Permaju Industries Bhd (PIB) has strengthened its presence in Malaysia’s automotive sector after its wholly owned subsidiary, Cergaz Autohaus Sdn Bhd (CASB), was appointed as an authorised dealer for Chery’s Lepas brand by Chery Auto Malaysia Sdn Bhd.
In a filing with Bursa Malaysia, PIB said the appointment marks another strategic step in expanding its automotive business and broadening its portfolio of vehicle brands in the local market.
The company noted that the addition of the Lepas marque is expected to complement CASB’s existing automotive operations while diversifying its range of products and services. Beyond vehicle sales, the dealership is also expected to create new revenue opportunities through after-sales services, maintenance, and genuine spare parts sales.
PIB said the dealership appointment aligns with its strategy to strengthen its position in the automotive industry by leveraging the growing demand for new energy and passenger vehicles in Malaysia.
The company believes the partnership with Chery Auto Malaysia will enhance its long-term growth prospects by expanding its customer base and improving recurring income streams from service and maintenance activities, while reinforcing its commitment to delivering quality automotive solutions to Malaysian consumers.
