KUALA LUMPUR : CelcomDigi Berhad has formalised a strategic partnership with Bridge Alliance aimed at reinforcing digital financial security and accelerating the adoption of API-as-a-Service solutions. This collaboration supports national efforts to strengthen Malaysia’s digital economy and foster innovation across industries.
The partnership was cemented through the signing of a memorandum of understanding (MoU), marking CelcomDigi’s formal entry into the Bridge Alliance API Exchange (BAEx) partner programme. Through this initiative, CelcomDigi will expand access to its suite of Application Programming Interfaces (APIs) via the BAEx open platform, enabling global developers and enterprises to more easily build secure digital services without the need for complex telecommunications infrastructure.
APIs, or Application Programming Interfaces, serve as a set of protocols that allow software systems to communicate and function together seamlessly.
CelcomDigi Chief Executive Officer Datuk Idham Nawawi said the initiative to provide open access to secure, interoperable telecom APIs is a key enabler of Malaysia’s digital financial ecosystem. “This move empowers the sector to deliver a smoother, smarter and more reliable user experience,” he said.
Bridge Alliance CEO Ong Geok Chwee added that the collaboration not only broadens market access but also creates new business opportunities via a harmonised API network. “This will drive digital transformation across sectors including banking, fintech, e-commerce and tourism, supported by our ecosystem of partners and developers,” Ong noted.
Bridge Alliance comprises leading telecommunications operators across the Asia Pacific, Middle East, Africa and Europe, offering extensive regional and global connectivity. BAEx, an industry-driven platform, enables telcos to implement CAMARA-based APIs using a standardised framework aligned with GSMA’s Open Gateway specifications, further advancing interoperability and innovation across the digital services landscape.
-Bernama
