continue to grow.
Tan, who currently serves as UOB’s Deputy Chief Risk Officer, will report to Wee Ee Cheong, UOB’s Deputy Chairman and Chief Executive Officer, and will join the bank’s Management Executive Committee.
“ASEAN is at the heart of UOB’s growth strategy and is becoming an increasingly important global economic hub,” said Wee Ee Cheong. “Choon Hin’s regional leadership experience positions him well to accelerate growth across our franchise.”
Tan brings more than 30 years of banking, credit and risk management experience across ASEAN and Greater China. He joined UOB in 2012, later led Group Business Banking, and became CEO of UOB Thailand in 2016, growing the unit into the country’s second-largest foreign bank. Tan returned to Singapore in 2024 to take up his current role.
UOB operates approximately 430 branches and offices across 19 markets spanning Southeast Asia, Asia Pacific, Europe and North America, and holds top ratings from Moody’s, S&P and Fitch.
