PETALING JAYA: i-Care Marketing is thrilled to announce its partnership with Guardian Malaysia, a leading health and beauty retailer, to introduce an exceptional range of treatment and repair haircare products meticulously crafted to address diverse hair concerns. This collaboration heralds the launch of a premium Japanese haircare selection – Ahalo Butter, Ahalo Honey, Fun Azum, and Theratis by Mixim – into the Malaysian market, promising a transformative experience for hair enthusiasts nationwide.
As the exclusive distributor of these sought-after Japanese haircare brands, i-Care Marketing is dedicated to providing Malaysian consumers with access to high-quality products renowned for their exceptional ingredients and proven effectiveness. With the haircare market projected to reach 4.1 million users by 2029, according to Statista, i-Care Marketing and Guardian Malaysia are poised to lead this rapidly growing industry, set to revolutionize the Malaysian beauty landscape.
“Malaysian consumers are increasingly discerning, seeking products that deliver results while aligning with their values of authenticity and quality,” remarked Brian Tu, Director of i-Care Marketing Sdn Bhd. “Our flagship collection aims to meet these expectations by offering treatments enriched with organic and plant-based ingredients, designed to repair and revitalize even the most troubled hair.”
Infused with an organic repair formula, Ahalo Butter revitalizes hair, restoring its natural shine and vitality. With a unique blend of botanical oils and essential ceramides, this luxurious treatment nourishes and repairs damaged hair from within, delivering unparalleled results. Ahalo Honey provides a comprehensive hydration solution to combat dryness, tangles, and frizz. Enriched with organic manuka honey, royal jelly, and botanical extracts, this collection replenishes moisture and nutrients, restoring hair to its youthful vibrancy. Fun Azum, developed by a team of haircare professionals, recreates the salon experience at home. Featuring an innovative Platinum Ceramide formula and plant-based cleaning agents, this range promises lustrous locks and salon-quality care with every use.
Designed for modern women on the go, Theratis by Mixim offers a holistic night care solution to combat morning bed hair woes. Featuring a luxurious night repair shampoo and hair treatment, this indulgent collection delivers a sensory experience, soothing both hair and mind for a rejuvenated morning.
Echoing Tu’s sentiments, Jessica Barnabas, Head of Personal Care at Guardian Malaysia, expressed excitement about the partnership, highlighting their shared values and commitment to delivering excellence in haircare solutions.
“Guardian is excited to partner with i-Care Marketing to bring this range to all Malaysians and provide comprehensive haircare solutions for all hair concerns. These ranges are our best sellers and will be available in 450 Guardian stores nationwide,” she said.
With the launch of this flagship collection, i-Care Marketing and Guardian Malaysia invite consumers to discover the transformative power of Japanese haircare, setting new standards of excellence in the pursuit of beauty and self-care.
