Senheng New Retail Berhad has announced the appointment of its Executive Chairman, Lim Kim Heng, to the additional role of Managing Director, effective 1 August 2025. The move consolidates leadership at the top of Malaysia’s leading consumer electronics retailer.
Lim, 64, a well-known veteran in the Malaysian retail industry, will now serve as both Non-Independent Executive Chairman and Managing Director. The dual role was approved by Senheng’s Board of Directors, acknowledging his key contributions to the company’s success and his vision for future growth.
As Managing Director, Lim will assume direct oversight of day-to-day operations and lead the execution of strategic initiatives, while continuing to chair the Board and uphold strong corporate governance. The company expects the expanded leadership role to streamline decision-making and accelerate its long-term plans.
The Board expressed full confidence in Lim’s continued leadership and his ability to steer the company through the evolving retail landscape.
