Mitsubishi Motors Malaysia is targeting sales of up to 800 units of its newly launched Mitsubishi Xforce this month, with a longer-term goal of averaging 500 units monthly.
Chief executive officer Takashi Sakamaki said the company has already received 2,600 bookings and is confident of exceeding 3,000, surpassing its initial target of 2,000.
The Xforce is offered in two variants — Urban, priced at RM109,980, and Ultimate, priced at RM119,980. Early buyers are eligible for a RM5,000 cash rebate, free labour for three services, and entry into a promotional “Buy 1 Free 1” contest.
On market conditions, Takashi said rising global oil prices due to tensions in West Asia have not significantly impacted demand for petrol vehicles in Malaysia, supported by the stable RON95 fuel price of RM1.99 per litre.
However, he noted that higher diesel prices — now around RM6.00 per litre — are expected to affect demand for diesel-powered vehicles, particularly pickup trucks, in Peninsular Malaysia, while demand in East Malaysia remains more stable.
