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IU’s Beauty Hack for a Whiter Smile SINGAPORE – Media OutReach Newswire – 15 August 2025 – Colgate-Palmolive has launched a new campaign for Colgate Optic White Purple, starring global K-Pop idol and beauty icon, IU. This marks the first time a Korean celebrity has been engaged for a Colgate campaign of this scale, strategically associating oral care within the thriving K-beauty landscape across 18 markets in the Asia Pacific region. “We are thrilled to collaborate with IU, the Queen of K-pop, a partnership poised to make a significant impact with beauty enthusiasts across Asia and globally,” said Samir Singh, EVP Marketing, Colgate-Palmolive, Asia Pacific. “As leaders in the Oral Care category, we are using the success of Optic White Purple to position toothpaste and oral care serums as beauty essentials. IU embodies the essence of K-beauty, a cultural force defining new trends in beauty across the world, now reveals the secret behind her smile – Colgate Optic White Purple. We will showcase the science of colour correction and use Omni-demand generation to drive engagement and purchase across every consumer touchpoint”. Launched in August, the high-decibel campaign will span TV, digital, social media, retail, and Out-of-Home (OOH) channels, reaching consumers in Australia, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Macau. Speaking of the partnership, IU, the multifaceted musician and actress who debuted in 2008 has cultivated a loyal global fanbase known as UAENAs shared, “I’m truly delighted to collaborate with Colgate – it’s a brand I genuinely love.” The campaign was created by WPP CP, led by Ogilvy teams in Singapore, Hong Kong & Korea, WPP Media & Social@Ogilvy Australia. The core objective is to continue building momentum for Colgate Optic White Purple, following the successful launch of Purple toothpaste and Serum innovations. This collaboration stays true to Colgate and IU’s authentic charm and personality, as it has been designed as a gift to her dedicated fanbase speaking directly to them. It features special product packs, exclusive collectibles, and behind-the-scenes content, all while reinforcing the message that “Purple is a must-have beauty hack for a whiter smile.” “K-beauty is renowned for its viral beauty hacks, yet teeth have largely been left out of this dialogue – until now,” said Daniel Cullen, APAC Executive Director, WPP CP. “Our strategy was to create intrigue and firmly establish Colgate Optic White as an indispensable part of the beauty regimen. By re-introducing it as IU’s personal beauty hack, not for her skin, but for her teeth, we’re tapping into a powerful cultural phenomenon and a highly engaged audience.” Watch the full campaign film and discover IU’s beauty hack for a whiter smile here. Catch the teaser on Instagram and TikTok and don’t miss the GWP reveal and unboxing video on Instagram and TikTok. Campaign Credits: Colgate Palmolive: Samir Singh, EVP Marketing, Asia Pacific Akash Parekh, Sr. Director Marketing APAC Supriya Chavan, Marketing Director APAC Tracy Lui, Marketing Manager APAC Kenny Choo, Head Content Lab, APAC Jacinta Francis, Content Production Manager , APAC Katelyn Chen, Senior Digital Art Director, APAC Audrey Lee, Shopper Design Manager , APAC WPP CP / Ogilvy / Hogarth/ Production team: Sarah-Leith Izzard, Regional Executive Creative Director, Ogilvy APAC Ken Kaneko, Senior Art Director APAC, WPP CP Ali Silao, Head of Art & Creative Director, Ogilvy APAC Ida Siow, Senior Strategy Partner, Ogilvy Asia Ines Rubio, Associate Strategy Director, WPP CP Daniel Cullen, Executive Director APAC, WPP CP Kunal Rasania, Business Director, APAC, WPP CP James Baldwin, Head of Influence, Ogilvy Singapore Ada Tong, Account Director, PR & Social, Ogilvy Singapore Siyoung Sung, Business Director, Ogilvy Korea Sohee Choi, Account Supervisor, Ogilvy Korea Ben Hickey, Head of Consumer Health, Ogilvy PR ANZ Brenda Ho, Director, Social and Influence Strategy, Ogilvy PR ANZ Andrea Rutgers, Senior Social Specialist, Ogilvy PR ANZ Emily Bowen, Social Specialist, Ogilvy PR ANZ Claudia Connolly, Coordinator, Ogilvy PR ANZ Fabian Sommer, Head of Moving Image, Hogarth Singapore Renee Lim, Integrated Producer, Hogarth Kuala Lumpur James Wong, Regional Strategy & Planning Partner, WPP Media Singapore Benjamin Lee, Senior Regional Manager, Strategy & Planning, WPP Media Singapore Livana Weng, Regional Digital Director, WPP Media Singapore Production Alvaro Colom – Film Director Go Wontae – Photographer Great Guns – Production House Lucien Tyssendier – Executive Producer, Great Guns Hashtag: #ColgatePalmolive #IUxColgatePurple The issuer is solely responsible for the content of this announcement. About WPP CP WPP CP is a bespoke WPP agency team dedicated to Colgate-Palmolive, bringing together the best talent and capabilities from across WPP’s agencies to deliver integrated, effective, and innovative marketing solutions. About Colgate-Palmolive Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under internationally recognized brand names.

AI-based offering will help make alert overload a thing of the past for SecOps teams HONG KONG SAR – Media OutReach Newswire – 15 August 2025 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced new agentic AI technology designed to solve the traditional pain points associated with Security Information and Event Management (SIEM). When combined with Trend’s digital twin capabilities it will help to transform security operations by proactively mitigating security risks. To learn more about Trend Micro’s Agentic SIEM technology, please visit: https://www.trendmicro.com/en_us/business/products/security-operations.html Dave Gruber, Principal Cybersecurity Analyst at ESG: “As the cybersecurity stack increasingly becomes AI driven, the security data layer must evolve to support data-hungry agentic capabilities, including infusing agentic AI into core SIEM functions. Trend Vision One Agentic SIEM enters the SIEM market at a pivotal time, leveraging Agentic AI from the ground up to drive speed, performance, and a new level of risk-driven, contextual insights to rapidly mitigate cyber threat activity.” SIEM technology has been around for decades, but users face longstanding issues including cost, complexity, alert overload, and passive data lakes. In addition, traditional SIEMs rely on manual configuration and static parsers, which can’t keep up with the pace or variety of modern data sources. Trend’s Agentic SIEM was built from the ground up to address these challenges, leveraging the next generation of AI technology to proactively think, learn, and act. Acting independently, it cuts through alert noise, reducing workloads for overburdened security teams. What used to take weeks of setup is now automated by Agentic AI — it learns, maps, and optimizes data as it goes. Customers using Trend’s agentic SIEM will improve their security and efficiency with: 900+ data sources supported since launch on August 1 to improve visibility, context and threat detection Three-day onboarding for new log types—with reduction to three hours by 2026—to reduce the risk of the unknown in enterprise environments Trend’s proven XDR capabilities, with six native security sensors across endpoint, cloud, email, networks, servers, and identity. Agentic SIEM brings in third-party telemetry to provide a full view of the environment. Up to seven years of archival data retention and two years of analytic retention for enhanced detection, threat hunting, and compliance support. Rachel Jin, Chief Enterprise Platform Officer at Trend: “Agentic SIEM is a major stepping stone to our long-term vision for full, AI-driven SecOps. It’s a future in which security teams will have more time to work on strategic tasks, safe in the knowledge that our agentic AI has their backs. With this launch, Trend is once again laying down a marker for cybersecurity innovation and global market leadership.” Agentic SIEM has the potential to supercharge SIEM across a variety of use cases: Threat Detection and Response: Replaces manual log and alert monitoring with autonomous data analysis, anomaly detection and response—reducing time to detect and mitigate threats. Compliance Support: Combines extended data retention with the ability to search archival logs—meeting audit and regulatory requirements with ease. Incident Investigation: Replaces manual, time-consuming and error-prone investigations with automated data correlation from multiple sources, to accelerate the process and enhance accuracy. The potential to combine Agentic SIEM with Trend’s latest digital twin technology is a revolutionary opportunity for customers. Doing so enables proactive mitigation of security risks impacting these virtual models—surfacing intelligence to enhance resilience, compliance, and competitive advantages. This presents major opportunities in highly sensitive use cases including healthcare, supply chain security, predictive maintenance, and smart building management. Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity #AgenticSIEM #SIEM #AISecurity #Nvidia https://www.trendmicro.comhttps://www.linkedin.com/in/trend-micro-hong-kong-96353768/https://twitter.com/trendmicroameahttps://www.facebook.com/tmhk1989/ The issuer is solely responsible for the content of this announcement. About Trend Micro Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s AI-powered cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, Trend’s platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 70 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com

A Simple Insurance Quote Turns Into a RM180,000 Electric Car Prize. KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 15 August 2025 – BJAK has concluded its 8.8 Mega Giveaway, awarding prizes worth over RM500,000 to lucky participants nationwide, including the grand prize of a BYD Seal electric car worth over RM180,000. Halimie bin Abdul, 20, celebrates after being named the grand prize winner of BJAK’s 8.8 Mega Giveaway, taking home a BYD Seal electric car worth over RM180,000. The nationwide campaign, held from 15 July to 8 August 2025, was part of BJAK’s ongoing efforts to engage with customers and offer value through its services. Participants qualified for the lucky draw by requesting a free motor insurance quote on BJAK.com, ensuring an easy and accessible entry process. In total, the campaign attracted over 120,000 entries nationwide, with 2,500 winners receiving FREE BJAK VIP Services – including free unlimited towing and free extended services – while 50 winners took home lucky draw prizes such as TVs, PS5 consoles, gadgets & appliances, lifestyle items, and more. The giveaway culminated in a livestream announcement hosted by well-known personalities Ceddy Ang, Scha Alyahya and Awal Ashaari. The online event drew viewers nationwide, with winners announced live as part of the celebration. The highlight of the giveaway was the grand prize, won by 20-year-old Halimie bin Abdul from Rawang, who is still completing his driving lessons. “I’m in the midst of completing my driving lessons and never imagined I would own a car so soon,” said Halimie, recalling the moment he learned he was the grand prize winner. “When I heard my name, I froze in disbelief. It was an overwhelming moment of joy that brought me to tears.” The campaign drew over a million entries, yet it was Halimie’s story that resonated most. The BYD Seal, worth over RM180,000, will be his first car. For now, it will remain parked until he obtains his licence, although he already knows his first drive will be shared with his parents. BJAK’s 8.8 Mega Giveaway underlines the company’s commitment to rewarding its customers while promoting safe driving. The overwhelming response of the campaign reflects the trust Malaysians place in BJAK’s insurance comparison platform and services. For more information on BJAK and its insurance quotes, please visit https://www.bjak.com. Hashtag: #BJAK The issuer is solely responsible for the content of this announcement. About BJAK.com BJAK is Malaysia’s #1 insurance comparison and renewal platform, helping millions of drivers secure the best coverage in minutes. Partnering with leading insurers, BJAK offers transparent pricing, flexible payments, and exclusive perks like VIP roadside assistance and unlimited towing – delivering convenience, value, and peace of mind to every driver.