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Airbus Procurement Chief to Lead South Asia Operations

Airbus has announced that its Chief of Procurement, Juergen Westermeier, will assume leadership of the company’s operations in India and South Asia, effective 1 September. The internal appointment was communicated via a company memo reviewed by Reuters. A successor for the procurement role has yet to be named, with the memo stating that the position remains “subject to further notice.” Airbus has declined to comment publicly on the internal reshuffle. The leadership transition comes amid ongoing challenges for the European aerospace giant as it continues to grapple with persistent supply chain disruptions. These issues, rooted in labour shortages and reduced industrial capacity following the COVID-19 pandemic, have hampered the company’s ability to maintain consistent production and delivery schedules. Recent performance indicators underscore the pressure Airbus is facing. Aircraft deliveries in May fell by 4 per cent compared to the previous month, contributing to a year-to-date decline of 5 per cent. Airbus has set an ambitious target of delivering 820 aircraft by the end of 2025, representing a 7 per cent increase over previous figures. Achieving this will require a significant ramp-up in output over the coming months. Analyst Rob Morris, Head of Consultancy at Cirium Ascend, noted via LinkedIn that production of Airbus’s A320neo family trailed Boeing’s 737 MAX in May for the first time since August 2019, based on the number of first flights. Airbus did not comment on monthly production figures but has attributed recent shortfalls to ongoing weaknesses in key parts of the supply chain, particularly involving engine components and aerostructures. Westermeier’s reassignment marks the second high-level change in Airbus’s engineering and industrial leadership in recent weeks. Earlier, Sabine Klauke, the group’s Chief Technology Officer, was reassigned to focus on digital design and manufacturing transformation efforts. During his tenure as procurement chief, Westermeier was known for a firm stance on supplier quality and stock management. In 2021, a letter reported by Reuters revealed that he had urged suppliers to hold more inventory and improve performance standards. More recently, he spearheaded an initiative aimed at unifying standards across the supply network. While some suppliers have called for fresh approaches to encourage readiness for increased production, a source familiar with the matter said Westermeier’s transition is unrelated to current supply chain challenges, which are reportedly beginning to stabilise. Airbus CEO Guillaume Faury commended Westermeier’s contributions in the internal communication. Westermeier will replace Remi Maillard, who was recently appointed Head of Technology as Airbus explores future development paths for the successor to its best-selling A320neo aircraft.

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Amazon Launches Infrastructure Region in Taiwan

Amazon has officially launched the AWS Asia Pacific (Taipei) Region, significantly expanding its global cloud infrastructure footprint. The new region will enable developers, enterprises, startups, and organisations across various sectors—including education, entertainment, finance, healthcare, manufacturing, and the nonprofit space—to run applications with reduced latency and meet data residency requirements by hosting content within Taiwan. In support of this long-term initiative, Amazon has committed to investing more than USD 5 billion to build, connect, operate, and maintain its data centres in Taiwan. The launch marks a key milestone in Amazon Web Services’ (AWS) global infrastructure expansion, bringing the total to 117 Availability Zones across 37 regions worldwide. The Taipei Region comprises three Availability Zones, and AWS has plans to add 13 more zones and four additional regions in Chile, New Zealand, Saudi Arabia, and the AWS European Sovereign Cloud. Prasad Kalyanaraman, Vice President of Infrastructure Services at AWS, stated that the new region will empower organisations of all sizes to scale confidently using AWS’s extensive portfolio of cloud services. These include compute, storage, advanced analytics, and artificial intelligence, all while maintaining compliance with local regulations. Kalyanaraman added that the infrastructure is designed to deliver single-digit millisecond latency, enhancing user experiences and accelerating innovation. Taiwan’s Premier, Mr Jung-tai Cho, welcomed the investment, noting that it underscores Taiwan’s vital role in the global supply chain and reinforces the country’s collaboration with AWS. He expressed optimism that the initiative would support national efforts in digital transformation and foster innovation in cloud computing and emerging technologies. Amazon’s latest launch builds upon a decade of infrastructure development in Taiwan. Since 2014, AWS has introduced Amazon CloudFront edge locations and AWS Direct Connect sites in Taipei, in addition to launching AWS Outposts in 2020 and AWS Local Zones in 2022. The new Taipei Region is sovereign-by-design and aims to meet the most stringent requirements for security, reliability, and performance. The region will benefit local organisations such as TSMC, Acer, Trend Micro, Cathay Financial Holdings, Chunghwa Telecom, and Yahoo! TW Ecommerce, among others. AWS Partners in Taiwan include CKmates, eCloudvalley, Going Cloud, MetaAge Corporation, Netron Ltd., and NextLink Technology. Amazon is also investing in talent development through programmes like AWS Academy, AWS Educate, and AWS Skill Builder. To date, over 200,000 individuals in Taiwan have received cloud training, contributing to the nine million trained across Asia Pacific and Japan since 2017. AWS plans to further expand its local workforce to support the new region. The company continues to pursue its sustainability goals, with AWS data centres engineered for energy efficiency through innovations in design, purpose-built chips, and cooling technologies. A study by Accenture estimates AWS’s infrastructure is up to 4.1 times more energy-efficient than traditional on-premises data centres, with potential carbon footprint reductions of up to 99% when workloads are optimised on AWS. With the launch of the AWS Asia Pacific (Taipei) Region, customers across Asia Pacific can now leverage world-class infrastructure to meet increasing demand for secure, reliable, and low-latency cloud services, helping drive growth, efficiency, and innovation in a digitally transforming region. -BusinessWire

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BYD Plans Major South African Expansion with Dealership Network Set to Triple

Chinese electric vehicle manufacturer BYD is set to significantly expand its footprint in South Africa, with plans to nearly triple its dealership network by next year, as part of a broader strategy to strengthen its position in Africa’s largest automotive market. The company, which made its South African debut in 2023 with the launch of its battery electric ATTO 3 model, currently operates approximately 13 dealerships across the country. According to Steve Chang, General Manager of BYD Auto South Africa, that number is expected to increase to 20 by the end of this year, with further growth to between 30 and 35 dealerships targeted for 2025. This strategic expansion comes amid increasing competition in South Africa’s emerging new energy vehicle (NEV) segment, where other Chinese automakers such as GAC, Chery, and GWM are also gaining traction. The market is witnessing a gradual shift towards electrification, driven by rising consumer interest and a broader global transition towards sustainable mobility. BYD currently offers six models to South African consumers, with a dual-powertrain approach that includes both hybrid and fully electric vehicles. Its latest additions to the market — the plug-in hybrid Shark pick-up, the hybrid SEALION 6, and the fully electric SEALION 7 SUV — were introduced in April, enhancing the brand’s appeal across a diverse customer base. The expanded dealership network is expected to bolster brand visibility and accessibility across South Africa, a country that remains in the early stages of electrified vehicle adoption. According to the National Association of Automobile Manufacturers of South Africa (NAAMSA), sales of new energy vehicles more than doubled in 2024, reaching 15,611 units compared to 7,782 units the previous year. Despite this growth, NEVs still account for a relatively small share of overall car sales. Chang emphasised BYD’s commitment to being a long-term player in the market, stating the company’s intention to educate consumers and lay the groundwork for broader adoption. “We want to educate and cultivate the market of South Africa and make sure that the South African consumers can catch up with the rest of the world,” he said. He acknowledged that the uptake of electric vehicles in Africa remains slow when compared to other emerging markets, due in part to challenges such as limited charging infrastructure, unstable electricity supply, and high import duties on electric vehicles relative to traditional combustion-engine cars. Nevertheless, BYD remains optimistic. “South Africa is actually one of the most important automotive markets in the southern hemisphere. It’s probably the biggest market in all of Africa, so it’s a market that we have to look at and see how we can develop,” Chang added. With a growing model line-up and a strengthened retail presence, BYD is positioning itself to play a key role in shaping the future of electric mobility in South Africa. -Reuters

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Sime Darby Property’s Wage Increase Marks Private Sector Milestone

Sime Darby Property Bhd has taken a significant step in advancing employee welfare by announcing an 80 per cent increase in the minimum living wage for its B40 employees. Effective in 2024, the new wage level of RM2,700 per month represents a marked rise from the previous minimum of RM1,500. Economists suggest this move could serve as a new benchmark within the private sector, particularly for companies seeking to align compensation with the rising cost of living. While the revised wage still falls short of the RM3,100 monthly living wage recommended by Bank Negara Malaysia and government-linked investment companies (GLICs), it has been welcomed as a progressive development. Economist Dr Geoffrey Williams described the increase as a positive initiative, acknowledging that it demonstrates the capacity of large corporates—especially GLICs and government-linked entities—to improve the financial standing of lower-income workers. On 1 May, six GLICs, namely Khazanah Nasional Bhd, Permodalan Nasional Bhd (PNB), the Employees Provident Fund (EPF), Kumpulan Wang Persaraan (KWAP), Lembaga Tabung Angkatan Tentera and Lembaga Tabung Haji, implemented a RM3,100 living wage policy for all permanent Malaysian employees under the Finance Ministry’s GEAR-uP initiative. This framework seeks to consolidate and optimise GLIC contributions to national economic growth. “The RM2,700 offered by Sime Darby Property is slightly below the RM3,100 standard, but it remains a substantial improvement and a meaningful threshold,” said Williams. “It clearly benefits their lower-paid staff, though greater transparency is needed in terms of how many employees will be impacted.” As of 1 February, Malaysia’s national minimum wage stands at RM1,700 for businesses with five or more staff, as well as enterprises within the Malaysia SME and Small to Medium Enterprises (MASCO) category. Companies with fewer than five employees are required to comply with the new minimum by 1 August. Putra Business School’s economic analyst, Professor Dr Ahmed Razman Abdul Latiff, praised Sime Darby Property’s decision, observing that RM2,700 is near the national median income level. He noted the broader socioeconomic implications of such a wage increase, highlighting not just improved living standards but also higher contributions to the Employees Provident Fund, which could significantly enhance post-retirement quality of life. “This is a step forward that should be emulated by other major corporations, especially those with large workforces in urban areas. It will also help close the wage gap between senior management and rank-and-file employees,” said Razman. Dr Mohd Afzanizam Abdul Rashid, Chief Economist at Bank Muamalat Malaysia Bhd, remarked that the decision could establish a new standard in wage setting and support talent retention in a competitive labour market. He pointed out that own-account workers (OAWs) have steadily grown at an annual rate of 2.9 per cent from 2019 to 2024, reaching 3.1 million people. “Younger demographics are increasingly opting for gig work and self-employment. Competitive and stable wages can be a powerful draw for talent, although factors like career development and flexible working hours remain equally important,” he said. Afzanizam added that while RM2,700 is a commendable start, income adequacy varies depending on geographic location and household composition. Referring to EPF’s Belanjawanku guide, he explained that a single individual in the Klang Valley typically requires RM2,800 per month, while a family with one child may need more than RM6,400 to meet basic living expenses. “Wage policies must reflect both skill level and real income needs, taking into account the local cost of living. Policymakers must explore diverse strategies to ensure living costs are kept in check,” he added. Sime Darby Property chairman Datuk Rizal Rickman Ramli emphasised that the decision was made in response to the rising cost of living and reflects the company’s commitment to the financial wellbeing of its workforce. “This initiative highlights our commitment to financial stability and the well-being of our workforce, particularly those most impacted by rising living costs,” he stated in the group’s Integrated Annual Report 2024. As at 28 March, Sime Darby Property’s major shareholders included Amanah Saham Bumiputera (36.73 per cent), EPF (11.08 per cent), KWAP (6.25 per cent), and PNB (5.23 per cent). -Business Times

Investment & Market Trends, News

Bursa Malaysia Opens Lower as Wall Street Decline

KUALA LUMPUR : Bursa Malaysia opened lower on Friday, mirroring overnight losses on Wall Street, as market sentiment turned cautious following heightened geopolitical tensions and weaker labour data from the United States. At 9.10am, the FTSE Bursa Malaysia KLCI (FBM KLCI) declined by 2.78 points to 1,515.34, down from Thursday’s close of 1,518.12. The benchmark index opened slightly softer at 1,516.91, registering a drop of 1.21 points at the start of trading. Market breadth was negative, with 207 counters declining against 84 gainers. A total of 243 counters remained unchanged, while 1,812 were untraded and 20 suspended. Turnover stood at 119.92 million units with a total value of RM70.92 million. Rakuten Trade Sdn Bhd equity research vice-president Thong Pak Leng noted that investors are closely monitoring developments surrounding a recent phone conversation between China’s President Xi Jinping and US President Donald Trump. Trump described the call as “very good”, raising expectations that a bilateral meeting may take place in the near future. Meanwhile, mixed signals from the US labour market added to investor caution. Latest data pointed to a slowdown in job growth, while the yield on the US 10-year Treasury note ticked up slightly to 4.39 per cent, suggesting market concerns over inflationary pressures and Federal Reserve policy direction. In contrast, Hong Kong’s Hang Seng Index advanced further, buoyed by China’s latest purchasing managers’ index (PMI) figures for May, which exceeded market expectations and helped alleviate fears of a broader economic deceleration. Domestically, the FBM KLCI came close to breaching the 1,520 level on Thursday, possibly driven by more aggressive stock accumulation by local institutional investors. “We were surprised by this sudden strong buying interest after a lacklustre performance throughout the past month. For today, we expect the index to hover within the 1,515 to 1,530 range,” said Thong. -Bernama

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Shiraz Ramli Appointed CEO Of DNeX IT Division To Lead the Group’s Strategic IT Projects

KUALA LUMPUR: Dagang NeXchange Bhd has announced the appointment of Marlishiraz Ramli, also known as Shiraz Ramli, as Chief Executive Officer of its information technology division, effective 1 June. In her new role, Shiraz will be responsible for leading the group’s digital transformation agenda and overseeing critical IT initiatives, including the recently established cloud joint venture with Gamuda Bhd. The new venture, Gamuda DNeX Cloud, is designed to deliver secure Google Distributed Cloud services to both public and private sector clients across Malaysia. Shiraz will report directly to Group Chief Executive Officer Faizal Sham Abu Mansor. DNeX noted in its official statement on Tuesday that Shiraz brings to the role a wealth of experience acquired from global technology leaders such as Microsoft, Google and SAP, as well as government-linked entities including Prasarana and Telekom Malaysia. Prior to her appointment, she served as Regional Director for Asia within Microsoft’s Worldwide Public Sector division. As CEO of the IT division, Shiraz will work closely with the Group Head of IT, Jasbendarjit Kaur, and collaborate with strategic partners such as Google, Gamuda, Havelsan and Shanghai E&P International. DNeX operates across multiple sectors, including semiconductor manufacturing, information technology and e-commerce, and oil and gas exploration. -The Edge Malaysia

Energy & Technology, News

ZTE Unleashes AI-First Future at “Catalyzing Intelligent Innovation” Showcase in Malaysia

KUALA LUMPUR: ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, unveiled its latest AI-powered innovations at the “Catalyzing Intelligent Innovation” showcase in Kuala Lumpur, bringing highlights from Mobile World Congress (MWC) 2025 to Malaysia. The event reinforced ZTE’s commitment to helping Malaysia lead in next-generation digital infrastructure and intelligent transformation. At the heart of the showcase was ZTE’s vision for building ultra-efficient mobile networks, led by its cutting-edge Ultra Band Radio (UBR) technology. Designed for simplified deployment and green energy usage, UBR enables highly compact, power-efficient sites that reduce environmental impact while improving network performance. Key innovations included 5G-A solutions like 4K AR live broadcasting with ultra-low latency and high reliability, as well as real-world applications for drone logistics and smart waterways. To bridge the digital divide, ZTE introduced solar-powered and modular rural connectivity solutions like the Eco Radio and Rural Pilot, designed for sustainable and scalable deployment in remote areas. The event also highlighted ZTE’s advancement in All-Optical Networks, where high-speed fiber connectivity meets AI-driven intelligence. ZTE introduced its latest smart home ecosystem, including a next-generation AI Home Media Center, 4K AI Soundbar, the industry’s first AI screen-equipped FTTR (Fiber-To-The-Room), and its high-performance LinkPro Wi-Fi 7 series. These solutions offer seamless, intelligent connectivity for households and SMEs, supporting Malaysia’s broadband and digital lifestyle goals. Taking AI integration even further, ZTE presented the AIR DNA Future Network, a pioneering solution that re-engineers the foundational “genetics” of mobile networks. This AI-native infrastructure empowers operators to automate network operations, improve efficiency, and build more dynamic service models in a hyper-connected era. Complementing this was the debut of AiCube, ZTE’s full-stack intelligent computing solution that supports full-version DeepSeek deployment. Engineered to flexibly serve large data centers, edge computing facilities, and enterprise-grade systems, AiCube delivers high-performance AI processing across diverse scenarios—powering everything from smart cities to intelligent factories. ZTE is expanding its consumer-focused ‘nubia’ brand in Malaysia, introducing a strong focus on gaming through the nubia Neo 3 series. It is named Official Co-Branded Gaming Smartphone for Free Fire, bringing together its “Born to Win” and Free Fire’s “BOOYAH” spirit to provide an accessible esports-grade gaming experience for everyone. The new lineup features gaming oriented enhancement such as shoulder triggers and an expansive 4083mm² VC liquid cooling system. The nubia Neo 3 series also integrates cutting-edge AI features, including Demi, an AI gaming companion, and AI-powered tools for photography and voice interaction. The co-branding partnership between nubia Neo 3 series and Garena’s hit mobile game Free Fire. ZTE also highlighted its role in global policy leadership through GSMA forums, with potential to collaborate more closely with local regulators in shaping Malaysia’s digital future. Steven Ge, Managing Director of ZTE Malaysia, said during his keynote speech, “ZTE Malaysia has proudly spearheaded several landmark achievements, including setting a Malaysia Book of Records title for the fastest 5G-Advanced speed reaching 30.8 Gbps during a live test in Sarawak. Furthermore, ZTE is deeply committed to bridging Malaysia’s digital divide. Through active support of national initiatives like JENDELA, we have modernized and expanded coverage especially in rural and underserved areas.” The event drew participation from key Malaysian stakeholders including Axiata, CelcomDigi, Digital Nasional Berhad (DNB), EdotCo, Maxis, Telekom Malaysia, U Mobile, YTL Corporation, and the Malaysian Communications and Multimedia Commission (MCMC). Through this showcase, ZTE extended a call for deeper collaboration with ecosystem players to co-build a smarter, more inclusive digital future. ZTE has filed over 93,000 global patent applications, and has approximately 48,000 patents in total, as well as a proven track record of supporting national infrastructure—having modernized over 10,000 sites and delivered more than half of the nationwide JENDELA rollout—ZTE continues to support Malaysia’s long-term digital agenda. The “Catalyzing Intelligent Innovation” event demonstrates ZTE’s position as a global driver of digital progress. By empowering operators, developers, and policymakers with the tools to build intelligent infrastructure, ZTE is enabling Malaysia to accelerate its position as a regional digital leader and future-ready economy.

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Desaru Coast Enters Next Growth Phase, Welcomes Mandarin Oriental to its Expanding Portfolio

JOHOR : A dynamic period of growth and opportunities abound at award-winning destination Desaru Coast as it embarks on its next phase of new offerings and developments to strengthen its position as a leading destination for tourism and resort living. Under the Desaru Coast, Next Level growth agenda, the destination is rolling out a multi-phase expansion programme that will see i) the introduction of global leader in luxury hospitality, Mandarin Oriental as the new operator of its iconic resort property; ii) upcoming resorts and service residences by new investors; iii) premium marina facilities with sailing events and yacht charters and a host of international events; and iv) community-uplifting initiatives. Legacy meets legacy— Mandarin Oriental, Desaru Coast The arrival of Mandarin Oriental marks a significant milestone in the new phase for Desaru Coast. Mandarin Oriental will operate the iconic beachfront property that was the last masterpiece of legendary architect Kerry Hill. The resort, under the management of Mandarin Oriental, will offer a tranquil retreat combining refined luxury, holistic wellness, and exceptional hospitality. Mandarin Oriental will commence managing the property from June 2025, with a full rebranding in January 2026 as Mandarin Oriental, Desaru Coast – making this the first Mandarin Oriental beach resort in Southeast Asia. It is also currently the only Mandarin Oriental beach resort in Southeast Asia with a residential component. The 40 upcoming branded residences will provide owners access to Mandarin Oriental’s legendary service, enhancing the property’s appeal as a year-round destination for luxury living. The Chief Minister of Johor, YAB Dato’ Onn Hafiz Ghazi, who witnessed the signing ceremony of the hotel management agreement at the resort, said, “Mandarin Oriental has created and defined some of the world’s most renowned properties and destinations across the world, and this, being their choice for their second property in Malaysia, is a testament to Johor’s immense potential. There is no better brand to lead the reintroduction of this iconic beachfront resort property as we prepare for Visit Johor Year 2026.” Laurent Kleitman, Group Chief Executive of Mandarin Oriental, said, “Mandarin Oriental, Desaru Coast represents a significant step in our strategic vision to bring the Group’s legendary service and crafted experiences, that resonate deeply with today’s luxury traveller, to new and exceptional locations.” Welcoming investors, backed by Johor-Singapore Special Economic Zone Policies Positioned at the heart of Asia Pacific’s booming tourism sector, Desaru Coast’s world class infrastructure, diverse offerings and strategic location within the Johor-Singapore Special Economic Zone (Johor-Singapore SEZ) bodes well for the resort, enhancing its accessibility to high-value travellers from Singapore and the region who are seeking authenticity, accessibility, and premium experiences. Dato’ Onn Hafiz said, “Initiatives like the Johor-Singapore SEZ enable Desaru Coast to become a premium resort destination for investors looking to be key players in this region. In turn, we recognise the efforts Desaru Coast has made in investing and re-investing in Johorean people and businesses continuously as part of its 30-year masterplan.” The addition of like-minded partners and investors, who share Desaru Coast’s ambition to shape the integrated resort into an innovative, future-forward coastal landmark, not only strengthens the destination’s regional positioning but also reflects the shared commitment to curating exceptional experiences and driving long-term economic growth through high-value tourism. Dato’ Mohamed Nasri Sallehuddin, Chairman of Destination Resorts and Hotels, said, “All of these are amplified by our alignment with national and state-level priorities — particularly the Johor–Singapore Special Economic Zone, which presents meaningful opportunities to further embed Desaru Coast within a broader cross-border flow of talent, investment, and high-value tourism.” Desaru Coast began welcoming third-party investors in 2023, marking a new era of collaborative growth, strengthened momentum, and diverse offerings. Over the next five years, the destination will see the addition of new keys, facilities, and curated experiences, including resort and residential offerings as well as other hospitality components. These developments will be driven by new investors and leading Malaysian hospitality players. Riyaz Group is set to deliver Dash Resort Desaru Coast and branded residences, while ECM Libra Group will introduce an Ormond-branded hotel along with managed branded residences. As these new projects take shape, Minor International — the destination’s first foreign investor — is also exploring further opportunities to expand its footprint in Desaru Coast. Karina Ridzuan, (Interim) Group Chief Executive Officer of Destination Resorts and Hotels, said, “Strategic partnerships with reputable brands such as Mandarin Oriental, elevated enhancements at the destination, along with differentiated events and programmes year-round, will drive sustainable growth, boost tourism, uplift communities, and attract investments – not only for Desaru Coast, but also for the State of Johor. Our next chapter brings innovation, collaboration, and unique guest experiences for all.” A canvas for international events and curated experiences Earlier this year, Desaru Coast inked a partnership with Singapore’s ONE°15 Marina to introduce premium marina facilities and curated sailing experiences at the Desaru Coast Ferry Terminal, expected to be operational by September 2025. This partnership will allow visiting yachts improved access to the Malaysian eastern coastline, while offering sailing events and luxury yacht charters designed to attract the global yachting community. Large-scale international events like the recently concluded Desaru Coast Multi Sport Festival presented by IRONMAN and the upcoming Ombak Festival in September 2025 — Desaru Coast’s signature coastal celebration of music, arts, and culture which is anticipated to draw over 8,000 visitors this year — further enrich guest experiences across the destination. Empowering people, uplifting communities As part of its long-term commitment to local community development, Desaru Coast also continues to invest in social impact initiatives like its school programmes that provide resources and learning opportunities to equip local students with the knowledge and skills needed for future success. Plans are also underway for the establishment of a Centre of Excellence focused on tourism and hospitality training, an initiative under the Johor Talent Development Council. This hub for training, innovation, and skills development will empower locals and aspiring professionals with specialised skills, strengthening the region’s talent pipeline and fostering inclusive economic growth.

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China Launches Five-Year Multi-Entry ASEAN Visa to Deepen Regional Business Ties

China has officially introduced a new multiple-entry visa scheme tailored for business travellers from the 10 ASEAN member nations, as well as ASEAN observer Timor-Leste, the Ministry of Foreign Affairs announced on Tuesday, 3 June. The initiative, dubbed the “ASEAN visa”, enables eligible individuals from Southeast Asian countries to enter China multiple times over a five-year period, with each stay permitting a duration of up to 180 days. The visa also extends to accompanying spouses and children. The ASEAN countries covered under this new arrangement include Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Vietnam, Laos, Myanmar, and Cambodia. Timor-Leste, a formal observer of ASEAN, is also included. This strategic move comes amid China’s broader efforts to facilitate regional travel and deepen cross-border economic engagement. “With frequent visits between the people of China and Southeast Asian countries, the new scheme aims to further facilitate cross-border travel in the region,” said Foreign Ministry spokesperson Lin Jian during a press briefing. The ASEAN visa complements several bilateral visa-free agreements already in place. China currently maintains reciprocal visa-free travel arrangements with Singapore, Thailand and Malaysia, allowing citizens to visit each other’s countries for up to 30 days without a visa. These agreements have contributed to a surge in regional mobility since their respective inceptions, including the Singapore-China visa-free policy that commenced in February last year. This latest scheme builds upon the “Lancang-Mekong visa”, which was introduced in November 2024. That programme provides five-year multiple-entry business visas, with a stay of up to 180 days, for nationals from Cambodia, Laos, Myanmar, Thailand and Vietnam—five countries along the Mekong River. In a broader effort to boost inbound tourism and international engagement, China has expanded its visa-free access globally. As of 1 June, a pilot policy has been implemented granting unilateral visa-free entry to citizens from several Latin American countries, including Brazil, Argentina, Chile, Peru and Uruguay. Additionally, visa-free entry has recently been extended to all member states of the Gulf Cooperation Council (GCC). China reported a significant uptick in foreign arrivals in early 2025, with over 9 million international visitors recorded in the first quarter—a year-on-year increase exceeding 40%, according to official figures. “The growing list of nations granted visa-free entry into the country reflects China’s strong commitment to advancing high-level opening up,” Lin said. “The continuous optimisation of measures to facilitate cross-border personnel exchanges underscores China’s concrete efforts to help build an open world economy.” He added that China remains committed to refining its entry policies and expanding the number of countries eligible for visa-free travel, as part of a wider strategy to attract global visitors and promote its rich array of products and services. -CNA

News

K-Beauty Startups Expand US Retail Presence Amid Tariff Concerns

South Korean beauty startups, buoyed by robust online sales in the United States, are accelerating their physical retail expansion in the world’s largest consumer market, betting that strong brand appeal and quality will outweigh rising tariff concerns. Emerging brands such as Tirtir, d’Alba, Torriden, and Beauty of Joseon are in discussions with major US retailers to stock their products in physical stores, according to company executives interviewed by Reuters. This strategic pivot underscores the confidence K-beauty players have in their ability to maintain momentum in a dynamic and highly competitive market. Korean beauty products, widely recognised for their quality, affordability and savvy digital marketing, have risen on the back of South Korea’s wider cultural influence — often referred to as the ‘K-wave’. Music, film, and television successes like BTS and Parasite have paved the way for consumer interest in Korean lifestyle exports. “In the US, interest in South Korea had already been growing. Korean cosmetics entered at the right moment. The quality is high, but prices remain competitive against legacy luxury brands like Estée Lauder and L’Oréal,” said An Byung-Jun, CEO of Tirtir. Tirtir saw its US profile surge last year following the viral popularity of its cushion foundation tailored for darker skin tones. The product is slated to be available at select Ulta Beauty stores this summer. An added that the company is targeting a twofold increase in US sales this year. Retailers including Sephora, Ulta Beauty, Costco, and Target are currently engaged in talks with Korean cosmetics firms to expand their offerings to physical store locations, according to more than a dozen industry sources including executives, CEOs, and market analysts. Many Korean brands remain optimistic that they can weather tariff headwinds more effectively than global peers, due in part to their lean operational models. A significant number outsource manufacturing to firms like Cosmax and Kolmar—often referred to as the “Foxconns of fast beauty”—to minimise production costs. In 2024, South Korea surpassed Germany to become the world’s third-largest exporter of beauty products, following only France and the United States. Export volume accounted for 80% of the nation’s $13 billion cosmetics output, largely propelled by e-commerce channels. The growing interest is also visible at the consumer level. “They go straight to the point to fix what your skin needs,” said 25-year-old Yuliet Mendosa, a US tourist in Seoul and fan of K-pop group BTS, while browsing an Olive Young store. Expanding Amid Global Trade Uncertainty The US expansion effort comes amid ongoing global trade uncertainty triggered by the tariff regime introduced under former President Donald Trump. While this has raised concerns among exporters, Korean executives maintain that solid demand and brand equity will offset potential losses. Olive Young, South Korea’s leading beauty retailer, is preparing to open its first US store in Los Angeles later this year, confirmed Jin Se-hoon, Executive Vice President of the company’s global platform business. “California is currently the largest customer base for our global online platform,” Jin stated, acknowledging that tariffs are a concern but not a deal-breaker. The US market push also reflects a strategic pivot following a downturn in exports to China, previously the largest overseas destination for Korean beauty products. This decline has been attributed to escalating geopolitical tensions and intensified market competition. Skincare label d’Alba—owned by newly listed d’Alba Global—is currently negotiating with Costco, Ulta Beauty and Target to expand its physical presence. The brand is known for its vegan-certified mist serums and sunscreens. Meanwhile, luxury retailer Sephora, part of LVMH, is preparing to introduce two Korean brands—Torriden and Beauty of Joseon—into its US stores this summer, according to a company spokesperson. While the current 10% tariff is “endurable,” Tirtir’s CEO An noted that a proposed 25% levy expected in July may prompt slight price adjustments. The South Korean government is actively pursuing tariff exemptions in bilateral trade discussions with Washington. Jung Jun-ho, strategy team leader at The Founders—maker of skincare line Anua—believes Korean brands retain an edge. “Our operating profit margin was over 30% last year, giving us flexibility to absorb cost increases,” he said. Anua products became available in Ulta Beauty stores this year. Digital Success Sets the Stage for Physical Growth In 2024, South Korea overtook France as the top exporter of cosmetics to the United States, according to official statistics. The shift was driven largely by surging e-commerce sales, especially through platforms such as Amazon. Market data from Euromonitor reveals that the five top-performing Korean cosmetics brands in US e-commerce—including Beauty of Joseon, Medicube and Biodance—have collectively recorded an average online sales growth of 71% over the past two years. In comparison, the top five French brands posted only 15% growth, while the overall US market expanded by 21%. Social media continues to be a powerful driver of this growth. “A single viral TikTok post or influencer endorsement can turn a product into an international bestseller before it’s even sold overseas,” said South Korea-based beauty marketer Odile Monod. Nonetheless, experts warn that long-term success will hinge on building offline visibility and in-store availability. Jason Kim, CEO of cosmetics distributor Silicon2, said that physical retail presence is now crucial for brand sustainability. Some early signs of market saturation are beginning to emerge. COSRX, a startup now under cosmetics giant AmorePacific, is reportedly seeing sales growth flatten amid intensifying competition and the rise of lower-cost alternatives. Still, investor sentiment remains positive. Shares of d’Alba Global have more than doubled since their market debut last month. “The K-beauty wave is powerful,” said Kim. “But indie brands must prepare for the challenges ahead.”

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