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Media OutReach

From Differentiation to Emotional Connection: 180 Brand Talk 6.0 Returns to Help Brands Win Hearts!

Many SMEs start by asking how to make customers choose their brand. But the real question is—if customers don’t like a brand, there’s no reason for them to choose it. KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 18 August 2025 – To break through this challenge, it all comes down to one thing: building an emotional connection that wins hearts. Brand positioning means that when customers encounter a problem, they immediately think of that brand. This can’t be achieved simply by spending on ads—it takes the right approach to make that brand truly resonate. Addressing the pain points and blind spots of SMEs, Chan Fong has hosted five editions of 180 Brand Talk over the past three years, helping hundreds of businesses uncover their unique points of differentiation and build a brand positioning that is distinctly their own. This session’s speaker, Chan Fong, is not only a well-known radio DJ but also a veteran advertising professional with 28 years of experience who, together with the team at 180 Degrees Brandcom, has spent more than two decades rebranding renowned brands such as OGAWA, CUCKOO, EcoWorld, Knife, BRAND’s and more, as well as guiding countless SMEs from the ground up to establish a solid foundation and define their positioning. “Managing a brand isn’t about creating demand, but recognising it,” Chan Fong emphasises. A brand that truly wins hearts always has a clear image, a distinctive personality, and well-defined differentiation. From long-term observations, Chan Fong found that about 70–80% of SMEs in Malaysia are run by the Chinese community, yet many of these brands lack an emotional connection with consumers. Even with strong and distinctive points of differentiation, they often struggle to communicate them effectively due to the wrong approach. To address this, Chan Fong launched the 180 Brand Talk programme, drawing on practical experience to guide SMEs in defining their brand positioning and building emotional connections. What Makes This Programme Stand Out In the 180 Brand Talk programme, Chan Fong avoids abstract theories and marketing jargon. Drawing on 28 years of hands-on experience, the programme shares numerous local case studies that reflect the real challenges faced by Malaysian SMEs, enabling entrepreneurs to relate easily and apply the lessons learned. The programme also features dedicated discussion sessions with the 180 team, where participants can present their brand’s pain points and receive practical, actionable advice. Whether they are new entrepreneurs taking their first steps or seasoned brand owners stuck at a standstill, this programme helps businesses find their next breakthrough. From Differentiation to Emotional Connection: 180 Brand Talk 6.0 Programme Details: Date: 9–10 September 2025 (Tuesday–Wednesday) Time: 10:00am–6:00pm Venue: Courtyard by Marriott KL South Remark: This programme is recognised under Malaysia’s Human Resources Development Fund (HRDF). Eligible companies may apply for HRDF reimbursement claims. Special Offer: Register now and use promo code TN200 to enjoy an RM200 discount per ticket! Limited seats are available—first come, first served. Registration link: https://givingtreeglobal.com/upcoming-event/chan-fong-brand-talk/ Hashtag: #180BrandingStrategicGuideline #branding #brandtalk6.0 #BrandStrategy #BuildYourBrand #BrandVision #BrandPositioning #BrandDifferentiation https://www.180.com.my/https://www.facebook.com/180DegreesBrandcomhttps://www.instagram.com/180degreesbrandcom/ The issuer is solely responsible for the content of this announcement.

Investment & Market Trends

Singtel Reports 14% Jump In Q1 Profit Thanks To Optus And Regional Partners

Singapore Telecommunications (Singtel) reported a 14% rise in first-quarter underlying profit, driven by strong results from its Australian unit Optus and contributions from regional partners, including India’s Bharti Airtel. The company’s performance was supported by telecom price increases in key markets and resilient growth from regional associates. Bharti Airtel’s post-tax contribution from India and South Asia more than doubled during the quarter, while contributions from other associates, including Indonesia’s Telkomsel and Thailand’s AIS, rose 24.5% to S$468 million. As a result, Singtel’s underlying net profit for Q1 reached S$686 million (US$535 million), up from S$603 million a year earlier, closely matching analysts’ estimates of S$686.9 million. CEO Yuen Kuan Moon said the results were achieved despite macroeconomic uncertainties and currency fluctuations. On a statutory basis, Singtel posted a net profit of S$2.88 billion, sharply up from S$690 million last year, boosted by one-off gains from the partial sale of Airtel shares and the Intouch-Gulf Energy merger. Yuen also highlighted the company’s data centre business in Thailand and Singapore as a “bright spot” for the current financial year as these facilities near completion. (Exchange rate: $1 = S$1.2828)

News

UMediC Broadens Operations To Include Medical Services

PETALING JAYA, Penang-based UMediC Group Bhd, known for marketing and distributing medical devices as well as manufacturing its own line of medical consumables, has expanded into medical services with the launch of a new business segment. This move marks UMediC’s vertical expansion within the healthcare sector, leveraging its existing capabilities to strengthen its presence with hospitals and local healthcare providers. The new medical services segment will include a post-recovery care centre, fully equipped ambulance services, and a learning centre offering training workshops to raise public awareness of healthcare and provide professional medical training. UMediC executive director and CEO Lim Taw Seong said the initiative allows the company to deliver a comprehensive range of healthcare solutions while addressing gaps in local healthcare services, such as limited hospital bed availability. From left: Loo, Goh, Ng, Gooi, UMediC executive director and CEO Lim Taw Seong, Muhammad Ghaddaffi and Lau at the launch. “Instead of sending patients home after surgery, we provide a place for post-surgical care, easing the burden on working families. Our ambulance service is also a key growth area, allowing us to offer hospitals complete solutions integrated with our existing medical products,” Lim said. He added that the company sees significant growth potential in this sector, especially with an ageing population, and expects contributions from medical services to rise steadily. UMediC’s manufacturing strength is anchored in its state-of-the-art facility in Batu Kawan Industrial Park. The addition of Plant 2 has expanded total manufacturing space to over 50,000 sq ft, and upcoming ISO 5 cleanroom and blow-fill-seal equipment position the company at the forefront of global medical device production. “Our halal-certified facilities and global footprint in nearly 40 countries enable us to deliver life-saving products that meet the highest standards,” Lim said. As part of its expansion, UMediC is also extending its reach beyond manufacturing by offering direct services to end users. The UMC Learning Centre provides professional medical training, while the UMC Healthcare Centre offers day-care-style care for patients, staffed with trained medical and nursing personnel, including visiting doctors. “Our healthcare centre provides a safe and professional environment for patients during the day, much like how daycare centres support working parents,” Lim explained. The launch event was officiated by Penang State Exco for Youth, Sports and Health Daniel Gooi Zi Sen, Bukit Tambun State Assemblyman and Penang Development Corporation board member Goh Choon Aik, UMediC chairman Datuk Seri Ng Chai Eng, Invest-in-Penang Bhd CEO Datuk Loo Lee Lian, UWC Bhd executive director Datuk Lau Chee Kheong, and Penang MIDA director Muhammad Ghaddaffi Sardar Mohamed.

Experts

South Korean AI Company iSciLab Earns Recognition At ITU Global Summit

SEOUL, South Korean AI company iSciLab has been honored at the International Telecommunication Union (ITU) Global Summit for its innovative contributions, the firm announced Thursday. Byun Chang-hyun, chief executive officer (CEO) of iSciLab, poses for a photo after winning an award during the AI for Good Global Summit 2025 in Geneva, set to be held from July 8-11, 2025, in this photo provided by iSciLab.  At the AI for Good Global Summit 2025, held in Geneva from Tuesday, iSciLab’s AI-powered animal biometrics solution was recognized for its potential to advance the United Nations’ Sustainable Development Goals, according to company officials. The system employs non-invasive technology that analyzes animals’ facial features and nose patterns, allowing for easier, more cost-effective registration and tracking of pets and livestock. iSciLab CEO Byun Chang-hyun also spoke during a key session, “Innovate for Impact: The Winning AI Use Cases,” sharing insights on the company’s work. “Receiving this award reinforces our commitment to the social responsibility of technology,” Byun said. “We aim to expand our pet, livestock, and wildlife identification systems in partnership with global organizations, including the World Health Organization, to drive sustainable digital transformation.”

News

BM Greentech Wins RM95 Million Contracts For Solar PV Plants

KUALA LUMPUR, BM Greentech Bhd’s wholly owned subsidiary, Plus Xnergy Services Sdn Bhd, has clinched contracts worth RM95.01 million from Nefin V Power Sdn Bhd to develop a 29.99-megawatt alternating current (MWac) solar photovoltaic (PV) plant. According to a Bursa Malaysia filing, RM64.87 million of the total contract value is allocated for the procurement and supply of machinery, equipment, materials, and tools, including PV panels and mounting structures. The remaining RM30.14 million covers the engineering and construction agreement, which involves the design, engineering, project management, and construction of the solar farm, BM Greentech said. The company expects the project to positively impact its net assets and earnings per share for the financial year ending March 31, 2026, and continuing until the project’s completion, assuming no unforeseen delays.

Investment & Market Trends

Homeplus To Close 15 Stores Amid Emergency Management Measures

SEOUL, South Korean discount retailer Homeplus Co., facing financial difficulties, announced Wednesday it will shut 15 stores as part of emergency management efforts in response to a challenging business environment. The company has been under a court-led rehabilitation program since March, following downgrades of its corporate bonds from A3 to A3- by two local credit rating agencies due to deteriorating financial health. Homeplus is required to submit its formal rehabilitation plan to the Seoul Bankruptcy Court by Sept. 10. Court-appointed accounting firm Samil PricewaterhouseCoopers recommended an M&A auction prior to court approval of the plan, noting that the company’s liquidation value exceeds its ongoing business value. The court has accepted this recommendation. Homeplus has faced declining sales amid weak consumer confidence, reduced supplier transactions, and demands for advance payments, creating potential liquidity challenges. “If the current situation continues, the company’s revival through an M&A before court approval of the rehabilitation plan could be at risk,” co-CEO Joh Joo-yun said in a message to employees. He added that the emergency management measures are intended to stabilize operations and protect the jobs of Homeplus’ 22,000 employees and subcontractors. Joh and Kim Kwang-il, vice chairman of MBK Partners, serve as court-designated managers overseeing the restructuring. MBK Partners acquired Homeplus in 2015 from British retailer Tesco Plc for 7.2 trillion won (US$5.2 billion). Homeplus currently operates 125 stores across South Korea.

News

ECM Libra’s Unit Will Sell Its Penang Hotel For RM51.89 Million

KUALA LUMPUR, ECM Libra Group Bhd’s wholly owned subsidiary, ECML Hotels Sdn Bhd, will sell two adjoining freehold land parcels in Penang, including an 11-storey hotel with 258 rooms, to Wealthpro Holdings Sdn Bhd for RM51.89 million. According to a Bursa Malaysia filing, the sale proceeds will be used to repay bank loans, fund project developments, support future business expansion, cover working capital needs, and pay related taxes and expenses. The group noted that the disposal will not cause ECM Libra to be classified as a cash company or a PN17 company under listing rules. The disposal forms part of ECM Libra’s ongoing strategy to review its investment portfolio and unlock value for shareholders. Based on the sale price and the property’s audited net book value of approximately RM22.9 million as of Dec 31, 2024, the group expects a one-off pro forma gross gain of about RM29.0 million before estimated taxes and expenses of RM4.3 million. The transaction, subject to all necessary approvals, is expected to be completed by the first quarter of 2026.

Property

The 13 Hotel In Macau Was Sold To A Local Buyer For HK$600 Million

The 13 Hotel in Macau, known as one of the world’s priciest hotels, has been sold for HK$600 million (US$76.43 million) to an undisclosed local buyer, marking the city’s first hotel transaction in eight years. The 22-storey property in Coloane completed a five-year search for a purchaser, according to Savills Macau managing director Franco Liu. This sale also represents Macau’s largest post-pandemic property deal. The 199-room hotel was initially valued at HK$2.4 billion when it was first offered for tender last year. Mark Wong, senior director at JLL Macau, noted that the buyer has significant experience in the local property market, including hotel operations, and also holds international real estate investments. The buyer expressed strong confidence in Macau’s market. The striking red facade of The 13 Hotel. Savills and JLL acted as joint agents for the transaction. Plans are underway to redesign and renovate the hotel, with the aim of transforming it into a prominent tourist destination.

Property

Ireka And Ukay Forest Form Joint Venture To Handle Development And Infrastructure Projects

KUALA LUMPUR, Ireka Corporation Bhd has partnered with Ukay Forest Development Sdn Bhd (UFDSB) through a joint venture (JV) agreement, forming Ireka-Ukay Forest JV to jointly execute and manage selected development and infrastructure projects in Malaysia. The JV will initially focus on three projects valued at a total of RM50.89 million: a mixed-use development in Johor Bahru (RM8.89 million), a sewerage system upgrade in Ketengah, Terengganu (RM33 million), and the construction of the Syariah Court Complex in Temerloh, Pahang (RM9 million). Under the agreement, Ireka will provide strategic oversight and governance via a joint management committee, while UFDSB will handle project financing, operations, and execution. Profits, losses, and costs for these projects will be shared between Ireka and UFDSB on a 30:70 basis, according to a Bursa Malaysia filing on Friday.

Property

Unilever Opens Its First Integrated Food Production Hub In China

GUANGZHOU, Unilever, the London-based consumer goods giant, has officially opened its first all-category food production facility in China, marking a significant step in advancing smart manufacturing and integrated supply chain operations in the country, according to Xinhua. Situated in Guangdong Province in southern China, the new facility aims to strengthen Unilever’s operational efficiency in the region and enhance its broader supply chain network across China. The London-based consumer goods giant Unilever put its all-category food production base in China into operation on Friday, marking a milestone in its efforts to advance smart manufacturing and supply chain integration in the country, reported Xinhua. A logistics park was launched alongside the production base, serving as a central hub for cross-regional distribution of Unilever’s food products. The warehouse features around 70% higher storage density than typical facilities and a 60% boost in receiving and dispatch capacity. “The opening of this new base strengthens our confidence in future growth,” said Joyce Zhou, general manager of Unilever Foods North Asia. She added that the company will focus on green production practices to enhance both capacity and value. Unilever, one of the world’s largest consumer goods companies, operates a regional headquarters and a global research and development centre in Shanghai, along with eight major production bases and logistics centres across China.

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