Lifestyle

Playtopia World Sdn Bhd has officially launched Malaysia’s first HarborLand indoor theme park at KLGCC Mall in Bukit Kiara, Kuala Lumpur, marking a new milestone in family entertainment in the country. The grand opening ceremony took place on Saturday, showcasing a sprawling 25,000-square-foot indoor playground with a 30-foot ceiling and 44 unique attractions designed for children of all ages. HarborLand, a popular indoor theme park brand originating from Thailand, brings a thoughtfully designed play environment aimed at promoting holistic child development. The Malaysian outlet features multiple themed zones catering to different age groups and interests. HarborTown is a role-play city designed for children aged five and above, encouraging imagination and social skills. Little Ville & Toyland offers premium toys and interactive learning activities for toddlers and preschoolers, blending play with early education. Mainplay & Kid’s Island is a large-scale adventure playground for children aged seven and older, encouraging physical activity and problem-solving skills. Additionally, an Arts & Craft corner provides a creative space for artistic expression, while a communal area, including a mini mart cafe, allows families to relax and socialize. “The vision to bring HarborLand to Malaysia began two years ago when we discovered HarborLand Thailand’s readiness to expand internationally,” said Jane Leong, CEO of HarborLand Malaysia, during the official launch. “We visited six outlets in just one day and were impressed by the meticulous design of each playground and the joy radiating from every child. It became clear that HarborLand is more than just a play area — it’s an environment intentionally created to support children’s physical, creative, and cognitive development.” Leong also emphasized that safety is a top priority for the Malaysian theme park. “HarborLand Malaysia has been designed to comply with EN-1176 international safety standards. All materials used are non-toxic, free from harmful metals, and built to last, ensuring a secure and safe environment for our young visitors,” she added. Sharing the origins of the brand, HarborLand Thailand CEO Prakarn Nokhong explained that the concept began from a personal need. “I struggled to find suitable places where my children could have fun safely. That challenge inspired HarborLand, which we started 10 years ago to provide children with a clean, safe, and hygienic environment to play and learn.” HarborLand Thailand now operates 28 indoor playground branches and one waterpark, with plans to expand to 36 playgrounds and five waterparks next year. “Our expansion reflects our commitment to creating spaces where children can grow, learn, and enjoy themselves safely,” Nokhong said. With the launch of HarborLand Malaysia, families in Kuala Lumpur now have access to a premium indoor play experience that combines fun, learning, and safety, setting a new benchmark for child-centric entertainment in the region.

Al Ghurair, one of the largest diversified family business groups in the Middle East and a major contributor to Dubai’s modern skyline, has launched a bold new super-prime residential development designed by world-renowned Japanese architect Kengo Kuma. Wedyan marks the debut of the Al Ghurair Collection, the new ultra-prime residential portfolio by Al Ghurair Development, the real estate arm of Al Ghurair. The portfolio is set to bring distinctive, design-led living to Dubai and create timeless landmarks for tomorrow. The launch of the Al Ghurair Collection represents a new chapter in Al Ghurair’s six-decade legacy, with Wedyan—a landmark waterfront residence along Dubai Canal—serving as the first project in a series of developments that will deliver on Al Ghurair Collection’s commitment to originality and craftsmanship, creating something never seen before in Dubai. Kengo Kuma, celebrated for cultural works such as the Japan National Stadium in Tokyo and the China Academy of Art’s Folk Art Museum, is recognised globally for an approach that harmonises architecture with nature. At Wedyan, which means valleys, he has applied this approach by shaping a façade inspired by the movement of water and sand. Its layered profile and textured exterior echo the rhythm of the desert and valleys, creating a building without precedent in the city. Soaring 46 storeys high, Wedyan comprises 149 residences with a mix of three-, four-, and five-bedroom layouts, two full-floor penthouses, and a three-storey sky villa. Some key features include integrated outdoor living spaces purposefully designed to be multifunctional for maximum comfort and liveability; an additional back-of-house kitchen with separate access alongside the main kitchen, perfect for hosting catered dinner parties; and specialised glazing that protects owners’ artworks from UV rays. A selection of residences also come with standalone Japanese teahouse-inspired pavilions, easily adapted to suit residents’ needs. They could make the perfect setting for morning meditations or serve as a one-of-a-kind recording studio. Kengo Kuma said: “Wedyan is a dialogue between Japanese aesthetics and the context of Dubai. Our design philosophy is to connect and create a conversation between architecture, nature, and people. In this project, our purpose is to bring softness to the design and to create quietness through shadows that cascade and reflect across the façade, terraces, and amenity spaces. Collaborating with Al Ghurair has been exciting. They understand the value of design, and we share a mutual respect that naturally led to a positive harmony in bringing Wedyan to life.” The launch of Wedyan comes as demand for ultra-luxury property in Dubai reaches unprecedented levels. In the first half of 2025, the city recorded AED 431 billion in transactions, a 25% increase year-on-year, with sales of homes above AED 10 million growing more than fourfold in recent years. This market evolution reflects the interest discerning families from around the world have in making Dubai their permanent home. Al Ghurair – an unrivalled legacy of shaping the cityscape of DubaiThe launch of the Al Ghurair Collection and Wedyan marks a new chapter for Al Ghurair Development, one of the largest and most influential family business groups in the UAE. The Al Ghurair family established the region’s first shopping mall and mixed-use concept in 1981, the first private insurance company in 1975, and the first private bank in 1967. The company has also been involved in major projects such as Dubai Metro and the façade glazing of Burj Khalifa. To date, Al Ghurair has built and managed more than 20,000 residential and commercial units in Dubai, alongside nearly 1,000 hotel rooms and serviced units. Sultan Al Ghurair, CEO of Al Ghurair Development, said: “The launch of the Al Ghurair Collection and Wedyan is a natural evolution of our 60-year commitment to the progress of the city. As Dubai has grown into one of the world’s most dynamic and successful destinations, and is increasingly drawing sophisticated residents from all over the world, the time felt right to introduce what we feel is the ultimate expression of exceptional living to be found here. We created Al Ghurair Collection to develop buildings that don’t exist elsewhere. Our search for an architect that shares our commitment to originality and obsession with detail led us to Kengo Kuma, a visionary with a truly unique design perspective.” John Iossifidis, Group CEO of Al Ghurair, said: “The launch of Al Ghurair Collection represents a defining milestone for Dubai’s real estate sector and reflects Al Ghurair’s future-focused strategic vision. We enter this space with the strength of a legacy built over six decades, anchored in trust, innovation, and an uncompromising commitment to quality and excellence. Al Ghurair Collection will bring a fresh perspective to the market, powered by the integrated capabilities of our diversified business. Our mission is clear: to create visionary projects, build with purpose, and deliver spaces that provide enduring value, financially, socially, and culturally, for generations to come.” Design and architecture shaped by natureAl Ghurair Collection worked with more than 30 specialists to consider every aspect of how to live well, among them lighting, kitchen, façade, and parking consultants. The landscaping is realised in collaboration with Gustafson Porter + Bowman, integrating greenery and water features into every level of the building. Deep-planted terraces and shaded promenades create gardens in the sky, enhancing privacy. The planting palette includes species selected for their resilience, aesthetics, and compatibility to Dubai’s climate, such as aloe vera, Bismarck palm, and trailing ice plants. At ground level, a landscaped promenade and shimmering water accents contribute to the beauty of Dubai Canal. A Vertical MasterplanFeaturing every possible convenience a resident might need to live well, Wedyan offers more than 65,000 sq ft of amenity space carefully distributed across distinct levels in the building. Just below ground level, The Oasis arrival experience is lined with greenery and water features that lead into a luxury car stacker which is humidity- and temperate-controlled. The Shore and The Valley on Levels 2 and 3 are dynamic spaces for active living and leisure time with family and friends, as well as for hosting and entertainment. The

Toyota Motor Thailand today unveiled the new Hilux, marking the next evolution of the brand’s long-standing global pick-up nameplate. Building upon its reputation for Quality, Durability, and Reliability (QDR), the new Hilux blends proven toughness with a bold, future-focused design language. Designed to meet the diverse needs of customers across Asia, the new Hilux represents a multi-pathway approach to mobility, offering both internal combustion engine (ICE) and battery electric vehicle (BEV) variants to suit different market environments and customer lifestyles. Toyota plans to introduce the new Hilux in selected markets from FY2026 onward. A Lifetime Partner, Trusted Around the WorldSince its global debut in 1968, the Hilux has earned the trust of customers in over 195 countries as a symbol of reliability and endurance. With this latest evolution, Toyota aims to extend Hilux’s role beyond utility, positioning it as a “Partner For Life” for customers seeking a vehicle that supports work, family, and leisure alike. The new Hilux has been developed to deliver exceptional all-round usability: highly durable for heavy-duty tasks, yet comfortable for urban driving, and capable for light adventure. This flexibility reinforces Toyota’s commitment to offer “Mobility for All,” while deepening lifelong relationships with customers through its dependability. From farmers transporting produce to families heading out on long trips and workers building the cities around us, Hilux has always evolved alongside the people who drive it. “Hilux has always been made by the people, for the people,” said Simon Humphries, Chief Branding Officer and Head of Design for Toyota Motor Corporation. “It’s a vehicle shaped by real voices, cultures, and communities—and one that truly represents Toyota’s belief in Mobility for All.” Built in Thailand, Inspired by the WorldThe IMV project, launched in 2004 under the leadership of Chairman Akio Toyoda, symbolizes Toyota’s mission to bring mobility solutions to diverse regions through localized development. Thailand, the birthplace of IMV, remains at the heart of that journey. “The IMV story proves that global success is rooted in local strength,” said Anyarat Sutthibenjakul, Regional Chief Engineer, Toyota Motor Asia. “This new Hilux represents years of listening, learning, and developing vehicles that truly serve real-world needs.” The new Hilux was developed through a close partnership between engineering teams in Thailand and Australia, reflecting a shared commitment to create vehicles that combine deep regional insight with advanced design capability. “We set out to reimagine a vehicle that our customers can be proud of,” said Nicolas Hogios, Regional Design Chief, Toyota Australia. “It’s tougher, smarter, and more expressive—ready to meet the future without compromising its legendary DNA.” Reliability, Adaptability, and Readiness for the FutureThe 9th-generation Hilux has been engineered to thrive in any environment—from rugged mountain tracks to modern city streets—thanks to enhanced body rigidity, refined suspension tuning, and the adoption of Electric Power Steering (EPS) for confident and comfortable driving. Reflecting Toyota’s multi-pathway approach toward carbon neutrality, the new Hilux introduces both Battery Electric Vehicle (BEV) and Internal Combustion Engine (ICE) variants. Each is optimized for local market conditions, ensuring that no customer or region is left behind. The BEV variant delivers instant torque and quiet performance while maintaining the core capabilities of a body-on-frame pick-up—off-road articulation, towing, and payload capacity—supporting real-world usability for both professional and lifestyle customers. Smart, Safe, and ConnectedInside, the Hilux integrates Toyota’s most advanced safety and connectivity systems: Toyota Safety Sense 3 (TSS 3) with enhanced pre-collision and lane-keeping functions Panoramic View Monitor (PVM) and Multi-Terrain Monitor (MTM) for superior visibility and control in all environments Next-generation infotainment with smartphone integration and connected services that enhance the ownership experience throughout the vehicle’s lifecycle Together, these advancements ensure that Hilux continues to be a partner for life—stronger, smarter, and more sustainable than ever before. A Flagbearer for Toyota’s Reputation in AsiaThe Hilux continues to serve as one of Toyota’s most important models in Asia—a symbol of trust, toughness, and long-term value. Beyond its engineering achievements, the new Hilux symbolizes Toyota’s ongoing friendship with Thailand. From rugged construction sites to family road trips, from the Australian outback to Southeast Asia’s city streets, the Hilux continues to symbolize reliability and adaptability. As competition in the pick-up segment intensifies, the launch of the new Hilux not only celebrates a new generation of vehicles but also Toyota’s commitment to nurturing talent, strengthening local collaboration, and building a more inclusive, carbon-neutral future.

A vibrant new chapter in Bangkok’s cultural and social landscape is set to unfold next month with the opening of The Consul, an exclusive lifestyle destination and members’ club that promises to redefine the art of connection and exchange. Occupying the entire top two floors of the striking new JLK Tower in the lively Sukhumvit district, this highly anticipated venue is poised to become a modern gateway for culture, conversation, and creativity in Asia, with ambitious plans to expand to other cities in the region and beyond. Inspired by Bangkok’s long history as a crossroads of trade and ideas, The Consul is a place where cultures meet and meaningful conversations spark. Rejecting the trappings of status and exclusivity, the club is instead built on the idea of depth—of experience, of engagement, and of the connections its members cultivate. Every detail, from its striking design to its standout bars, restaurants, and cutting-edge interiors, has been thoughtfully crafted to create lasting impressions. At the heart of The Consul is a collection of exceptional social spaces with stunning city views designed to delight and inspire, headlined by a bar from the team behind Alice, one of Seoul’s most celebrated cocktail destinations and a fixture on Asia’s 50 Best Bars list, and a stylish contemporary Chinese restaurant presenting a modern interpretation of Sichuan and Cantonese cuisine led by Chef Benson Feng. Embodying The Consul’s philosophy of unity and creative exchange, Bar Won occupies a crowning position overlooking the main dining room and is reached via a grand staircase to the upper floor. Its name carries layered meanings across cultures—from “one” and “origin” to the circle symbolizing harmony, connection, and flow. Reflecting these ideas, its 12 seasonally rotating signature cocktails reinterpret global art through Thai ingredients, while the 25 refined classics showcase balance, precision, and craft. The expansive main dining room is designed to be elegant and atmospheric, transforming progressively throughout the evening into a vibrant supper club experience, where nightly live performers and entertainers engage with guests and energize every corner of the venue. For those seeking privacy and intimacy, the restaurant also features exclusive private dining rooms reserved for members and special occasions, each offering personalized service and special menus tailored to guests’ preferences. In a world first, The Consul will also host Yang Club—a new concept from Team Wang Design with creative direction from Hong Kong-born global star Jackson Wang. Yang Club embodies their unique vision of music, lifestyle, and culture, and is offered exclusively to members of The Consul. The restaurant and Bar Won will be open to the public, but Yang Club, the private rooms, cigar lounges, and a stylish investors’ lounge will be for members only. Anticipation for The Consul is already high, with early-bird memberships sold out. Limited memberships will be made available when the club officially opens, offering a rare opportunity to enjoy privileged access to this groundbreaking cultural hub. More details will be unveiled as the opening date approaches, but one thing is certain: The Consul will be much more than a social club—it will become the new epicenter of creativity, culture, and connection in Bangkok.

SHANGHAI, Integrated durian producer DSR Taiko Bhd (KL:DSR) is strengthening its push into the Chinese market, setting an ambitious sales target of RM100 million within the next two years by expanding exports of its Musang King-based products. Chief executive officer Datuk Ng Lian Poh said the company, which recorded RM6 million in sales from China last year, aims to capitalise on strong demand through its participation in the Malaysia International Halal Showcase (MIHAS)@Shanghai, held alongside the China International Import Expo (CIIE). “Chinese consumers love Musang King—it practically sells itself. However, most prefer ready-to-eat processed products over fresh durians because they are more convenient and have a milder aroma,” Ng told Bernama on Wednesday. DSR Taiko, which manages over 50 hectares of Musang King orchards, is now shifting its focus toward value-added durian products such as beverages, snacks and desserts. Popular exports include durian ice cream, coffee, teh tarik, and the company’s latest innovation — individually packed durian pizzas. To strengthen distribution, DSR has appointed agents in Guangxi, Shanghai, Hangzhou, and Fujian (Xiamen), with Nanning serving as its central hub. The company currently operates six physical outlets across China, including kiosks and Malaysia Iconic Stations — one at Nanning’s railway station and three in Hangzhou — with another opening in Shanghai next month. A Durian Fest scheduled for Nov 21 in Nanning will serve as a key promotional platform to boost brand presence and sales. “After years of product development in Malaysia, we’re now fully export-ready,” Ng said. “Our goal is to derive 70% of total revenue from overseas markets, focusing mainly on premium processed durian products.” He added that demand in China continues to outpace supply, prompting the company to seek mature orchards aged 15 years and above to expand production capacity. Beyond China, DSR Taiko has also established a presence in Taiwan, Hong Kong, Macau, Singapore, Canada, and Australia. However, Ng emphasised that China remains the company’s top priority, citing its vast consumer base and strong appetite for Malaysian durian products.

MELAKA, Modern Nusantara cuisine brand Bumbu Babah is expanding its presence in Malaysia’s food franchise market with the launch of its 33rd outlet along Jalan Hang Tuah, marking Melaka as its latest growth destination. The first outlet in Melaka, which began operations three months ago, was established through a strategic partnership between Analynsda Holdings Sdn Bhd and Babah Ventures Sdn Bhd, the main operator of the Bumbu Babah franchise nationwide. Celebrity entrepreneur and co-founder Ajak Shiro said Melaka was chosen not only to grow the brand’s footprint and investment but also to showcase Nusantara’s culinary heritage as a fresh attraction for food tourism in the historic state. “Melaka holds a special place in my heart — it’s full of memories for me. When I started my business, I knew this would be one of the states where we’d open an outlet because of its strong tourism potential.Opening here isn’t just about expanding our brand, but about reviving and celebrating the region’s rich culinary traditions, making it a new stop for both local and international visitors to experience authentic Nusantara flavours,” he said after the launch, officiated by Melaka State Assembly Speaker Datuk Ibrahim Durum. Ajak added that the Melaka franchise also creates employment opportunities for locals and supports the state’s efforts to strengthen gastronomy-based tourism. “We’re planning another outlet soon, possibly near the beach. This expansion is not just about business growth, but also about boosting local employment and contributing to Melaka’s economy.So far, this branch is expected to welcome over 15,000 visitors within its first month,” he said. Currently, Bumbu Babah operates 34 outlets nationwide, with all dishes prepared at a JAKIM-certified halal central kitchen to ensure high standards of quality and hygiene. The company aims to reach 42 outlets nationwide by year-end, including in the East Coast, Sabah, and Sarawak. “This expansion strengthens Bumbu Babah’s position as one of Malaysia’s leading modern Nusantara restaurant franchises,” Ajak added.

SINGAPORE, Mediacorp on Thursday (Oct 16) announced a strategic partnership with Taiwanese talent management agency Chelsea Entertainment Ltd, one of Taiwan’s leading management companies representing prominent names such as Golden Horse Award winner Liu Kuan Ting and actress-host Annie Chen. From left: Richie Koh and Tyler Ten have new deals with Taiwanese talent management agency Chelsea Entertainment. The collaboration will see both companies working together on talent management, content development, and cross-border projects across the region. Mediacorp said the partnership leverages Chelsea Entertainment’s regional expertise and network to explore new opportunities for co-productions, marketing, and commercial ventures. Richie Koh, 32, and Tyler Ten, 29, are among the Mediacorp talents involved in the collaboration. Koh, best known for his breakout role in the 2022 drama Your World In Mine and his recent Golden Horse Awards nomination for A Good Child, and Ten, who won Best Rising Star and Most Popular Rising Star at the 2025 Star Awards, will participate in joint projects facilitated through the partnership. Commenting on the partnership, Koh said: “We had great conversations with Chelsea Entertainment, and I’m delighted to be working with such an experienced management company.” Ten added: “It’s an honour to be part of the Chelsea Entertainment family. I look forward to collaborating on exciting projects and learning from their experience in the industry.” The deal marks a significant step in strengthening Mediacorp’s regional collaborations and content initiatives, highlighting the company’s focus on strategic alliances with established international partners.

KUALA LUMPUR, French luxury group Kering SA, the parent company of Gucci, reported third-quarter sales that fell less than expected, offering a glimmer of optimism as newly appointed chief executive officer Luca de Meo begins his turnaround efforts. The group’s revenue declined 5% on a comparable basis, outperforming analysts’ forecasts of an 8.7% drop, Kering said on Wednesday. Its flagship label Gucci recorded a 14% decline in sales — still a contraction, but narrower than market projections — while Yves Saint Laurent and Bottega Veneta both delivered stronger-than-expected results. A Gucci store on Via Monte Napoleone, in Milan. Gucci owner Kering SA reported better-than-expected sales. Despite Gucci’s continued struggle amid the broader luxury slowdown, investor sentiment toward Kering has improved, with shares rising nearly 30% this year. Confidence in De Meo’s leadership has been bolstered by his swift strategic moves, including the recent €4 billion (RM19.63 billion) divestment of Kering’s beauty business to reduce debt and refocus resources on its core fashion brands. “Kering’s performance remains well below market levels, but we are working relentlessly to drive a turnaround,” De Meo said in a statement. Gucci — which contributes roughly half of Kering’s total profit — has been battling sluggish demand and creative challenges, leading to two designer changes in less than two years. However, there are signs of stabilisation, particularly in North America, where retail revenue returned to growth during the quarter. Chief financial officer Armelle Poulou noted that sales in the region encompassing China, while still negative, showed improvement as Gucci’s new collections, such as the mini GG bag and the compact Giglio model, gained traction among consumers. With De Meo now at the helm, investors and analysts will be watching closely for how Kering balances innovation, brand revitalisation, and operational discipline to restore Gucci’s leading position in the global luxury market.

CYBERJAYA, A story brewed in the lecture halls of Multimedia University (MMU) has now taken flight. Gisnervern Arikrishnan, MMU alumnus and creator of the viral “10,000 Cans to Sell” challenge, has officially launched the World’s First Halal Sterilised Masala Tea in a Can — a product redefining Malaysia’s beverage innovation and uniting Malaysians through culture, health, and entrepreneurship. The grand launch, titled “An Alumni’s Dream,” was held at MMU’s Entrepreneur Development Centre (EDC), drawing hundreds of guests, influencers, and business leaders. The event marked a turning point for Malaysia’s F&B industry — where heritage meets innovation and tradition is reborn through technology. “We are proud to witness our alumni breaking barriers and setting new global standards,” said Prof. Mazliham Mohd Su’ud, President of Multimedia University. “MMU will always continue to support and nurture entrepreneurship that begins from within our campus walls. What began as a small campus kiosk has now become a brand ready to travel the world. After two years of research and development, Gisnervern’s company, Leafhaus, is now in talks with AirAsia for a potential collaboration to bring Malaysian flavours to international skies. Inspired by Tan Sri Tony Fernandes’ RM1 dream, Gisnervern shared, “Tan Sri proved that a Malaysian dream can fly. I wanted to show that a Malaysian taste can travel just as far.” The collaboration aims to feature Leafhaus Masala Tea and Turmeric Milk on select AirAsia flights and Santan outlets, symbolising freedom, accessibility, and innovation — the same values that built AirAsia into a global powerhouse. The Alumnus also added to his interest to join AirAsia, and is looking forward to doing it right. The journey didn’t stop with tea. Motivated by Datuk Rosyam Nor’s drive, discipline, and fearless entrepreneurship, Gisnervern developed Turmeric Milk in a Can, another world-first innovation designed to promote wellness through Malaysia’s age-old remedies. “Datuk Rosyam told the benefits of Turmeric Milk in one of his podcasts with Wonda. This isn’t just a drink — it’s a movement towards natural healing through modern packaging.” To bring these flavours closer to the people, Leafhaus is now exploring a strategic collaboration with BananaBro, Malaysia’s fastest-growing banana leaf restaurant chain. Together, the brands aim to make authentic, halal-certified heritage drinks available at every BananaBro outlet nationwide, pairing Malaysia’s beloved comfort food with Malaysia’s proudest new beverage innovation. “BananaBro represents the evolution of Malaysian dining — youthful, modern, and rooted in culture,” said Gisnervern. “It’s the perfect platform for Leafhaus to connect with every Malaysian, every table, every meal.” Launched in conjunction with Deepavali, this milestone represents not just business success but personal transformation. Once weighing 138 kg, Gisnervern turned health struggles into strength — crafting a product low in sugar, rich in antioxidants, and built around the principle that “health is the true wealth.” “My mission now is clear — to sell 10,000 cartons by year-end, not just for profit, but to inspire every young Malaysian to dream big, start small, and stay clean in business.”

Xiaohongshu Technology Co is set to triple its profit to US$3 billion (RM12.6 billion) this year, driven by stronger commercialisation efforts as it edges closer to a potential public listing. According to people familiar with the matter, the Shanghai-based social media firm recently shared its full-year forecast with investors. The profit projection puts Xiaohongshu ahead of US-based rivals in the visual social platform space, surpassing Pinterest’s expected 2024 earnings by about 50% and far outpacing Snap Inc, which has yet to turn a profit. Best known for its lifestyle-focused app—called “RedNote” outside China—Xiaohongshu has amassed 300 million monthly active users who rely on it for news, product reviews, and lifestyle inspiration. Its growing popularity has lifted the company’s valuation to about US$31 billion, according to Bloomberg News. The platform has also gained traction in the United States, positioning itself as an alternative to TikTok amid regulatory challenges faced by ByteDance’s flagship app. Often dubbed “China’s Instagram,” Xiaohongshu is expanding beyond ads into e-commerce, leveraging partnerships with Alibaba Group Holding Ltd and JD.com Inc. Founded in 2013 by Charlwin Mao Wenchao and Miranda Qu Fang as a shopping guide for Chinese tourists, Xiaohongshu has since become a go-to hub for travel tips, product recommendations, and lifestyle content—gradually overtaking older platforms such as Baidu. While profitability had long been a concern for investors, the company has accelerated growth by rolling out livestreaming and short-video commerce features similar to TikTok. It doubled its profits to more than US$1 billion in 2024, Bloomberg reported. Despite its rapid rise, Xiaohongshu remains privately held. Backed by major investors including HSG (formerly Sequoia Capital China) and Alibaba, the company shares financial updates with stakeholders but is not required to disclose audited results.