KUALA LUMPUR: Pertama Digital Berhad (PDB) is gearing up for a transformative year under the leadership of Lim Nasrul Halim, GCEO Designate, as it unveils its strategic vision for 2025. With a focus on robust growth, PDB is set to strengthen its role in shaping Malaysia’s digital ecosystem through innovative acquisitions, strategic collaborations, and groundbreaking initiatives.
Strategic Expansion and Acquisitions
PDB has sought a 12-month extension from Bursa Securities to finalize its regularisation plan, ensuring the successful implementation of ongoing initiatives, including the acquisition of Kridentia and a Singapore-based surveillance technology company. These moves aim to enhance PDB’s capabilities in monitoring and safety solutions, addressing critical infrastructure needs in Malaysia’s digital landscape.
AI-Driven Collaboration with Ruya AI
In a significant step forward, PDB has partnered with Ruya AI to develop advanced AI-driven identity and biometric solutions. This collaboration will focus on creating intelligent, scalable systems tailored for critical sectors, further solidifying PDB’s position as a leader in Malaysia’s digital transformation.
Reimagining Financial Inclusion with KOCEK and BizKecil
PDB’s KOCEK app is expanding its reach through partnerships with PINTAR Foundation and a local bank, promoting financial literacy and savings among children. Additionally, the upcoming BizKecil app will empower micro and small enterprises with tools for digital payments, inventory management, and cash flow tracking, supported by collaborations with GPPPKMM and a local bank.
MyPay Capital’s RM150 Million Boost
MyPay Capital, a substantial shareholder of PDB, has raised RM150 million to support the company’s regularisation plan and growth strategy. This funding underscores investor confidence in PDB’s vision and its ability to drive meaningful digital transformation.
Halim’s Vision for a Connected Malaysia
With nearly two decades of experience, Halim is steering PDB toward a future of innovation and digital empowerment.
“Our mission is clear: to ensure digital transformation benefits all Malaysians. Through strategic partnerships and impactful initiatives, we are building a future where technology empowers every individual and business,”
he said.
As PDB embarks on this transformative journey, its focus remains on creating sustainable impact, fostering financial inclusion, and driving Malaysia’s digital evolution. 2025 promises to be a year of growth, innovation, and progress for Pertama Digital and the nation.
