Media OutReach

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 19 October 2026 – Corporate leadership is measured by how businesses compete while managing environmental responsibilities, developing people and building resilience. ACES Awards 2026 celebrates Asia’s outstanding leaders and organisations advancing corporate excellence, sustainability and responsible leadership for lasting positive impact. Thai companies demonstrated this at the 13th Asia Corporate Excellence & Sustainability (ACES) Awards 2026, held on 15 and 16 October at Mandarin Oriental Kuala Lumpur. The theme, “Beyond Business”, reflects a broader definition of corporate excellence, combining commercial performance with responsible leadership and lasting value creation. For MORS Group, the organisation behind ACES, Thailand’s businesses demonstrate how industrial strength, innovation and operational expertise can create economic and societal value. DHL Supply Chain Thailand was named ACES Enterprise of the Year and recognised among Top Green Companies in Asia. Its CEO, Steve Walker, received recognition under Asia’s Most Inspiring Executives. The company’s recognition highlights the role of responsible logistics in supporting business growth and environmental progress. The University of the Thai Chamber of Commerce was recognised among Premier Educational Institutions in Asia and received the Nation Builder Award. Its president, Assoc. Prof. Thanavath Phonvichai, Ph.D., also received the Outstanding Leaders in Asia award. Practika Co., Ltd. received the Inspiring Workplaces in Asia award after being recognised under Responsible SMEs in Asia in 2025. Its return highlights continued progress in workplace development and responsible business practices. Together, these honourees reflect the different ways Thai organisations are contributing to responsible business and leadership. “Thailand’s corporate landscape offers compelling examples of how commercial performance, innovation and responsible leadership can work together,” said Dr Shanggari Balakrishnan, chief executive officer of MORS Group. MORS Group is building its regional role beyond awards through an ecosystem spanning recognition, research, sustainability advisory, strategic communications and technology. Its platforms include ACES Institute, Aubrens, Beacons and MORS Technologies. ACES Awards 2026 received 1,238 nominations from 35 countries across 45 industries, reflecting its regional reach. The wider ambition is to spotlight exemplary business practices across Asia and make responsible leadership a competitive strength. Hashtag: #ACESAward The issuer is solely responsible for the content of this announcement. ACES Awards The Asia Corporate Excellence & Sustainability (ACES) Awards is a regional platform recognising outstanding leaders, organisations and sustainability champions across Asia. Its 13th annual edition received nominations from 35 countries, celebrating responsible leadership, corporate excellence and sustainability practices that create meaningful, lasting value.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 19 October 2026 – Corporate success goes beyond business results. Sustaining performance, developing people and creating community benefits present a bigger test. Philippine leaders and organisations recognised at ACES Awards 2026 for advancing corporate excellence, responsible leadership and lasting positive societal impact. Philippine organisations demonstrated this at the 13th Asia Corporate Excellence & Sustainability (ACES) Awards 2026, held on 15 and 16 October at Mandarin Oriental Kuala Lumpur. Under the theme “Beyond Business”, the awards recognised leadership combining commercial achievement with people development, innovation and societal impact. For MORS Group, the organisation behind ACES, the Philippines offered compelling examples of sustained excellence and businesses addressing wider community needs. Globe Telecom received its eighth workplace recognition and sixth Industry Champions of the Year award at ACES in 2026, demonstrating the importance of consistently upholding standards. Foundever Philippines Corporation received the Asia’s Best Workplace of the Year and Nation Builder Award. Willy Lim was also recognised under Asia’s Most Inspiring Executives, highlighting leadership’s role in developing people and strengthening organisations. Meanwhile, acciona.org Philippines’ Light at Home initiative demonstrated how solar energy solutions could improve electricity access in remote communities and create tangible benefits in everyday life. “The Philippines offers some of our strongest examples of both enduring and emerging corporate leadership,” said Dr Shanggari Balakrishnan, chief executive officer of MORS Group. “The achievements of established companies and community-focused initiatives reflect the wider meaning of responsible leadership: sustaining excellence while creating lasting value for people and society.” MORS Group’s ecosystem extends beyond recognition through ACES Institute for research and thought leadership, Aubrens for sustainability advisory, Beacons for strategic communications, and MORS Technologies for digital capabilities. ACES Awards 2026 received 1,238 nominations from 35 countries across 45 industries. For MORS Group, corporate excellence depends on how consistently organisations turn achievement into lasting value for people and society. Hashtag: #ACESAwards The issuer is solely responsible for the content of this announcement. ACES Awards The Asia Corporate Excellence & Sustainability (ACES) Awards is a regional platform recognising outstanding leaders, organisations and sustainability champions across Asia. Its 13th annual edition received nominations from 35 countries, celebrating responsible leadership, corporate excellence and sustainability practices that create meaningful, lasting value.

SINGAPORE – Media OutReach Newswire – 19 October 2026 – Aolani, a Singapore-founded neocloud powering AI growth, today announced it has signed Letters of Intent to take up 500 megawatt (MW) of AI data centre capacity in Malaysia. The capacity is targeted to come online starting in the second half of 2027 across multiple sites in Malaysia. Designed to Tier III standards, the sites will house purpose-built AI data centres supporting Aolani’s expanding portfolio of AI factories and GPU deployment. Under the arrangement, Aolani will provide the AI infrastructure, GPU deployment, and operating requirements across the facilities upon completion. With this commitment, Aolani is projecting to commit up to 580MW of capacity in Malaysia by 2027, up from approximately 80MW already committed in 2026. Malaysia has emerged as a key destination for AI infrastructure investment in the region, driven by competitive power costs, available land, and growing governmental and business support for digital infrastructure development. The expanded capacity will serve demand from global hyperscalers and AI-native companies while also making AI compute accessible locally. Aolani is also exploring initiatives and partnerships to provide high-performance compute capacity to Malaysian sovereign AI programmes, lcoal enterprises, researchers and start-ups. Nicholas Chia, Chief Executive Officer at Aolani, said: “Malaysia is a vital strategic anchor for Aolani and a proven home market where we continue to grow our footprint as a hyperlocal neocloud. Malaysia is already firmly established as a global hub for AI infrastructure, but the net stage is using local compute to catalyse development of the local AI ecosystem and the broader economy. We are committed to steering this effort, using this capacity expansion to work with local partners across the ecosystem to further democratise access to compute.” ​​​The Letter of Intent is non-binding and remains subject to the negotiation and execution of definitive agreements between the parties. Media Contact H/Advisors on behalf of Aolani [email protected] Hashtag: #AIInfrastructure #Neocloud #Malaysia #DataCentre #GPUCloud #AICompute https://www.aolanicloud.com/https://linkedin.com/company/aolani-cloud The issuer is solely responsible for the content of this announcement. About Aolani Where AI gets built in Asia. Founded in Singapore in 2023, Aolani is backed by compliant and purpose-built infrastructure to deliver the performance capabilities for next-generation AI. Aolani’s AI factories enable organisations to build with confidence, scale ambitiously, and move at hyper-speed in the world’s fastest-growing AI market. For more information, visit www.aolani.com and follow @AolaniCloud on LinkedIn.

• Organized by Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, the event invites Thai and International Creative Communities to CREATE WHAT MATTERS. BANGKOK, THAILAND – Media OutReach Newswire – 19 October 2026 – THE WORLD ENDS: CREATE WHAT MATTERS — Bangkok International Design Expo 2026 will make its international debut from 25–29 November 2026 at Bangkok Kunsthalle, bringing together designers, architects, artists, thinkers, technologists, institutions and creative communities to ask a deliberately provocative question: if the world as we know it is ending, what should design create next. Confirmed participants include Mexico City’s Lanza Atelier, London’s OK-RM and Thailand’s CHAT Architects. Exhibitions, pavilions, installations, talks, performances and encounters will create a shared space for disciplines, cultures and generations to meet. One world ending. Another beginning. THE WORLD ENDS explores the space between one world ending and another beginning. Amid accelerating technology, artificial intelligence, environmental pressures and changing cities, it asks whether design’s inherited assumptions are enough for the world we are becoming. HERE → BETWEEN → ELSEWHERE → CREATE WHAT MATTERS HERE considers our identities, places, cultures, materials and communities. BETWEEN examines the forces transforming our lives. ELSEWHERE explores alternative systems and unfamiliar possibilities. CREATE WHAT MATTERS asks what we should create, why it should exist, who it should serve and what it might leave behind. Participants are invited to propose what comes next. A place for better questions. Across architecture, art, culture and technology, local knowledge meets global perspectives, established voices meet emerging practitioners, and industry encounters experimentation and fresh thinking. Why Bangkok? Why now? Bangkok’s interplay of old and new, formal and informal, local and global makes the city integral to this exchange. Bangkok Kunsthalle, a former printing house in Chinatown, embodies this spirit of reinvention. The Expo builds upon THE WORLD ENDS: HERE BETWEEN ELSEWHERE Design Readiness Forum, held in Bangkok in May 2026, expanding that conversation internationally. Connecting creative exchange with opportunity TCEB connects Thailand’s creative community with public and private sectors and international networks, helping creative exchange develop into collaboration, business opportunities and growth for Thailand’s creative economy. Come with ideas. Come with questions. Come to Bangkok—and CREATE WHAT MATTERS. Discover what’s next for design at www.theworldends.org Hashtag: #TheWorldEnds #BangkokInternationalDesignExpo #TCEB #MICEinThailand #ExhibitioninThailand #ExhibitionsDepartment #GlobalDesignExhibitionHub The issuer is solely responsible for the content of this announcement.

Designed as a ‘house of ateliers,’ the hotel offers tailored settings for weekday and weekend celebrations, wedding lunches and dinners, and intimate solemnisations alongside grand banquets. SINGAPORE – Media OutReach Newswire – 19 October 2026 – Frasers House, a Luxury Collection Hotel, Singapore today highlights its comprehensive wedding capabilities, designed to accommodate the full spectrum of modern celebrations—from intimate gatherings to grand banquets, across both weekday and weekend schedules. Versatile Wedding Venues for Every Celebration Couples seeking a luxury wedding venue at Frasers House can choose from elegant spaces for intimate solemnisation ceremonies and grand celebrations. For wedding portraits, the hotel’s naturally lit grand staircase, framed by classic colonial arches, offers a beautiful backdrop for photographs. For larger banquets, the hotel’s pillarless Grand Ballroom offers soaring ceilings, natural daylight, crystalline chandeliers, and heritage-inspired architectural accents. For more intimate wedding celebrations, the property provides distinctive alternatives: The Library (Level 11): Bathed in natural daylight through full-length windows, perfect for private banquets and solemnisations. Bras Basah: A garden-inspired setting well-suited for outdoor vows and boutique gatherings. The Presidential Suite: An exclusive, residential-style space designed for private tea ceremonies and small family functions. Tailored Format Support Across Lunch, Dinner, Weekdays, and Weekends Understanding that every couple’s vision varies, Celebrations at Frasers House are thoughtfully structured to accommodate both weekday and weekend weddings, as well as distinct wedding lunch and dinner formats. Culinary excellence remains central to the experience. Banquets feature authentic Cantonese menus supported by the culinary expertise of award-winning restaurant Man Fu Yuan, alongside refined Western set courses. Every celebration is guided by dedicated wedding specialists and Marriott Certified Wedding Planners, who assist with everything from initial scheduling and budget planning to menu selection, table decor, and vendor orchestration. A Complete Wedding-Day Experience Supporting the entire flow of the wedding day, the property offers a dedicated Bridal Suite where newlyweds can prepare or relax after their event. To assist with early-stage decisions regarding capacity, event flow, and timing, couples can also reference the hotel’s Singapore wedding planning guide as they organize their arrangements. Address: 80 Middle Road, Singapore 188966 Transit: 20 minutes from Changi Airport; steps from Bugis MRT Station Dining Destination: Man Fu Yuan, LUCE, The Lobby Lounge Event Space: 8 event rooms including the pillarless Grand Ballroom Advance booking is recommended for preferred room categories, dining reservations and event planning. https://www.marriott.com/en-us/hotels/sinlb-frasers-house-a-luxury-collection-hotel-singapore/overview/https://www.facebook.com/FrasersHouse/https://www.instagram.com/frasershousesingapore The issuer is solely responsible for the content of this announcement. Frasers House, a Luxury Collection Hotel, Singapore Situated in the heart of the Bugis and Bras Basah cultural district, Frasers House, a Luxury Collection Hotel, Singapore, provides a refined ‘house of ateliers’ setting for weddings of every scale. The property offers over 1,000 sqm of versatile event spaces, ranging from the pillarless Grand Ballroom with soaring ceilings and crystalline chandeliers to intimate venues like The Level 11 Library, garden-inspired Bras Basah, and the residential-style Presidential Suite. Celebrations are supported by dedicated wedding specialists, Marriott Certified Wedding Planners, a dedicated Bridal Suite, and award-winning Cantonese banquet dining from Man Fu Yuan. Combining heritage-inspired elegance with bespoke Luxury Collection service, Frasers House creates seamless, tailored wedding experiences for modern couples.

Nationwide initiative brings thyroid awareness, health education, targeted TSH screening and referral closer to the community, empowering older Malaysians to better understand their thyroid health. KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 19 October 2026 – Alpro Group today announced a launch on “Together, We Transform 60+”, a community health initiative designed to help ageing Malaysians better understand their health risks, identify potential thyroid dysfunction earlier and receive guidance towards appropriate care. (From Left: Dr. Cheng Duo-Ying, Deputy Medical Director of Alpro Clinic Group; Pixie Yee, Managing Director, Merck Malaysia and General Manager Healthcare, Merck MYSG) This programme is supported by Merck Sdn Bhd, formalised through a Memorandum of Understanding (MOU), focusing on increasing community awareness among older Malaysian adults aged 60 years and above, particularly those living with hypertension and cholesterol conditions. The initiative reflects a shared commitment to bringing preventive healthcare closer to the community, helping individuals recognised potentially overlooked thyroid symptoms and take informed action. Thyroid hormones play an important role in regulating many functions of the body, including metabolism, energy levels, heart function, muscle function and cognitive wellbeing. However, when thyroid function becomes abnormal, the signs may not always be obvious. Persistent fatigue, changes in memory or concentration, chronic constipation, muscle aches or unexplained weakness may be attributed to ageing or existing health conditions. While these symptoms do not necessarily indicate a thyroid disorder, persistent or unexplained symptoms may warrant further medical evaluation. Unmanaged thyroid dysfunction can affect a person’s overall health and quality of life and, depending on the condition, may contribute to complications affecting cardiovascular, metabolic, cognitive and musculoskeletal health. Identifying potential thyroid dysfunction earlier provides an opportunity for at-risk individuals to seek appropriate clinical assessment and management before the condition has a greater impact on their wellbeing. TSH screening can play an important role in addressing this gap. TSH testing is widely used as an initial indicator of thyroid function and can help identify individuals whose results suggest that further thyroid assessment may be needed. One of the challenges in thyroid health is not simply access to care but recognising who should be assessed in the first place. An older adult may continue living with subtle symptoms for months or even years without realising that these changes could warrant further investigation. By bringing thyroid awareness and targeted screening into community healthcare settings, the collaboration aims to reach individuals who may otherwise remain undetected. As part of the initiative, Alpro is supporting screening initiatives at retail outlets to screen individuals with abnormal or borderline screening results to be guided to seek further clinical evaluation for confirmation and appropriate management, creating a structured pathway from awareness to screening and, where necessary, onwards to professional healthcare follow-up. Through Alpro Group’s community healthcare network, the initiative aims to make that first step more accessible. Individuals can learn about thyroid health, better understand potential warning signs and access initial screening closer to where they live. Importantly, the programme does not end with a screening result. Those who may require further assessment will be guided towards appropriate clinical follow-up. Insights from the programme will be used to strengthen the screening and referral model, with the aim of progressively expanding thyroid health initiatives across selected Alpro healthcare touchpoints nationwide. By leveraging Alpro Group’s community healthcare reach supported by Merck Sdn Bhd, both organisations aim to develop a practical and scalable approach that can benefit more Malaysians over time. Dr. Cheng Duo-Ying, Deputy Medical Director of Alpro Clinic Group, said: “For many older adults, symptoms such as tiredness, constipation, reduced concentration or muscle weakness can easily be accepted as part of ageing. The concern is when people continue living with these symptoms without knowing that further assessment may be needed. Through Together, We Transform 60+, we want to make awareness and early screening more accessible within the community, and importantly, ensure that individuals identified as being at risk are guided towards the appropriate next step in their care.” Pixie Yee, Managing Director, Merck Malaysia and General Manager Healthcare, Merck MYSG, said: “Early detection can make a meaningful difference in thyroid health, but reaching individuals who may not recognise that they are at risk remains an important challenge. Awareness is an important first step in thyroid health, yet many individuals may not recognise symptoms that warrant further attention. Alpro Group’s strong presence within Malaysian communities provides an important platform to increase public understanding of thyroid health. Through this collaboration, we hope to support community education efforts and encourage individuals to seek timely medical assessment when appropriate. The programme reflects a shared belief that preventive healthcare should not begin only when a condition becomes serious. It should begin in the community by helping people understand their risks, recognise changes in their health and access appropriate assessment at the right time. Hashtag: #AlproGroup The issuer is solely responsible for the content of this announcement. About Alpro Group Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets. Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust. With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia. Merck Merck KGaA, Darmstadt, Germany, is a vibrant science and technology company with a rich history dating back to 1668. Today, the company brings together more than 350 years of pioneering spirit and a global presence across 66 countries to help shape a better future through science and technology. In Malaysia, Merck

CHANGSHA, CHINA – Media OutReach Newswire – 19 October 2026 – Co-produced by Hunan Satellite TV and Mango TV and created by Wang Qin Studio, Season 4 of the food and cultural tourism program Go Where Flavors of Hunan Abound premiered on October 12, 2026, and is airing simultaneously on Hunan Satellite TV and Mango TV from Monday to Thursday at 7:30 p.m. Under the theme “A Season of World-Class Landscapes,” the new season focuses on the development of the Greater Zhangjiajie International Tourism Area. Host Wang Han leads the program’s food exploration team through Zhangjiajie, Cili, Jishou, Fenghuang, Changde, Shaoyang and Huaihua, presenting a cultural tourism journey that connects local cuisine with spectacular landscapes and the stories of the people who call these places home. Connecting Landscapes Through Food The opening episode takes viewers to Zhangjiajie, beginning with the towering Bailong Elevator before following the hiking trails along Golden Whip Stream. International tourists encountered along the way share that Zhangjiajie was their planned first stop in China. Zhangjiajie welcomes more than one million international visitors annually from over 190 countries. Yet the destination’s international appeal extends beyond its extraordinary scenery. It also lies in the flavors nurtured by the land and the people whose lives are rooted in it. In Longweiba Village, young entrepreneurs who have returned to their hometowns are rediscovering local ingredients such as kudzu root and vine tea, incorporating them into coffee and bingfen, a traditional chilled jelly dessert. Their creations bring new life to familiar mountain flavors and introduce them to younger generations. In Cili, local cuisine reveals stories passed down through generations. The dish known as Yanghe Dumi carries a history of mutual support dating back to 1935. After receiving help from their neighbors during difficult times, local residents cut pork tripe into rice-sized pieces to prepare a dish that could be shared among more people. The recipe became a lasting reminder of community solidarity. The team also visits a centuries-old tree associated with the Red Army and samples Xikou beef. Revolutionary commanders He Long and Xiao Ke once held a pre-battle mobilization meeting at the site. The ancient tree, which survived a lightning strike, embodies the resilience of the local community, a quality echoed in the firm, chewy texture of Xikou beef. Together, the stories and flavors reveal the enduring spirit of the mountains. Discovering the People Behind the Flavors At Jixiang Rice Noodle Shop in Jishou, owner Wang Jixiang has been running her business for 35 years. The shop serves four varieties of rice noodles with a selection of toppings. Among them, rice noodles topped with stir-fried pork and fermented chili offer a distinctive combination of sour and spicy flavors characteristic of western Hunan. The journey continues along the Wanrong River and across Xinnü Bridge, adorned with wish plaques, before reaching the creative home of the Miao folk band Miao Ren San Man. The band members moved from their mountain village to town to support their children’s education and earn a living by running a business, but they never abandoned their musical aspirations. Performing their original song Calling to the Mountains in a Miao village, they express a longing to reach a mountaintop together and release their deepest frustrations through a collective shout. In Fenghuang, restaurant owner Xiao Yang offers another example of how local culinary traditions are finding new audiences. After leaving military service, he worked as a tour guide and discovered that many visitors knew little about Fenghuang’s distinctive local cuisine. He subsequently introduced Miao-style smoked pork trotters in sour soup, a specialty of the La’ershan area, to a wider market, making modest adjustments to suit broader tastes while preserving its traditional character. Wang Han also shares the history of Miao sour soup, which he learned about when first tasting the dish. During the migrations of their ancestors, the Miao people often faced shortages of supplies, including salt. They fermented green vegetables and relied on sour flavors for seasoning. Over time, sour soup became a culinary reminder of those journeys. Today, the distinctive fermented flavor continues to evolve as it is paired with an increasingly diverse range of ingredients. Rather than remaining unchanged, traditional recipes continue to thrive through new interpretations, connecting generations of people to the land and its history. Connecting Local Journeys with the World One distinctive feature of the fourth season is the introduction of a food-tasting panel at each destination, bringing together local residents, visitors from other regions and international guests. After sampling the dishes, panel members vote to select the “Hunan Flavor Signature Dishes.” Among the selected specialties are claypot rice with farm-raised Chinese giant salamander and Tujia-style Sangun Wawa from Zhangjiajie; Xikou beef and Lao Sizhong rice noodles from Cili; and Fangyuan rice noodles and smoked pork trotters in sour soup from Fenghuang. This interactive format demonstrates how people from different cultural backgrounds can experience and interpret the same dish in their own ways. The towering sandstone peaks of Zhangjiajie, the Loushui River in Cili, the Wanrong River in Jishou, and the Tuojiang River, Hongqiao Bridge and traditional stilt houses of Fenghuang together form the scenic landscape of the Greater Zhangjiajie International Tourism Area. Meanwhile, rice noodles, cured meats, sour soup and distinctive local delicacies bring warmth, flavor and everyday life to these natural and cultural landscapes. About Season 4 of Go Where Flavors of Hunan Abound Under the theme “A Season of World-Class Landscapes,” Season 4 of Go Where Flavors of Hunan Abound focuses on the Greater Zhangjiajie International Tourism Area and adopts a two-episode format for each destination. The first episode, focusing on rural and mountain flavors, takes viewers hiking, exploring lesser-known destinations and participating in local challenges while visiting ordinary households to discover traditional home-cooked dishes. The second episode explores the culinary life of urban neighborhoods, visiting long-established restaurants, discovering local food traditions and featuring signature dishes prepared by experienced chefs. Landscapes provide the setting, while local flavors bring the stories to life. By bringing together China’s distinctive natural scenery

CHENGDU, CHINA – Media OutReach Newswire – 18 October 2026 – ISYUN, a leading professional Chinese trendy hair dyeing brand, officially announced today that renowned versatile artist and global icon Victoria has been appointed as its Global Brand Ambassador. Marking a milestone strategic move in the brand’s history, this partnership reflects a deep synergy between both parties’ commitment to professional excellence and modern fashion philosophy. The collaboration signifies ISYUN’s accelerated global expansion pace, bringing high-quality at-home hair dyeing and care solutions to the worldwide market, while delivering a brand-new, professional home-styling choice to beauty consumers across Southeast Asia. China’s Professional Hair Care Brand ISYUN Announces Victoria song as Global Brand Ambassador, Accelerating Global Expansion with Strategic Focus on Southeast Asia For consumers across Southeast Asia and beyond, Victoria is widely recognized as an influential Asian artist boasting immense popularity and public affinity. Having debuted early in her career as the leader of the top-tier girl group f(x), she established a profound fan base and widespread public recognition throughout Southeast Asia, backed by her solid performance skills, refreshing yet sophisticated personal image, and distinct style identity. Throughout her career, Victoria has consistently approached her artistic endeavors with a rigorous and professional attitude, expanding her footprint into diverse fields including acting, music, and fashion. By continually pushing her own boundaries across Asia, she has cemented her status as a powerhouse of both substance and aesthetic style through her exceptional fashion expression and steady delivery of high-caliber work. Whether effortlessly pulling off sharp, sophisticated professional looks or interpreting dynamic, trendy styles, her daring spirit to break boundaries and pursue meticulous detail perfectly aligns with ISYUN’s brand DNA of “Professionalism, Fashion, and Texture,” while echoing the brand’s dedicated craftsmanship in the hair-coloring sector. As Global Brand Ambassador, Victoria will join hands with ISYUN to champion the brand philosophy of “One Step Closer to Hair Color Freedom,” enabling more consumers—including those in Southeast Asia—to experience the convenience and joy of salon-quality hair care at home. A Decade of Professional Excellence and Omni-Channel Growth Since its inception in 2013, ISYUN has consistently focused on addressing the core pain points of consumers’ at-home hair coloring experiences, deeply cultivating the niche sector of trendy hair dyes while dedicating itself to creating professional, cutting-edge hair-coloring products tailored to Asian skin tones. Over the past decade, the brand has maintained deep insights into the personalized hair color demands of diverse consumer groups, keeping pace with global beauty trends to continuously expand its trendy color matrix. Currently encompassing six major color families with over twenty distinct shades—ranging from versatile everyday brown tones to highly personalized trendy hues—the brand fully satisfies expression needs across varying scenarios and styles. Driven by stable product quality and an exceptional user experience, ISYUN has earned widespread recognition and affection from millions of young consumers in the Chinese market. In terms of channel layout, the brand has built an integrated omni-channel sales network: its offline footprint has successfully entered over 10,000 mainstream trendy retail stores nationwide, covering core consumer touchpoints, while its online presence maintains a leading position within the hair-dye category across major e-commerce platforms, backed by sustained sales leadership and stellar user reputation. Furthermore, ISYUN serves as the exclusive official designated professional hair care brand for the China Fashion Week, a testament to its industry-wide product acclaim. Get Victoria’s Look: Catching the Trend with the All-New “Oxygen Cool Brown” In tandem with the global ambassador announcement, ISYUN is concurrently launching the exact hair color worn by Global Brand Ambassador Victoria: the “Oxygen Cool Brown.” Addressing the industry-wide pain point where traditional hair dyes cause damage during coloring, ISYUN’s product development has always centered on the core concept of “Hair Dyeing and Care in One.” Utilizing the brand’s proprietary essential oil special blending technology, plant-derived extracts such as argan oil, jojoba seed extract, and camellia seed oil are packaged in independent capsules, ready to be poured and mixed directly into the color cream during application. This delivers a simultaneous dyeing and conditioning experience that leaves hair smooth and lustrous post-application, effectively taming frizz and ameliorating post-dye dryness. The newly introduced “Oxygen Cool Brown” shade—matching Victoria’s stunning hair look—is crafted precisely around the product’s superior color-rendering advantages. The translucent cool brown base blended with natural misty undertones flatters all skin tones while brightening overall complexion, seamlessly adapting to both daily commuting and leisure gatherings as a versatile, high-end, yet practical trendy color. Accompanied by an elegant floral fragrance, the product comprehensively optimizes the at-home coloring sensory experience, breaking public stereotypes regarding pungent chemical odors associated with hair dyes. Tapping into the Booming Southeast Asian Beauty Market In recent years, Southeast Asia’s beauty and personal care market has experienced continuous expansion, with the rise of younger consumer cohorts driving rapid growth in personalized cosmetic demands. Among these segments, at-home hair care products have emerged as a prominent growth driver in the Southeast Asian market, favored for their operational flexibility, high cost-performance ratio, and diverse stylistic expressions. Simultaneously, Southeast Asian consumers are raising their expectations for hair-dye formulations: demanding both precise color rendering optimized for Asian skin tones and integrated nourishing properties to minimize hair damage. ISYUN’s launch of its global ambassador strategy—exporting mature hair-dye and care portfolios to international markets—precisely meets the soaring demand for professional at-home hair solutions across Southeast Asia. A senior spokesperson for ISYUN stated, “Signing Victoria as our Global Brand Ambassador marks a vital milestone in our journey toward broader international markets. Victoria’s professional attitude and fashion influence enable us to precisely connect with our core consumer demographic, infusing fresh, trendy vitality into the brand. Leveraging her cross-cultural influence across Southeast Asia, ISYUN will more efficiently engage local youth demographics and communicate our core professional ethos and product value.” Looking Ahead: Expanding Global Horizons Looking ahead, ISYUN will continue to collaborate with Global Brand Ambassador Victoria to uphold its brand DNA of “Professionalism, Fashion, and Texture,” continually sharpening its product competitiveness and color innovation. The brand remains committed to delivering diverse hair-coloring solutions