HealthMetrics Eyes US$1Billion Milestone with Indonesia Launch

KUALA LUMPUR: HealthMetrics, Malaysia’s leading digital third-party administrator (TPA) and a regional healthtech pioneer, has officially launched its operations in Indonesia, marking a significant milestone in its Southeast Asian expansion strategy. The move follows the rebranding of Across Asia Assist Indonesia (AAA) to HealthMetrics Indonesia, a transition that integrates deep local market expertise with HealthMetrics’ cutting-edge digital capabilities.

L-R: Advent Phang, Co-founder & Group Chief Technology Officer of HealthMetrics Group; Alvin Yuan, Co-founder & Group Chief Executive Officer of HealthMetrics Group; and Dr. Madan Mohan Vasandani, Chief Executive Officer of HealthMetrics Indonesia, at the official launch of HealthMetrics Indonesia during HealthMetrics Spotlight 2025 in Jakarta.

With the launch of HealthMetrics Indonesia, Malaysian healthcare providers stand to benefit from increased access to the regional market, reinforcing Malaysia’s position as a hub for cross-border medical services. The rebranding unites AAA’s decade-long experience in healthcare and insurance support—serving clients such as Allianz, AXA, and Tokio Marine—with HealthMetrics’ scalable digital infrastructure to deliver seamless, tech-enabled healthcare administration.

Three Flagship Solutions Unveiled

The announcement, made during HealthMetrics Spotlight 2025 in Jakarta, also included the unveiling of three flagship digital solutions:

  • HealthMetrics Cloud Platform – a secure, ISO27001-certified system for insurers and corporates to manage policies and claims in real time.

  • Global Member App – a user-friendly interface offering instant access to benefits, provider search, claims, and wellness features.

  • International Assistance Hub – a cross-border care solution linking members to over 15,000 direct billing healthcare providers across the region.

Dr. Madan Mohan Vasandani, CEO of HealthMetrics Indonesia, stated, “Our digital-first approach aligns with Southeast Asia’s broader vision for a connected healthcare ecosystem. The Indonesian market now benefits from the digital innovations pioneered in Malaysia, bringing smarter, faster, and more accessible care to all stakeholders.”

A Strategic Boost for Malaysian Providers

With over 7,000 Malaysian healthcare providers already in its network, HealthMetrics’ expansion is poised to drive inbound medical tourism and patient flows from Indonesia. Through the International Assistance Hub, Indonesian members can now access Malaysian healthcare providers more efficiently—with support for guarantee letters, claims processing, and post-care coordination.

“This is a proud milestone for us as a homegrown Malaysian company,” said Alvin Yuan, Co-founder & Group CEO of HealthMetrics Group. “Our expansion into Indonesia not only unlocks new opportunities for local providers but also represents a unified commitment to building a truly borderless, digital healthcare ecosystem in Southeast Asia.”

Driving Efficiency and Intelligence through Technology

HealthMetrics’ Cloud Platform incorporates advanced features such as AI-driven claims management, fraud detection, cost containment tools, and real-time analytics—ensuring transparency, speed, and cost efficiency for insurers, corporates, and providers alike. The Global Member App further enhances the user experience by integrating multiple insurance policies and offering on-demand access to care and wellness services.

According to Advent Phang, Co-founder & Group CTO, “We are focused not just on digitising healthcare administration, but on delivering intelligent solutions that provide measurable value and control for all involved in the healthcare journey.”

Spotlight 2025: Catalysing Industry Collaboration

Held in Jakarta, HealthMetrics Spotlight 2025 brought together over 100 key stakeholders from Indonesia’s healthcare, insurance, and corporate sectors to explore the future of digital health administration. The event underscored the need for collaborative, tech-driven approaches to improve healthcare accessibility and quality across the region.

One of the event’s strategic partners, KPJ Healthcare Berhad, highlighted the potential of cross-border partnerships in elevating regional care standards and attracting international patients to Malaysian providers.

A Growing Regional Footprint

Since its founding in 2015, HealthMetrics has rapidly scaled across Malaysia, Singapore, and now Indonesia—serving over 100 insurers, 3,000 corporate clients, and 15,000 healthcare providers across Southeast Asia. The company is on track to surpass US$1 billion in cumulative medical treatments by the end of 2025.

With its continued expansion, HealthMetrics invites more Malaysian healthcare providers and partners to join its digital ecosystem—driving innovation, improving access, and positioning Malaysia at the forefront of a connected regional healthcare future.

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