KUALA LUMPUR, Homegrown coffee chain ZUS Coffee is set to expand beyond ASEAN with plans to debut in Pakistan and Morocco by the first half of 2026.
Co-founder and chief operating officer Venon Tian told that the brand’s first outlet in Pakistan will be opened through a local master franchise, while its Morocco launch is expected in the first or second quarter of 2026. “We are actively exploring opportunities outside the ASEAN region,” he said.
Co-founder and COO of ZUS Coffee, Venon Tian.
In Malaysia, ZUS Coffee is targeting 850 outlets, alongside expansion to 20 stores in Thailand and 190–200 outlets in the Philippines, where it is already present. The company also plans to open its first Indonesian store in early 2026. “With these additions, we expect to surpass the 1,000-store milestone globally by end-2025,” Tian said.
ZUS Coffee has grown into Southeast Asia’s fastest-expanding coffee chain, now boasting more than 900 outlets and over 6,000 employees. On whether the company plans to list, Tian said ZUS Coffee remains focused on strengthening its business fundamentals. “For us, business growth comes first before considering any corporate exercise. A listing is not a priority for now,” he said.
Looking ahead to Budget 2026, which will be tabled on Oct 10, Tian hopes for stronger incentives for Malaysian entrepreneurs and greater focus on social welfare. “Specifically for the coffee industry, we hope to see initiatives that support local farmers and traders to uplift the entire coffee ecosystem,” he added.
