KUALA LUMPUR: Malaysia Convention & Exhibition Bureau (MyCEB) has forged a strategic partnership with an international travel agent, ACMAR Marketing Xiamen, a subsidiary of the ACMAR Group.
This collaboration was formalised by signing a memorandum of cooperation (MoC) between MyCEB chief executive officer Azman Tambi Chik and ACMAR Group managing director, JP, Datuk Steven Tee.
“The collaboration bolsters Malaysia and MyCEB’s presence in the promising Chinese market, specifically catering to the Xiamen business community.
“The MoC signed not only signifies national pride between two Malaysian entities but also a significant step towards fostering bilateral cooperation and enhancing business events opportunities in the region,” Azman said in a statement.
ACMAR Group is renowned for its projects such as hotels, the Xiamen International Culture Building and more.
The group also owns investment stakes in fixed assets such as commercial, residential, and other properties.
With its strong foothold in Xiamen, ACMAR Group brings invaluable expertise and resources to synergise with MyCEB’s vision of promoting Malaysia as a premier and preferred destination for business events.
The MoC outlines a series of joint marketing activities aimed at capturing the attention of the Chinese market, sharing market intelligence, facilitating knowledge exchange, co-developing business leads and fostering collaboration opportunities for the private sector.
ACMAR Marketing Xiamen will connect MyCEB with China’s business events counterparts, streamlining communication and fostering mutually beneficial partnerships.
“The MoC leverages the extensive network and insights of both organisations, with MyCEB being able to showcase Malaysia’s world-class facilities, unique culture and unparalleled hospitality.
“ACMAR is excited to be part of this venture by supporting the bureau through our footprint and aiming to drive mutual growth and prosperity between Malaysia and China,” said Steven Tee.
Both parties are committed to implementing innovative marketing strategies and fostering long-term partnerships to achieve their shared objectives.
The collaborative efforts are expected to boost tourism and investment and strengthen cultural exchange and bilateral relations between Malaysia and China.
Besides the MoC, MyCEB discussed with the Xiamen International Conference & Exhibition Centre, Chairman of Xiamen Welleast Smart City Technology Co Ltd, C&D Global Tourism Group Co Ltd and President of Xiamen Tourism Association.
From these meetings, Malaysia can look forward to fostering stronger collaborations, expanding market reach, and enhancing bilateral relationships, thereby elevating business events, tourism and private sector opportunities between Malaysia and Xiamen.
