Events

Events

Elvis Returns To Malaysia: A Night Of Timeless Entertainment

Music lovers and culture enthusiasts are in for a rare treat this April as Bill Cherry, one of the world’s most celebrated Elvis Presley tribute artists, takes center stage at the Hilton Petaling Jaya. On Saturday, 11 April 2026, the Kristal Ballroom will transform into a stage where history, music, and style converge for a premium live experience. This is more than a tribute show—it is a meticulously crafted celebration of Elvis’ legacy. Cherry, renowned for his dual victories at the Ultimate Elvis Tribute Artist Championship in both Tupelo, Mississippi, and Memphis, Tennessee, brings unmatched vocal precision, stage authenticity, and physical likeness to his performance. It is this combination that elevates the event beyond a novelty act to a world-class entertainment experience. Guests can look forward to a full-sensory evening featuring live band renditions of classics such as “Suspicious Minds,” “Can’t Help Falling in Love,” and “Burning Love.” Complemented by authentic wardrobe, concert-era staging, and a curated dinner experience, the night promises to transport audiences back to the golden era of rock ‘n’ roll. Malaysia’s growing reputation as a hub for high-value lifestyle and entertainment experiences makes this event particularly significant. It not only showcases world-class artistry but also strengthens the country’s position in the regional events economy. Beyond entertainment, the evening carries a social impact, supporting the Dignity for Children Foundation, combining premium leisure with meaningful contributions to education and social upliftment. Bill Cherry’s performances have captivated audiences across the US, Europe, the Middle East, and Asia-Pacific, appealing to both lifelong Elvis fans and new generations discovering the King of Rock ‘n’ Roll. For Malaysia, this event is an opportunity to experience an authentic musical legend, live and in person. In a digital age where trends come and go, live performance remains the ultimate connection point. On 11 April, Elvis’ enduring legacy will return to the stage—not merely remembered, but brought vividly to life. Event Details: Event: Elvis On Stage Date: Saturday, 11 April 2026 Time: 6:45 PM Venue: Kristal Ballroom, Hilton Petaling Jaya Produced by: Rani Serena Promotions (Australia) Tickets: Purchase here For lifestyle connoisseurs and music enthusiasts alike, this is one night not to be missed. Because legends don’t fade—they return to the stage.

Events

Over 4,000 Global Leaders Gather At Hong Kong’s Asian Financial Forum 2026

The 19th Asian Financial Forum (AFF) concluded on 27 January 2026, drawing over 4,000 global leaders from more than 60 countries and regions to Hong Kong. Jointly organised by the Hong Kong SAR Government and the Hong Kong Trade Development Council (HKTDC), the forum focused on the theme, “Co-Creating New Horizons Amid an Evolving Landscape.” The two-day event featured over 150 speakers, including financial institution representatives and multilateral organisation leaders. It also introduced the inaugural Global Business Summit, aimed at integrating finance with key industries to drive innovation, economic development, and Hong Kong’s continued positioning as a global financial hub. Key highlights included: Strategic Dialogue and Partnerships: Dr José Manuel Barroso, former President of the European Commission, highlighted Hong Kong’s role in regional cooperation. Dr Zhu Min of China’s Center for International Economic Exchanges emphasised opportunities from renminbi internationalisation. Cross-Border Collaboration: The Financial Services and Treasury Bureau signed a cooperation agreement with the Shanghai Gold Exchange to strengthen Hong Kong–Shanghai gold market ties. The Global Business Summit focused on helping Mainland enterprises expand internationally and on foreign investment into China. High-Growth Sectors: Panels covered AI, robotics, green energy, biomedicine, and healthcare. Leaders from JD.com, Tencent, Amgen, and Merck discussed opportunities, investment priorities, and commercialising technology in real-world industries. Deal-Making & Investment: AFF facilitated over 800 one-on-one investment meetings, connecting 280 investors with 600+ projects. Notable outcomes included a Hong Kong–Australia joint venture in plant-based food technology. Green Innovation: The FutureGreen Showcase highlighted solutions for green finance, carbon-credit management, ESG monitoring, and climate-risk assessment. AFF also conducted real-time polls showing strong optimism for the global economy and prioritisation of AI development, energy transition, and sustainable growth. The forum reinforced Hong Kong’s role as a gateway for global finance, investment, and cross-border collaboration, combining strategic dialogue, technological innovation, and sustainable development initiatives. Online platforms for continued deal-making were launched to maintain momentum in international cooperation throughout 2026.

Events

Asia’s Most Iconic Comedian, Kumar Brings FIFTY50 To Kuala Lumpur — Bigger, Bolder, Unapologetic

KUMAR: FIFTY50 is more than a milestone comedy show — it is a fearless celebration of a life lived loudly, honestly, and unapologetically on stage. A no-holds-barred stand-up special, FIFTY50 dives deep into the bold, unbelievable journey of one of Asia’s most iconic entertainers. From his earliest days performing at theme parks to becoming a household name in comedy, Kumar delivers laugh-out-loud stories layered with raw honesty, sharp social observation, and unforgettable moments shaped by decades of lived experience. After conquering stages across Asia and Australia, this landmark tour arrived in Kuala Lumpur for its biggest Malaysia shows yet — and the response has been overwhelming, with two shows completely sold out. Kuala Lumpur has always held a special place in Kumar’s heart, and on this stage, his sharpest jokes land harder, the energy runs deeper, and the connection with the audience feels unmistakably like home. Known for his fearless wit, larger-than-life persona, and ability to speak truths others avoid, Kumar remains a singular voice in Asian entertainment — one who has consistently used humour to unite audiences across cultures, generations, and lived realities. A Celebration Beyond Age FIFTY50 is not about growing older — it’s about growing bolder. The show reflects on life, resilience, identity, success, failure, and survival with humour that cuts deep yet stays human. Expect moments of unexpected emotion alongside world-class storytelling, delivered by an icon performing at the absolute peak of his powers. “No filters. No sugarcoating. Just the hilarious truth,” shares Kumar. With two Kuala Lumpur shows sold out, anticipation continues to build, and fans are already asking the question — will there be a third show? While nothing is confirmed yet, demand has made one thing clear: this is not just a comedy show. It’s a cultural moment of monumental proportions. 🎟️ Tickets & updates: lolasia.bigtix.io

Events

Malaysia Strengthens Global Footprint At MIAPEX And AICOVE 2025

Kuala Lumpur, Malaysia’s ambition to become a key player in the global automotive supply chain gained momentum as MIAPEX 2025 and AICOVE 2025 concluded with record participation from international exhibitors and buyers. The events underscored Malaysia’s rising competitiveness in automotive exports and its expanding role in ASEAN’s economic landscape. Mr Tom Kek , Executive Director of AsiaAuto Venture Sdn Bhd , Mr Jet Ong , Chairperson of MIAPEX 2025 and AICOVE 2025 , Dato KK Wong , President of Seklta , YB Anthony Loke , Minister of Transport Malaysia , Dato Ng Koon Sin , President of Malaysia Trucking Federation , Mr Nazrul , CEO of AsiaAuto Venture Sdn Bhd , Mr Por , Executive Director of AsiaAuto Venture Sdn Bhd , Mr Matahari Lee , Executive Director , AsiaAuto Venture Sdn Bhd .  The double expo was successfully concluded after three dynamic days of exhibitions, business networking, and international collaboration from 24 to 26 October 2025 at the Selangor Mines International Exhibition & Convention Centre. Success for the Industry Now in its 5th edition, MIAPEX 2025 once again reaffirmed its position as one of the region’s most influential automotive and parts exhibitions. Running concurrently with AICOVE 2025, the event drew tremendous response from industry players, showcasing innovations across the entire automotive and commercial vehicle value chain. The expos featured over 350 booths representing exhibitors from Malaysia, Japan, China, India, Taiwan, Singapore, and Germany, highlighting products ranging from automotive components , trucks , car accessories to heavy vehicle parts, workshop tools, and advanced automotive and e-mobility technologies. Trade visitors and buyers attended from across the globe — including the Middle East, USA, South America, Europe, Asia and Australia — reinforcing Malaysia’s position as a fast-growing automotive hub in the ASEAN region. Supported by Key Industry Associations The strong participation of Malaysia’s leading automotive associations added significant value to the event. Among the supporting partners were: Malaysia Trucking Federation (MTF) Selangor and Kuala Lumpur Trucking Association ( Seklta ) The Selangor and Federal Territory Engineering and Motor Parts Traders Association (EMPTA) Federal Territory & Selangor Automobil Repairers’ Association (FTSARA) Federation of Automobile Workshop Owners’ Association of Malaysia (FAWOAM) Selangor and Federal Territory Tyre Dealers and Retreaders’ Association (STDRA) Malaysia Automotive Recyclers Association (MAARA) Malaysia Commercial Vehicle Traders Association (MCVTA) Malaysia Used Autoparts Traders’ & Recyclers’ Association (MUVATA) Persatuan Usahawan Automotif Prosper Malaysia The event was endorsed by MATRADE and supported by MyCEB Malaysia, reflecting strong government recognition of MIAPEX and AICOVE’s role in promoting Malaysia’s automotive trade and exports. Highlights and Key Takeaways Throughout the three-day event, participants experienced a range of activities including business networking sessions, product demonstrations, technical forums, and a special townhall dialogue with JPJ and APAD, which attracted strong interest from industry stakeholders seeking clarity on Malaysia’s latest transportation policies. Organizing Chairperson Mr. Jet Ong expressed his appreciation for the overwhelming support: “The success of MIAPEX and AICOVE 2025 reflects the unity and strength of Malaysia’s automotive industry. We are proud to have created a platform where ideas, trade, and innovation come together — driving our local champions toward global recognition.” Thousands of visitors filled the exhibition halls of MIECC throughout the three-day event, as MIAPEX and AICOVE 2025 showcased the best of Malaysia’s automotive and commercial vehicle industries — from cutting-edge innovations to global business networking opportunities. He added that the events’ objective — to open doors to untapped market segments and foster regional partnerships that redefine industry benchmarks — was fully achieved through strong local and international participation. Driving Forward As MIAPEX and AICOVE continue to grow, the organizing committee aims to further strengthen Malaysia’s role as an ASEAN automotive trade hub by expanding international collaborations and creating more impactful industry engagement opportunities in the years to come.

Events

Charity Dinner “Legends” Set To Rock Melaka – Sweet Charity & Kopratasa Unite

MELAKA, Melaka is set to experience a spectacular evening of music, nostalgia and compassion as Persatuan Karyawan Malaysia (KARYAWAN) presents the “Legends” Charity Dinner on Saturday, 1 November 2025, from 8.00 PM to 11.00 PM, at the Melaka International Convention Centre (MITC). This highly anticipated event will bring together some of Malaysia’s most celebrated music legends for an unforgettable night of live performances. Taking the stage are iconic names who have shaped Malaysia’s music history, including Sweet Charity, Kopratasa, Dato’ Khatijah Ibrahim, Ito Blues Gang, Datuk Andre Goh, Mariam Ahmad, and Helen Vellu. The Legends Charity Dinner is more than just a celebration of musical heritage — it’s an act of giving back to the artists who have dedicated their lives to entertaining generations of Malaysians. Proceeds from the event will go directly towards supporting veteran performers who are currently facing illness, financial hardship, or other life challenges. In a statement, Dato’ Khatijah Ibrahim, Chairperson of KARYAWAN, said the event aims to honour Malaysia’s music pioneers while continuing KARYAWAN’s long-standing mission of caring for the artistic community. “These contributions will ensure that KARYAWAN continues to play its vital role in supporting over 7,000 Malaysian artists, especially those who are struggling or in need of assistance. This night is not only a tribute to our legends but also a reminder that their legacy continues to inspire us all,” said Dato’ Khatijah. To make this noble cause a success, KARYAWAN is offering several table sponsorship packages, allowing individuals and corporations to take part in this charitable initiative: Diamond Sponsor – RM100,000 Platinum Sponsor – RM50,000 Gold Sponsor – RM10,000 Silver Sponsor – RM5,000 Standard Table – RM3,000 As an added benefit, Platinum and Diamond sponsors will receive exclusive exhibition space at the MITC lobby to showcase and promote their products and brands during the event. This provides an excellent opportunity for sponsors to gain visibility while aligning their names with a meaningful national cause. Guests can look forward to an evening filled with timeless melodies, heartfelt performances, and a strong spirit of community and gratitude. The atmosphere at MITC will be one of celebration, remembrance, and unity — as Malaysia pays homage to the golden voices that defined its cultural identity. For table bookings or sponsorship enquiries, interested parties may contact:📞 Dato’ Khatijah Ibrahim — 016-233 8888📞 Dato’ Freddie Fernandez — 012-207 1400📧 Email: [email protected] Join KARYAWAN and Malaysia’s beloved music legends for an extraordinary night that celebrates the past, honours the present, and supports the future of Malaysian arts. Let’s come together to uplift the very individuals whose talent and artistry have brought joy to millions.

Events

Level Up KL 2025 Cements Malaysia’s Status As Southeast Asia’s Creative Games Hub

KUALA LUMPUR, The Ministry of Digital successfully concluded LEVEL UP KL 2025, Southeast Asia’s premier digital games developers conference, held from 6–8 October at Connexion Conference & Event Centre (CCEC), Bangsar South. Minister of Digital, Gobind Singh Deo, on a walkabout at the Level Up KL 2025 exhibition, held from 6 to 8 October. Organised by Malaysia Digital Economy Corporation, an agency under the Ministry of Digital, LEVEL UP KL 2025 saw a record turnout of over 2,500 participants from more than 20 countries, including Indonesia, Thailand, Japan, the US, UK, and Brazil. The event brought together developers, publishers, investors, and tech leaders-reinforcing Malaysia’s rise as Southeast Asia’s digital games hub with growing global influence. MDEC CEO Anuar Fariz Fadzil (centre), celebrates the SEA Game Awards 2025 winners with regional game developers, showcasing Southeast Asia’s creative excellence at LEVEL UP KL 2025, held over three days from 6 to 8 October at the Connexion Conference & Event Centre, Bangsar South. Now in its 11th edition, LEVEL UP KL is a catalyst for Southeast Asia’s digital games industry. By showcasing Malaysia’s creativity and connecting regional talent to global markets, the event strengthens the nation’s position as a launchpad for innovation and international success. LEVEL UP KL 2025 also celebrated the global success of Malaysian studios, spotlighting their achievements on the international stage: Les’ Copaque Production, in collaboration with Streamline Studios, launched Upin & Ipin Universe and brought Malaysian heritage to global audiences through immersive digital experiences Passion Republic Games’ Gigabash, first showcased at LEVEL UP KL, gained international acclaim through its global release and Ultraman crossover. Metronomik Studio’s collaboration with Japan’s Shueisha Games for No Straight Roads 2, a follow-up to their acclaimed debut title, continues to showcase Malaysia’s creative excellence on the global stage. Magnus Games Studio, creators of Re:Legend, are also collaborating with Shueisha Games on a new original global IP titled Project Survival. These success stories reflect Malaysia’s creative edge, the synergy between local and international studios, and the growing global confidence in our homegrown talent, underscoring LEVEL UP KL’s role in propelling regional creativity onto the world stage. The three-day event featured a dynamic programme designed to foster industry growth and cross-border collaboration:   RM150 million in export opportunities. 70 global exhibitors showcased over 40 cutting-edge games from Southeast Asia’s top talent. Business Connection Programme: Facilitated over 350 targeted B2B meetings. SEA Game Awards: Celebrated excellence in game design, storytelling, and innovation. The Grand Jury Award winner for 2025 went to Troublemaker 2: Beyond Dream from Indonesia, by Gamecom Team. Pitch Day: Connected indie developers with global publishers and investors. As Malaysia prepares to conclude its ASEAN Chairmanship in 2025, LEVEL UP KL stands as a powerful emblem of the nation’s global digital ambition. By connecting Southeast Asia’s vibrant talent pool with international markets and celebrating regional creativity, the event reinforces Malaysia’s leadership in shaping the future of interactive entertainment.  Minister of Digital, Gobind Singh Deo, during the panel discussion at the Level Up KL 2025 event, held from 6 to 8 October. The success of LEVEL UP KL is a testament to Malaysia’s growing influence in the global digital games industry. It highlights Southeast Asia’s creative talent, connects regional developers to international markets, and reflects a thriving ecosystem where innovation thrives, creativity flourishes, and Malaysian talent leads with confidence on the world stage.  

Events

Malaysia Aims For RM230m Export Gains At China-Asean Trade Fair

KUALA LUMPUR, The Malaysia External Trade Development Corporation (Matrade) is targeting RM230 million in export sales at the 22nd China-Asean Expo (CAEXPO), which will be held from Sept 17 to 21, 2025, in Nanning, China. This year’s Malaysian delegation comprises more than 70 organisations, including three ministries, six government agencies and a wide mix of exhibitors from diverse sectors. Led by Matrade, the Malaysia Pavilion will showcase the nation’s broad supply capabilities. “Malaysia is well known for durian, white coffee and bird’s nest, which remain popular in the market. But our strength goes beyond that. This year, we are highlighting offerings ranging from education, healthcare, pharmaceuticals and cosmetics to construction materials, logistics solutions, technology and artificial intelligence,” said Matrade CEO Datuk Seri Mohd Mustafa Abdul Aziz in a statement. He added that the wide representation underscores Malaysia’s readiness to meet the evolving needs of Chinese and Asean markets while positioning the country as a trusted and competitive trading partner. To maximise Malaysia’s participation, Matrade has lined up high-impact promotional initiatives, including targeted business matching sessions, product showcases and networking programmes, all aimed at boosting brand visibility and accelerating export growth. As part of these efforts, Matrade — together with China Construction Bank and the CAEXPO Secretariat — will organise the 7th Malaysia-China B2B Business Matching Session 2025 on Sept 16 in Nanning. The physical event, its first, will feature over 130 pre-arranged meetings between Malaysian exporters and Chinese buyers to explore new trade opportunities and partnerships. Malaysian companies will also visit the China-Malaysia Qinzhou Industrial Park and the China-Asean Mercantile Exchange to gain first-hand insights into China’s business landscape and long-term collaboration prospects. The CAEXPO, one of the most prominent platforms linking Asean and China, is expected to generate substantial trade and investment opportunities, with Malaysia’s participation in its 22nd edition poised to strengthen economic ties further.

Events

ASEAN’s Premier Business Summit Returns To Kuala Lumpur With Global Leaders Set To Shape Regional Economic Future

The ASEAN Business and Investment Summit (ABIS) 2025, ASEAN’s most influential annual business forum will take place at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur on 25–26 October 2025. The two-day summit will bring together more than 1,500 participants, including ASEAN and global heads of government, CEOs, entrepreneurs, and thought leaders.   The ABIS 2025, hosted by ASEAN-BAC alongside the 47th ASEAN Summit, comes at a critical time for the region. As ASEAN faces rising challenges from economic fragmentation to geopolitical trade frictions, climate risks and digital disruption, the summit will focus on bold discussions. With the theme “Unifying Markets for Shared Prosperity,” it will highlight how private sector leadership and policy reform can strengthen ASEAN’s role as a resilient and competitive global player.     Leading regional and global corporations have also committed their support to the summit’s objectives, with Capital A Berhad, CIMB Group Holdings Berhad, Mastercard, Standard Chartered Bank Malaysia Berhad, TikTok Pte. Ltd., The Weststar Group and Yinson Holdings Berhad joining as Titanium Sponsors. Other sponsors include Genting Malaysia Berhad, Kuala Lumpur Kepong Berhad, Permodalan Nasional Berhad, Tenaga Nasional Berhad (TNB), UEM Group Berhad and UOB Malaysia. Adding prestige to the summit, the ASEAN Business Awards (ABA) held on the evening of 26 October, will honour top regional champions across 12 curated categories. The awards will celebrate exceptional enterprises and influential individuals who embody ASEAN’s forward- looking values and commitment to regional integration.     Tan Sri Nazir Razak, Chairman of ASEAN Business Advisory Council.   Tan Sri Nazir Razak, Chairman of ASEAN Business Advisory Council 2025 said “At a time when the world faces growing complexity and division, ASEAN has a unique opportunity to demonstrate how regional cooperation and business leadership can create shared prosperity for all. The ABIS 2025 will bring together the world’s most influential decision-makers to chart a course toward deeper integration, enhanced competitiveness, and inclusive growth that leaves no one behind. This two day event will also feature unique idea capsules featuring global thought leaders and fireside chats with key personalities.”       Those interested to attend, may register online here: https://registration.aseanbac.com.my/registration   Simultaneously, and for the first time in its 18-year history, the ABA will feature a streamlined format designed to reflect both traditional economic pillars and emerging areas of influence across the region. We will honour companies that have demonstrated excellence, driven innovation or made a significant impact in Tourism, Logistics, Digital Advancement, Financial Services, Sustainability, Manufacturing and FMCG, as well as a Startup.   There are also four individual awards to spotlight key figures shaping ASEAN’s identity in Entertainment and Sports, as a Key Opinion Leader (KOL), or as a Friend of ASEAN. These recognise cultural, social, and diplomatic contributions that strengthen regional integration and international profile.   “In addition, the ABA will celebrate the enterprises and individuals who truly embody ASEAN’s spirit of innovation and collaboration. This year’s refined approach with categories spanning from tourism and financial services to entertainment and key opinion leaders reflects our commitment to recognising not just business excellence, but the cultural and social contributions that strengthen ASEAN’s regional integration and global profile,” Tan Sri Nazir Razak continued.   The ABA 2025 Awards Gala will be the culmination of Malaysia’s chairmanship and a celebration featuring an international R&B and pop group, alongside other leading ASEAN entertainers.   Since 2007, the ABA has honoured over 350 exceptional ASEAN businesses. These award recipients serve as beacons of what’s possible when ASEAN unity meets entrepreneurial excellence, inspiring the next generation of regional champions who will drive our shared prosperity forward. Applications for the ASEAN Business Awards 2025 are now open. Entries can be submitted at: aba.aseanbac.com.my

Events

Malaysia Optimistic About Achieving All Goals At World Expo 2025 Osaka

OSAKA, Malaysia is optimistic about meeting all its objectives for the World Expo 2025 in Osaka, according to Nor Haslynda Wan Rahim, Deputy Pavilion Director of the Malaysia Secretariat. Since the expo opened on April 13, 2025, the Malaysia Pavilion has drawn over two million visitors and generated more than RM9.1 billion in potential investment, she said. “We’ve exceeded expectations, especially with the overwhelming response from Japanese visitors to our culinary offerings like roti canai and nasi lemak,” Nor Haslynda told Bernama during a visit arranged by the Japan External Trade Organisation (JETRO). A Japanese television survey even ranked the Malaysian Pavilion as offering the best culinary experience among international participants. The “Flying Roti Canai” became a major attraction, with Japanese visitors lining up for nearly two hours to witness the theatrical dough-spinning and enjoy the dish, sold at RM50 per serving. On average, 1,500 pieces were sold daily. On the investment front, she noted that the focus has been on facilitating business matchings between Malaysian SMEs and global investors across sectors including renewable energy, digital technology, biotechnology, real estate, infrastructure, and aged care. Addressing an ongoing design dispute involving claims that the pavilion’s design was used without proper credit or compensation, Nor Haslynda said discussions are still in progress. “We hope for an amicable resolution and that the matter won’t disrupt our daily operations ahead of the expo’s closing on October 13,” she said. The Malaysia Secretariat for World Expo 2025 Osaka, under the Ministry of Investment, Trade and Industry (MITI), remains committed to highlighting the nation’s cultural richness and economic strengths on the world stage.

Events

Malaysia To Host MIHAS 2025 In September, With French Buyers Joining

KUALA LUMPUR, Malaysia will host the 21st edition of the Malaysia International Halal Showcase (MIHAS 2025) from Sept 17 to 20 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. In a statement today, the Malaysia External Trade Development Corporation (MATRADE) announced that five French buyers from the food & beverage and fashion sectors will be participating through its International Sourcing Programme (INSP). “Their participation highlights the growing global recognition of halal certification as a symbol of quality, traceability, and ethical assurance for consumers of all backgrounds,” MATRADE said. Malaysia’s Ambassador to France, Eldeen Husaini Mohd Hashim, described MIHAS as more than just a trade exhibition, calling it a global platform for innovation, sustainability, and high-quality standards. “Halal is now seen internationally as a value-based certification system ensuring safety, cleanliness, and integrity—not only for Muslims but for all consumers. I’m pleased to see strong French participation as we continue to strengthen global halal partnerships,” he said. Sebastien Chan Yik Sing, Economic Counsellor at the Malaysian Embassy in Paris, said MIHAS acts as a strategic gateway to the wider ASEAN region, which has a market of over 680 million people. “French buyers can use MIHAS not only to find quality halal products but also to connect with ASEAN through Malaysia’s trusted and mature halal ecosystem,” he added. MATRADE noted that MIHAS 2024 attracted over 43,000 visitors and generated RM4.3 billion in sales. For 2025, the target is RM4.5 billion. Organised by MATRADE under the Ministry of Investment, Trade and Industry (MITI), MIHAS is one of the world’s largest halal trade events, bringing together participants from over 90 countries. Themed “Pinnacle of Halal Excellence,” the 2025 edition will also feature cutting-edge AI tools through the MADANI Digital Trade (MDT) platform to boost real-time product sourcing, matchmaking, and trade connectivity.

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