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Bursa Malaysia Launches API Gateway to Enhance Investor Onboarding Experience

KUALA LUMPUR: Bursa Malaysia Berhad (“Bursa Malaysia” or the “Exchange”) has recently introduced an Application Programming Interface (“API”) Gateway to enhance the efficiency of Central Depository System (“CDS”) account management processes by Participating Organisations (“POs”) or brokers. This initiative leverages technology to improve the CDS account holder experience and boost investor participation in the equities market.

The API Gateway streamlines the investor onboarding process, reducing turnaround times for account opening, updating, and reactivation. These enhancements enable investors to trade quickly, seizing opportunities as they arise. Additionally, the Gateway allows POs to further digitalize their processes, improving customer experience and promoting sustainability by reducing the carbon footprint.

Datuk Muhamad Umar Swift, Chief Executive Officer of Bursa Malaysia, commented, “The Exchange actively listens to the evolving needs of our customers. This initiative is key in delivering on our commitment to greater customer-centricity. We will continue to work closely with our POs and introduce service innovations to attract more investors, bolstering the competitiveness of our market.”

The API Gateway for CDS e-services is now operational. To date, five POs have signed up for the service: AmInvestment Bank Berhad, FSMOne – Online Retail Division of iFAST Capital Sdn Bhd, Hong Leong Investment Bank, Malacca Securities, and Moomoo Securities Malaysia. Other POs interested in offering these enhancements to their customers can visit API Services or email [email protected].

This API Gateway launch complements the recent introduction of the BURSA Remisier Acquisition Hub (“BURSA REACH”), Malaysia’s first profiling platform connecting investors with dealer’s representatives. Together, these initiatives demonstrate the Exchange’s commitment to using technology to provide easy access to investment opportunities and foster a vibrant capital market.

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