KUALA LUMPUR: Homegrown talent Priya Dharshini Prabakaran has been appointed as the Director of Astro Audio, becoming the first female and youngest individual to hold this position since its inception in 1996. Priya’s journey from a Music Executive at HITZ to the English Network Manager, where she oversaw the operations of HITZ, MIX, and LITE, highlights her deep understanding of Astro’s business operations since January 2018.
“This is an immense honor. My journey has just begun, and I am extremely grateful to have a team of talented, resilient, and creative individuals ready to tackle new and exciting challenges in transforming the country’s audio landscape,” Priya said. “We recognize the need for radio to evolve, especially to attract younger generations. I’m eager to shape the future of the audio industry, ensuring that radio continues to innovate and resonate with all audiences.”
She added, “We are not just aiming to be number one; we are redefining what it means to be a leader in the audio industry. Together, we will usher in a new era of radio, evolving to meet the needs of all generations and setting new standards of excellence.”
After serving six months as the Acting Head of Astro Radio & SYOK, Priya is now set to lead the charge in crafting and executing innovative content strategies for all 13 brands under Radio and Astro’s digital offering, SYOK. With her extensive knowledge and experience in radio, she is poised to set new benchmarks while empowering Astro’s homegrown talents to be effective agents of change in the industry.
Priya’s diverse background spans music, marketing, and communications, with roles at Warner Music Malaysia and Star Media Group. Her journey underscores her commitment to excellence and her invaluable contributions to Astro Radio’s continued success.
