KUALA LUMPUR: The 21st Malaysia International Halal Showcase (MIHAS 2025), set to take place from 17 to 20 September at the Malaysia International Trade & Exhibition Centre (MITEC), aims to generate RM4.5 billion in global halal sales, leveraging its new MADANI Digital Trade (MDT) platform.
Organised by the Malaysia External Trade Development Corporation (MATRADE) and hosted by the Ministry of Investment, Trade and Industry (MITI), MIHAS 2025 will run under the theme “Pinnacle of Halal Excellence.” The AI-powered MDT platform is designed to optimise trade matchmaking, enhance business connectivity, and expand global halal trade opportunities—particularly through its integration into MIHAS’ flagship International Sourcing Programme (INSP).
INSP 2024 alone facilitated RM2.53 billion in sales, and the digital upgrade aims to significantly amplify those numbers this year. By using real-time data and AI algorithms, the MDT platform will pair Malaysian exporters with targeted international buyers based on market trends and business needs.
“Despite ongoing global economic uncertainties, the global halal market is still expected to grow to USD5.0 trillion by 2030,” said MITI Minister YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz. “With Malaysia holding the world’s gold standard for Halal-certified goods and services, this presents a significant opportunity for our exporters.”
As part of Malaysia’s broader national digitalisation agenda under the New Industrial Master Plan 2030 (NIMP 2030) and the National Trade Blueprint, MIHAS 2025 also aims to empower micro, small, and medium enterprises (MSMEs) to access international markets more effectively.
Chairman of MATRADE, YB Dato’ Seri Reezal Merican Naina Merican, added, “This year we are redefining how businesses connect, collaborate, and thrive. Despite global trade tensions, MATRADE is focused on fast-growing markets such as Africa, the Middle East, and Latin America.”
This year’s edition is expected to draw over 45,000 visitors, host 2,380 booths across nine halls, and feature exhibitors from 45 countries, showcasing 14 halal industry clusters including food and beverages, Islamic finance, and modest fashion. MIHAS 2025 will also include regional pavilions from ASEAN, the Gulf Cooperation Council (GCC), and other global partners.
Further expanding its international footprint, MIHAS will return to Shanghai as part of the China International Import Expo (CIIE) from 5 to 10 November 2025, continuing its globalisation efforts following its successful international debut in Dubai last year.
For more details, visit MIHAS – Malaysia International Halal Showcase.
