Pop Mart Tanks $33B As Labubu Mania Unwinds
Shares of Pop Mart International Group Ltd are in a relentless selloff, with little sign of stabilization as investor skepticism grows over the toymaker’s reliance on its Labubu dolls. The stock has tumbled more than 30% over five sessions through Tuesday, extending a nearly 60% drop from its August record high and wiping out roughly US$33 billion (RM132.81 billion) in market value. The decline followed the company’s earnings report, which highlighted an increasing dependence on its snaggle-toothed Labubu figures. Pop Mart’s results prompted widespread bearish sentiment, with analysts cutting price targets, short interest rising, and the stock continuing to slide despite multiple buybacks. “We don’t think the market has fully priced in a prolonged downturn with much lower margins,” said Sammi Xu, consumer analyst at Deutsche Bank AG, who downgraded the stock to sell. She cited weakening domestic and international sales, high inventory, and repeated earnings revisions as key pressures. Labubu dolls had become a global phenomenon last year, driving Pop Mart shares up roughly 300% from early 2025 to an all-time high in August. But concerns about fading Labubu demand have weighed on the stock, and efforts to diversify intellectual property have yet to produce meaningful growth. The Labubu-led Monsters series accounted for about 40% of revenue last year, up from 23% in 2024, while other figures like Crybaby and Molly underperformed expectations. Inventory turnover has also slowed, with days on hand rising 21% year-on-year to 123 days by end-2025, reflecting longer shipping times, higher overseas sales, and an expanded store network. Even with cheaper valuations and share buybacks, investor confidence remains low. Pop Mart has repurchased roughly HK$1.3 billion (US$166 million/RM670 million) of shares since a record 23% daily drop on March 25. The stock now trades at a record low of 10.3 times forward earnings, compared with its three-year average of 24 times. “The current share price isn’t expensive, but the story behind Pop Mart—whether it’s Labubu or the next global hit—feels uncertain,” said Angus Lee, fund manager at Sparx Group Co., who exited his positions after the earnings announcement. Pop Mart is accelerating the launch of new characters such as Skullpanda and Twinkle Twinkle, unveiling crossover collections and pursuing collaborations, including with Sanrio Co., the FIFA World Cup, and a planned animated film with Sony Pictures Entertainment Inc. Shares fell as much as 2.3% in early Thursday trading after a 1.2% gain on Wednesday. Short sellers have increased their positions, borrowing and selling 123 million shares—up 16% since the earnings release—while options traders pushed put volume to a record high. “The market underestimates the challenges ahead,” said Melinda Hu, consumer analyst at Bernstein. “Slower growth, margin normalization, or IP fatigue could trigger further valuation drops and downward revisions to forecasts.”









