KUALA LUMPUR: Think City, Malaysia’s premier urban development consultancy, in partnership with the Football Association of Selangor (FAS) and PadangBolaSepak.com (PBS), proudly launched the Kita-Untuk-Kita (K2K) Juara initiative today. Dr. Shahridan Faiez, Director of K2K at Think City, officiated the launch of this groundbreaking program.
The K2K Juara initiative will host a series of grassroots sports programs across 10 People Housing Projects (PPR) in the Klang Valley throughout 2024. The initiative aims to harness the power of sports to drive positive change within these communities. By offering a variety of sports activities, K2K Juara seeks to foster personal and professional growth, skill development, and a stronger sense of community belonging. Representatives from the 10 participating PPRs were also present at the launch.
This comprehensive program includes a range of opportunities designed for holistic development and community engagement. Key components include Futsal Clinics led by licensed FAS coaches and life-skill workshops covering CPR and basic first aid. Participants will also benefit from career-oriented initiatives such as Career Sports Workshops, which inspire youth to explore diverse roles within the sports industry through interactive sessions with professionals and career exploration activities. Additionally, coaching workshops will be offered, enabling participants to pursue coaching licenses accredited by the Football Association of Malaysia. These workshops provide a structured pathway for aspiring coaches to develop their skills under the guidance of experienced mentors, empowering them to contribute to the growth of future athletes.
Moreover, participants will enjoy immersive experiences through field trips to the FAS Training Facility, offering behind-the-scenes access and interactions with sports experts. Monthly Town Hall Meetings will serve as a vital platform for community members to evaluate progress, address challenges, and foster collaboration, thereby nurturing stronger community bonds and collective growth. Together, these elements create a dynamic environment that promotes not only sporting skills but also personal development and community cohesion.
During the launch, FAS Representative Amir Yazid emphasized the organization’s commitment to grassroots development. “FAS is delighted to partner with Think City and our longtime collaborator, PBS, on this impactful initiative. K2K Juara aligns perfectly with our vision of fostering a lifelong love for sports at all levels. We are confident that this program will not only promote physical well-being but also cultivate valuable life skills and a sense of camaraderie within the participating communities.”
Founder of PadangBolaSepak.com and K2K Juara’s Program Director, Khalilul Rahman, highlighted the importance of community engagement in urban development. “At K2K Juara, we believe that vibrant communities are the cornerstone of successful cities. This initiative exemplifies our commitment to placemaking and social resilience. By working with FAS and the residents, we can empower these communities through the unifying power of sports.”
The K2K Juara initiative underscores the commitment of the three stakeholders to collaborate with government agencies, NGOs, and local communities to create a more equitable and sustainable future for Malaysia. The program is expected to benefit hundreds of residents across the Klang Valley, fostering a more vibrant and inclusive urban landscape.
