KUALA LUMPUR, Vanilla Crepe, the popular mille crepe dessert chain, is accelerating its evolution into a nationwide cross-industry food and beverage (F&B) platform, positioning itself as a key player in Malaysia’s integrated F&B ecosystem.
In a statement, the company revealed that it currently operates nearly 200 distribution points and has formed over 40 strategic partnerships, steadily building a nationwide sales and distribution network. The group aims to become Malaysia’s largest integrated F&B platform that spans multiple industries.
Group CEO and co-founder Nelson Liew said the brand has expanded its presence into cinemas, cafés, office buildings, hotels, and lifestyle spaces, creating a wide range of consumer touchpoints. These expansions have turned its signature mille crepes into a traffic-generating product that fuels cross-industry collaborations.
Looking ahead, Vanilla Crepe plans to expand its distribution network to 1,000 locations, further strengthening its role in Malaysia’s dynamic F&B landscape.
Datuk Jennifer Ong, principal of private capital firm Censuria Capital, expressed strong support for Vanilla Crepe’s expansion, highlighting the company’s mission to build a nationwide F&B footprint, enhance brand synergies, and accelerate growth across various retail sectors.
By collaborating with major domestic retail players, Vanilla Crepe aims to become Malaysia’s most widely distributed F&B brand, serving as a key hub for cross-industry partnerships.
The company also noted that its mille crepe products give it a unique distribution advantage—creating new opportunities for international brands to enter the Malaysian market, thereby promoting cross-border brand collaborations and contributing to the continued growth of the country’s integrated F&B ecosystem.
