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Yi-Lai Industry Launches New Product Range To Capture Wider Market

KUALA LUMPUR: Tiles manufacturer Yi-Lai Industry Bhd (YLI), a subsidiary of Bursa Malaysia’s main market-listed YB Ventures Bhd (YBV), continues to make greater market strides for its Alpha Tiles and Talos Living Tiles brands in Malaysia.

L-R: Yi-Lai Marketing Sdn Bhd director
Boon Siong, YB Ventures Bhd executive director Kok Soke Kuen, Yi-Lai Industry Bhd chief executive officer Sam See.

The company noted that the brands’ technological properties have achieved higher sales and continue to garner new inquiries across industries in the country.

“We aim to transform tiles from mere functional items to integral elements of stylish and modern living spaces,” YBV chairman Datuk Sri Tajudin Md Isa said in a statement.

Celebrating its 37 years in the business, the company’s Alpha Tiles and Talos Living Tiles brands, marketing arm Yi-Lai Marketing Sdn Bhd, continues to see new inquiries.

YLI has already secured interest from significant projects, including the Sheraton Hotel in Johor Bahru.

YLI’s Alpha brand has evolved from a local tile manufacturer to a market pioneer known for its diverse range of small-sized ceramic and homogenous tiles.

Today, Alpha Tiles introduces large-format tiles with various designs and surfaces to meet modern consumers’ needs.

The new product line, known as the Infinity Collection, combines the strengths of Alpha Tiles and Talos Living Tiles to create infinite design possibilities for customers.

The new tiles are crafted using a revolutionary material called shape ink, which enhances the tile surface with ink and glaze.

This innovation saves time and eliminates the need to change moulds, streamlining the production process.

“We are proud to incorporate this cutting-edge technology, which allows us to offer superior quality and variety to our customers,” Tajudin said.

The new tile series addresses common challenges consumers face, such as matching tiles in different areas with varying sizes and surfaces.

The Infinity Collection offers a variety of surfaces and sizes, enabling easy coordination and reducing decision fatigue.

This flexibility makes the collection ideal for both residential and commercial use.

YBV executive director Datuk Au Yee Boon said the new products are designed for tech-savvy, daring, and art-oriented buyers who appreciate unique and innovative items.

“Our comprehensive range, complete with multiple sizes and stock availability, sets us apart from competitors,” he said.

The new tiles’ innovative production process ensures high quality and durability, contributing to longer-lasting installations and reduced replacement needs.

The launch of the Infinity Collection marks a significant milestone for Alpha Tiles, positioning the brand to the upper-middle market.

Talos Living Tiles continues to expand its high-end offerings, catering to discerning customers seeking premium products.

“This is just the beginning of our journey with these new products, and we are excited about the potential collaborations and market expansion,” stated Datuk Au Yee Boon.

YLI was among the first in Malaysia to produce Slate Effect Homogeneous Tiles and achieved a significant technology breakthrough with the Rustico Embossed Slate Effect Tile (RESET) in 1996.

The company has been recognised for contributing to major residential and commercial projects, including developments in Subang Jaya and several key public facilities in Malaysia.

The tile industry continues to evolve, with increasing demand for innovative and high-quality products.

YLI’s commitment to technological advancements and design innovation positions it well to capitalise on these trends.

The introduction of large-format tiles and advanced materials like shape ink demonstrates the company’s dedication to meeting and exceeding market expectations.

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