Hyundai Motor has announced a joint development initiative with General Motors (GM) involving five new vehicle models, set for launch in 2028. This marks the first product collaboration between the two automakers following a memorandum of understanding signed in September last year.
The partnership will produce four next-generation vehicles aimed at the Latin American market — including a midsize pickup, a compact pickup, a compact car, and a compact SUV — all designed to support both internal combustion and hybrid powertrains. A fifth model, an electric commercial van, will be developed for the North American market.
Hyundai Motor stated that combined annual production and sales of these models are projected to exceed 800,000 units.
Under the agreement, GM will lead the development of the midsize pickup platform, while Hyundai will oversee the compact vehicle platforms and the electric van. Though the models will share common platforms, each company will independently design the exterior and interior styling to reflect their individual brand identities.
Initial design and engineering efforts are currently focused on the Latin American lineup, with production expected to begin in 2028. The electric van for the U.S. market is also scheduled to enter production that same year.
Beyond vehicle development, Hyundai and GM are launching a joint sourcing strategy for materials, logistics, and transport across North and South America. The companies are also exploring deeper collaboration in raw materials, advanced components, and sustainable manufacturing, including the use of low-carbon steel.
“This strategic partnership with GM allows us to better meet customer demand across multiple segments and regions,” said José Muñoz, CEO of Hyundai Motor. “Leveraging our combined scale in the Americas enables us to deliver well-designed, high-quality, and technologically advanced vehicles more efficiently.”
GM’s Senior Vice President Shilpan Amin echoed the sentiment, noting the collaboration will accelerate market entry and reduce costs.
“These co-developed vehicles are a clear example of how GM and Hyundai can complement each other’s strengths to deliver greater value and choice to consumers,” he said.
