CelcomDigi Bhd has reported a productivity increase exceeding 20 percent across its reimagined retail outlets, following an extensive revamp designed to offer a more immersive and digitally enhanced customer experience.
This milestone comes in the wake of the merger between Celcom’s Blue Cube outlets and Digi stores, which have since been consolidated under a unified retail strategy and upgraded to reflect the group’s evolving vision.
Chief Executive Officer Datuk Idham Nawawi highlighted that the refreshed outlets demonstrate CelcomDigi’s commitment to providing personalised experiences aligned with modern digital lifestyles.
“These stores are pivotal touchpoints in CelcomDigi’s broader retail transformation strategy, following the merger between Celcom and Digi two years ago. We currently operate 61 self-owned outlets,” he said during an exclusive media walkthrough.
The tour, held at The Gardens Mall, showcased the first CelcomDigi Life flagship store introduced since the merger. The second flagship outlet is located at Sunway Pyramid.
“This transformation is not solely about numbers. It represents a physical manifestation of a fully integrated digital lifestyle ecosystem, encompassing health, entertainment and smart living,” Idham explained.
The flagship outlet also brings several firsts to CelcomDigi’s service offerings, including a pioneering “retail-in-retail” model established through strategic collaborations with Samsung, Disney and Marvel. These partnerships are central to delivering the next generation of retail experiences.
“CelcomDigi Life stores are not merely about selling devices. They are designed to enable and enrich every aspect of our customers’ digital lifestyles. We currently operate over 10,000 retail touchpoints nationwide and plan to expand further to serve wider geographies,” Idham added.
-Bernama
