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Experts

Unlocking Business Success By Levelling Up Data Literacy

Informed decision-making is at the core of successful business strategies, and enabling a data-literate workforce has gained increased visibility. Indeed, with the Malaysia Digital Economy Corporation (MDEC) forecasting that the big data analytics market is set to US$1.9 billion by next year, the need for people who know how to use data to gather insights is fundamental to success. The explosive expansion of big data and analytics places a significant responsibility on organisations to empower their workforce with the ability to navigate and leverage information effectively. The rise of artificial intelligence (AI) underscores the critical role of data in a flourishing business. After all, AI’s effectiveness hinges on the quality of the data it accesses. Therefore, data literacy is essential for any company aspiring to succeed across all areas of digital transformation. Although chief data officers (CDOs) and chief data analytics officers (CDAOs) are at the forefront of championing initiatives to enhance data literacy across teams, challenges remain. In the contemporary landscape, every organisation fundamentally operates based on data. Simply put, there is no escaping the heightened importance of investing in tools and methodologies that foster data literacy. These hurdles will become more acute as data volumes grow, making data-literate individuals critical to enhanced innovation, problem-solving, and overall operational efficiency. But how can businesses empower employees to comprehend, analyse, and leverage data effectively? Developing and implementing a data literacy strategy centre on three key business objectives: fostering relevant decision-making skills, establishing a training program focused on learning and development, and adopting a cognitive model. At its essence, enhanced data literacy plays a pivotal role in refining decision-making processes, underscoring its significance in shaping outcomes and guiding investments. Leaders must grasp the diverse interpretations of data literacy within their organisations to drive this initiative effectively. Moreover, acknowledging varied learning styles is hugely important, as not all individuals benefit equally from uniform training programs. By embracing these principles, organisations can guarantee the efficacy of their data-driven literacy approach. This holistic strategy ensures that decision-makers are equipped with the necessary skills, training programs are tailored to diverse needs, and a cognitive model is in place, thereby fortifying the overall success of the organisation’s data literacy endeavours. Businesses today need help making informed decisions due to the increasing data. While allocating more resources to improve information management is helpful, more is required. Organisations must also find ways to transform raw data into practical insights, which requires more than just financial investment. Building a successful business requires empowering people at all levels to make sound decisions based on data. This means giving them the skills and resources to interpret data, identify critical insights, and ask the right questions. It is not enough for just senior leaders to understand data; everyone in the organisation, from top to bottom, must be able to use data effectively. To get started on data literacy requires, firstly, a deep understanding of what it means to establish a common language for learning. Building a model that considers an individual’s skills and knowledge is essential for organisations to improve their data literacy. This model should be based on the idea of the “Circle of Competence,” which was developed by Warren Buffett. This concept suggests that people are most effective when they make decisions in areas where they have expertise. Organisations can improve their overall effectiveness by placing data experts in roles that match their skills. It is important to note that subjective skills assessments should be supported by evidence of real-world competence. Upon evaluating a challenge within the context of this circle of competence, organisations gain guidance on prioritising and investing in appropriate actions. The decision-making process involves deciding whether to abstain from engaging with unfamiliar tasks, expand expertise and competence by learning about them, or outsource the challenge by collaborating with individuals possessing the necessary knowledge within their circle of competence. Employees who can understand and use data effectively can significantly impact their roles, which helps the business be more successful. However, creating a program to teach data literacy skills has benefits beyond just the company’s bottom line. It can also make employees more loyal and develop a workforce that is better educated. By investing in professional development in this way, companies empower their employees and create a work environment where people feel valued and supported in their growth. This benefits both the employees and the business.

Investment & Market Trends

Radium Development Declares RM1.00 Single-Tier Dividend To Shareholders

KUALA LUMPUR: Radium Development Bhd (RDB) (Radium) has declared the first single-tier interim dividend of 1.00 sen per share to its shareholders following a year of positive earnings growth and strategic accomplishments. The property developer, in a statement, said the dividend was for the financial year ending December 31, 2024 (FY24), reflecting the company’s robust revenue growth and unwavering commitment to delivering value to its shareholders. Radium reported an unaudited profit before tax (PBT) of RM19.80 million for FY23, showcasing the company’s ability to generate substantial earnings amidst a competitive market landscape. The company is also maintaining a low gross gearing ratio of 0.05 times, which underscores RDB’s prudent financial management practices and solid financial foundation, positioning the company for sustained growth and stability in the property development sector. Group managing director Datuk Gary Gan Kah Siong said the company’s successful financial performance and strategic investments have enabled it to not only meet commitments but also reward shareholders for their continued support. “The announcement of the first single-tier interim dividend reaffirms RDB’s financial strength and capacity to deliver sustainable value to its stakeholders. “With a focus on financial prudence and strategic growth initiatives, RDB remains at the forefront of the property development sector in Malaysia,” he said in a statement. RDB’s strategic land acquisition at Old Klang Road and successful project launches such as Vista Adesa @ Desa Timur and Radium Adesa @ Desa East Residences have been pivotal in driving growth and enhancing shareholder value. The high take-up rates for Vista Adesa and Radium Adesa projects, at 60 per cent and 78 per cent respectively, demonstrate strong market demand and confidence in RDB’s developments. The alignment of the Vista Adesa project with the government’s homeownership strategy, supported by the Housing Credit Guarantee Corporation (HCGS) loan programme, highlights RDB’s strategic partnerships and commitment to providing accessible property solutions. Furthermore, RDB’s collaboration with MyCharge EV Sdn Bhd to integrate electric vehicle (EV) chargers in its developments showcase the company’s dedication to environmental sustainability and innovation.

News

KL Wellness City Poised To Be A Global Health, Wellness Epicentre

KUALA LUMPUR: The KL Wellness City is well-positioned to be the regional wellness epicentre and to attract medical tourists globally. Apart from offering global-class medical services, KL Wellness City also aims to advocate, promote, encourage, and invite three other components of medical practices, namely alternative and integrative medicine, to set up clinics within the 26.5-acre township. KL Wellness City director for branding, sales and marketing Datuk Sri Dr Vincent Tiew said the township will host total modern and complementary medicine practices. “It’s called traditional and complementary medicine (T&CM), a big department in the Ministry of Health. “T&CM includes traditional Chinese medicine (TCM), traditional Indian medicine practices such as ayurvedics, and Malay and Balinese practices. “Apart from our international tertiary hospital in KL Wellness City, poised to be among the top three in Southeast Asia, we will also have T&CM components in the township,” he told The Exchange Asia. Tiew said the international tertiary hospital in KL Wellness City invites and encourages other components of medical and medicine practices and healthcare specialists to come and set up their clinics. “We are building the commercial component, The Nobel Healthcare Park @ KL Wellness City , right next to our hospital, which has 22 operating theatres. “Nobel Healthcare Park allows doctors, surgeons, specialists to privately own clinics. Here, they will own the clinics because, generally, 90 per cent of the doctors now in all the private hospitals can only rent the room or the clinic; they do not own the clinic,” Tiew said. Elaborating further, Tiew said KL Wellness City development completed phase one, targeted to Malaysian doctors. “Phase two also targets Malaysian doctors. In particular, our target is specialist doctors. So, with the specialist doctors, we wanted the community, the medical doctors themselves, to set up and run their clinics within our township,” he said. “At this juncture, we are not targeting foreign doctors. However, in the last year, we have had a lot of enquiries from doctors from Singapore and Australia,” he said. Tiew also said Malaysia’s healthcare tourism industry is booming, and KL Wellness City wants to be a major player. He said that with cutting-edge technology, world-class facilities, and a focus on patient care, KL Wellness City is becoming a major player in the global health and wellness tourism market. KL Wellness City, launched in June last year, is an RM11 billion gross development value project covering 26.49 acres in Bukit Jalil. The development is designed to be a one-stop township for health and well-being. It will have a 12-storey international-class hospital, specialist clinics, labs for developing new treatments, facilities for researching new medical ideas, office buildings for healthcare companies, a place for retirees to live, and much more. The world-class medical and wellness hub to cater to domestic and international healthcare and medical services will feature centres of excellence across areas, including cardiology, spine health, neuro health, sports medicine, cosmetic surgery, and fertility. The development will also include assisted living apartments and a large park in the centre for exercise and recreational activities. The township will host 55 retail suites and 50,000 sq ft of business suites, while the healthcare park houses 379 medical suites. With Internet of Things (IoT) integration, Tiew previously said that the KL Wellness City KLWC is designed to be IoT-ready and is committed to connectivity. He said the township enhances the patient-centric experience for local and international healthcare tourists and aligns with the Ministry of Health’s vision for a digitally transformed healthcare system. Construction for the KL International Hospital (KLIH) and Nobel Healthcare Park has reached a significant milestone, with all groundwork—earthwork, piling, and substructure completed. This paves the way for the exciting commencement of KLIH’s superstructure works in the second quarter of 2024. This rapid progress signifies KLWC’s commitment to propelling Malaysia’s healthcare tourism industry. The company aims to capture a significant share of the projected RM1.7 billion revenue in 2024.

Investment & Market Trends

RHB Offers A Sustainability-Linked Facility Of RM90Mil To Intercontinental Specialty Fats

KUALA LUMPUR: RHB Bank Bhd has inked an agreement to provide a sustainability-linked facility (SLF) of RM90 million to Intercontinental Specialty Fats Sdn Bhd (ISF), a wholly-owned subsidiary of The Nisshin Oillio Group Ltd (NOG). Under the SLF terms, ISF will enjoy rebates upon achieving the pre-agreed sustainability performance targets (SPTs). These SPTs drive significant and measurable progress in key areas of ISF’s operations, supply chain engagement and client requirements, contributing to a more sustainable palm oil industry. RHB Banking Group group managing director and group chief executive officer Mohd Rashid Mohamad said the bank is committed to driving the adoption of sustainable practices across its business and operations. “The SLF extended to ISF not only embodies our shared vision of sustainable development but also solidifies RHB’s role as a catalyst of positive change, through collaborative efforts and mutual commitment to sustainability and financial success. “We are delighted to have the opportunity to support ISF on its sustainability journey and business growth through this SLF,” he said in a statement. The NOG is Japan’s largest edible oil manufacturer, while ISF is one of the leading specialty fats and oils manufacturers. ISF chief executive officer Takashi Ishigami said this partnership exemplifies the company’s shared commitment to sustainability and environmental, social, and governance (ESG) principles, empowering the advancement of impactful initiatives for a greener and more inclusive future. “Together, we are driving positive change and building a more sustainable world,” he said. The initiative also aligns seamlessly with RHB’s broader sustainability strategy. “As part of our ‘Together We Progress’ commitment, we remain steadfast in assisting our clients in achieving their sustainability goals. “Our collaboration with ISF exemplifies our unwavering support for companies prioritising ESG principles. “We look forward to making progress together with ISF, paving the way towards a more sustainable and low-carbon future,” Mohd Rashid said.

News

Habib Jewels: Elevating Malaysian Craftsmanship On The International Stage

KUALA LUMPUR: Habib Jewels Sdn Bhd, a name synonymous with heritage and luxury, is on a mission to put Malaysia on the stronger global stage to ensure that each jewellery creation is worthy of any international standards.   The homegrown jeweller, established 66 years ago in Malaysia, aims to instil a sense of national pride among Malaysians while appealing to a global audience. Habib Group executive chairman Datuk Sri Meer Sadik Habib said the company is also shifting the stereotype of homegrown products and promoting Malaysian identity globally. “We have a strong Malaysian element in everything we do because we are proud to be a Malaysian brand. “We want to be a brand that Malaysians will be proud of first, and then we want to put Malaysia on the map of the world with our culture and tradition weaved into our products. We are working on this,” Meer Sadik told The Exchange Asia in an exclusive interview. In differentiating its approach, Habib Jewels prioritise several key elements, namely, quality and creativity, and ensures that every aspect of its products and designs reflects the pinnacle of global standards. “One of our milestones was initiating the production of designs unique to the world. “In terms of differentiation, our focus on diamonds as an investment stands out, particularly with certified diamonds that retain substantial value, providing customers with a viable asset,” Meer Sadik said. Touching on the local perception of Malaysian-made products, Meer Sadik said the challenge is to change people’s mindsets about local products. “People think Malaysian brands are not good enough. It’s the mindset set. They believe international brands are better and local brands are below average. “What we are doing now is changing that mindset. We want to be a brand that Malaysians can be proud of and accept worldwide,” he said. Habib Jewels has achieved international acclaim, earning the trust of esteemed brands that have selected the brand as their exclusive distributor or collaborator. These notable partnerships encompass Pandora, recognised for its customisable charm jewellery from Denmark, Stephen Webster, a prominent London-based jewellery brand, and Ice-Watch, an affordable luxury watch brand from Belgium. In addition to the jewellery business, Habib Group is involved in various other businesses, such as Islamic pawn-broking Ar-Rahnu and Chantique, which provide customers with well-maintained antique and pre-owned jewellery. The group has also invested in real estate, hospitality, and food and beverage businesses. Moving on, Meer Sadik expects the gold price to be strong throughout this year. “For the last few years, most countries have created a lot of debt, which has created inflation. And the best hedge against inflation is gold, so people buy gold. “The gold price has not increased significantly in the past few years due to high interest rates in the United States; however, there are talks of impending interest rate reductions, which may prompt an increase in gold prices,” Meer Sadik said. He said Habib Group anticipates a potential increase in gold prices as rates decrease, depending primarily on the movement of interest rates in the US. “Additionally, fluctuations in the ringgit’s value, which may strengthen if US interest rates decline, could further influence the balance of gold pricing,” he said. Meer Sadik also calls on the government not to impose a luxury tax on jewellery, as many Malaysians, including those in the B40 and M40 income brackets, opt to purchase gold as a means of savings. He said a significant portion of the population also does not have bank accounts, and they buy gold and gold jewellery as a form of investment when they have surplus funds. “I sincerely hope there won’t be any tax implementations on jewellery,” Meer Sadik said He said that a few years ago, when the option to withdraw funds from the EPF was announced, there was a noticeable surge in gold purchases, particularly among the B40 and M40 groups. “While I fully endorse the government’s consideration of imposing taxes for the T20 group, ensuring minimal impact on the B40, our observations reveal a substantial number of B40 individuals, including those in the M40 category, engaging in jewellery purchases, notably gold. “So, whether or not taxes are implemented will determine what happens next. Without taxes, people will probably buy jewellery, especially gold,” Meer Sadik said. Habib Jewels will continue to be present at strategic places and are looking to open a few branches this year. Meer Sadik said an outlet in Tun Razak Exchange (TRX) was recently opened, and the company plans to open another outlet in Menara 118. “We are also assessing our expansion plans, focusing on broader international growth this year. We are venturing beyond Malaysia into various regional destinations within Southeast Asia. “We are looking at Singapore and Indonesia initially, and potentially the Philippines later on,” Meer Sadik said. He said Habib Jewels is not just about profit and loss. “That is the last thing that we look at. We want to make a significant difference in the lives of people. “We are in this business started by my late father. It is because of what he wanted—to be in the business of ‘happiness’. So that is something that we strive for,” Meer Sadik said.

Investment & Market Trends

Wilhelmina, Ecoscience Collaborate On Black Pellet Plant In Kuantan

KUALA LUMPUR: Integrated palm oil milling services provider, Ecoscience International Bhd (EIB), through its wholly-owned subsidiary Ecoscience Manufacturing & Engineering Sdn Bhd (EME), signed a collaboration agreement (CA) with Maatschappij Wilhelmina N.V. (MWNV) for the engineering, procurement, and construction (EPC) work of a nominally 15 metric tonne per hour TG2 black pellet plant in Kawasan Perindustrian Gebeng Fasa III, Mukim Sungai Karang, Kuantan, Pahang. Under the CA, MWNV will finance, own and operate the TG2 black pellet plant. The Dutch renewable energy company intends to engage EME as the contractor to undertake the EPC work for the plant and manufacture certain structures, components, and equipment to be incorporated into the plant. Upon finalising details, both parties will execute a definitive EPC and master manufacturing agreement, which is expected by the fourth quarter of 2024. MWNV will outsource the operation and maintenance (O&M) of the TG2 black pellet plant to EME, formalising this through an O&M agreement. MWNV co-founder and chief executive officer Barthold van Doorn said the company’s goal is to operate with a carbon-neutral impact. “We see tremendous opportunities in generating renewable and carbon-neutral energy through recycling industrial agricultural waste streams. “We are primarily focused on the Southeast Asia region and Malaysia ticked all the boxes for us to locate our first plant,” he said in a statement. Based in the Netherlands, MWNV’s principal business activity is converting agricultural waste streams into sustainable energy in the form of TG2 black pellets. The plant converts agricultural waste, such as empty fruit bunch (EFB), into TG2 black pellets, which are a drop-in-coal replacement fuel. “This is why we chose Malaysia as the location for our plant. In fact, this TG2 black pellet plant, which will use EFB as feedstock, will be the first of its kind in the world. “As the second largest producer of palm oil globally, we understand Malaysia generates some 20 million tons of EFB waste a year. “Instead of being left to decay or fill up landfills, these can be transformed into a clean and high-energy coal replacement that could reduce as much as 12 million tons of methane, equivalent to 300 million tons of CO2. This can certainly contribute to the Malaysian government’s target of becoming a carbon-neutral nation by 2050,” Barthold said. He said MWNV’s investment in Malaysia is only the first step in its overall strategic expansion plan. “We have earmarked a number of locations in Malaysia and Southeast Asia to establish more TG2 black pellet plants that will also use other agricultural wastes, such as coconut husks and rubber tree wood, as feedstock,” Barthold added. EIB managing director Wong Choi Ong said the TG2 black pellet plant is expected to be the largest project in the company’s history. “In addition, we see this as a sizeable foreign direct investment into Malaysia. Besides taking on the EPC role, we are expected to also operate, maintain and manage the plant for MWNV upon commissioning. “The plant is expected to give our orderbook a significant boost, as well as provide consistent recurring income to our Group in the future,” he said. Wong said the EIB is also contributing to the country’s sustainability cause through its expertise. “This reflects our commitment to sustainable energy production and reducing greenhouse gas emissions. “On balance, we are upbeat on our company’s prospects and we certainly look forward to continuing our support for MWNV as they build more TG2 black pellet plants in the region,” Wong said.

Investment & Market Trends

AirAsia Expands Influence In ASEAN With Introduction Of Fifth Carrier – AirAsia Cambodia

KUALA LUMPUR: AirAsia Aviation Group Ltd (AAGL) has launched its fifth airline, AirAsia Cambodia, as the aviation industry continues to rebound from the Covid-19 pandemic, the worst aviation crisis in history. AirAsia’s decision to venture into Cambodia underscores its resilience and determination to reclaim growth, despite the formidable challenges faced by the sector. The new airline will take off on May 2, 2024, and operate out of Phnom Penh International Airport (PNH), with an initial fleet of two Airbus A320s. Fares are now on sale on three domestic routes from Phnom Penh to Siem Reap and Sihanoukville, with plans to grow the network in the future. AAGL chairman Tan Sri Jamaludin Ibrahim said the launch of AirAsia Cambodia marks another momentous occasion for AirAsia to provide low-cost and high-value travel for the people of ASEAN to connect with friends and family and explore the region and beyond. “After the most challenging period, the new airline is a significant milestone in our incredible journey of expansion and recovery from the turbulence posed by the pandemic. “With the aviation sector in its infancy, Cambodia and its 17 million population offer a wealth of opportunities for cultural, historical, and natural experiences, and we are proud to be able to connect travellers from all over the world to this remarkable country,” he said in a statement. Group chief executive officer Bo Lingam said AirAsia founders Datuk Kamarudin Meranun and Tony Fernandes have always envisioned making ASEAN a smaller place. “AirAsia has a long history in Cambodia, and we see much-untapped potential in the region, including the opportunity to train and graduate hundreds of skilled pilots, engineers, and other professional aviation workers, much like how we have done in Malaysia, Thailand and the rest of the countries we operate in. “The launch of AirAsia Cambodia further cements our mission to truly own ASEAN for affordable travel, where our brand and footprint are strongest. Historically, we have six routes into Cambodia across the group, carrying 1.3 million passengers into the kingdom,” he said. Lingam said AAGL remain focused on building an incredible network in its core markets that cannot be surpassed with the best connectivity and flight frequencies. “Everything great starts with two planes. In the next five years, we aim to grow AirAsia Cambodia’s fleet to 60 planes. “With the pending merger of all of the AirAsia airlines in the group as a single listed company, including medium-haul affiliate airline AirAsia X, we will have seven airlines leveraging off one another to over 130 destinations and growing. “This will truly transform the future of short—and longer-haul air travel across ASEAN and beyond,” Lingam said. AirAsia’s expansion into Cambodia is a testament to the airline’s deep-rooted understanding of the ASEAN market and its unwavering commitment to delivering the best value and exceptional service across the region. With its strong brand presence and a loyal customer base, AirAsia is poised to significantly impact Cambodia’s aviation landscape, with over 300 new specification aircraft on order across the AAGL group.

Investment & Market Trends

Export Forecast For This Year Retained At 9.4PC, Says Kenanga

KUALA LUMPUR: Kenanga Investment Bank Bhd has retained the 2024 export growth forecast at 9.4 per cent on an expected turnaround in the export of electric and electronic (E&E) and a demand recovery from China, particularly in the second half (2H) of 2024. “We anticipate export growth to gradually improve in the coming months, expecting a double-digit expansion by year-end, driven by a tech sector upturn and China’s steady economic rebound underpinned by the ongoing government stimulus. “However, we maintain a cautious outlook due to potential disruptions from rising geopolitical tensions that could disrupt the global supply chain and trade activities,” Kenanga said in a report. The investment bank said a slower-than-expected recovery in China may also cap the growth potential, particularly in the export-oriented sector. Exports fell slightly in February, lower by 0.8 per cent year-on-year (YoY) below Kenanga’s expectations of 3.0 per cent and consensus at 2.4 per cent. Month-on-month (MoM) exports fell sharply by 9.1 per cent, partly due to seasonal factors, such as the factory shutdown during the Chinese New Year holidays. There were also lower shipments to major trading partners and weak demand for manufactured products. Exports to major destinations demonstrated a mixed performance. Although growth remained supported by positive exports to the United States (US) by 10.1 per cent and Japan by 5.6 per cent, it was dragged down by sustained weakness in shipments to China, down by 0.4 per cent, and Singapore, also lower by 15.3 per cent. By sector, weak exports were dragged by manufacturing, down by 2.4 per cent in February, and agriculture, down by 4.8 per cent, but this was partially supported by a sharp rebound in the mining sector of 16.8 per cent. By product, weak exports mainly came from E&E products, which were down by 9.8 per cent and have remained in contraction since August 2023, as well as subdued exports of petroleum products by 14.0 per cent. Kenanga also noted that Malaysia’s trade surplus expanded slightly to RM10.9 billion in February from RM10.2 billion in January this year, beating the house estimate of RM10.3 billion but lower than the consensus of RM12.3 billion as imports outperform exports on an MoM basis. Meanwhile, total trade moderated sharply by 3.3 per cent in February from 13.3 per cent in January but remained positive for the second straight month. “We expect a recovery in the manufacturing export-oriented sector, alongside domestic demand growth driven by a lower unemployment rate and improving household income. “That said, our gross domestic product (GDP) growth forecast for 2024 remains at 4.5-5.0 per cent in 2024,” Kenanga said.

News

Ringgit Opens Lower Against USD Amid Limited Buying Interest

KUALA LUMPUR: The ringgit opened lower against the US Dollar on Tuesday due to a lack of buying interest. Cautious sentiment continues to surround the Bank of Japan’s (BoJ) monetary policy decisions. At 9:15 am, the ringgit depreciated to 4.7225/7265 against the US Dollar from 4.7165/7195 on Monday. Bank Muamalat Malaysia Bhd chief economist Dr Mohd Afzanizam Abdul Rashid said market participants will focus on the BoJ’s monetary policy decisions today. He said there are expectations that the Japanese central bank will end its negative interest rate policy and yield curve control. Furthermore, he said market participants will monitor the Federal Open Market Committee (FOMC) meeting of the United States starting today and ending tomorrow. Therefore, the ringgit is expected to remain low due to cautious trading sentiment, he told Bernama. “However, positive data from China yesterday provided hope that the world’s second-largest economy will gain traction following various economic and monetary stimuli,” he said. The ringgit traded mostly lower against a basket of major currencies. It declined against the Japanese Yen to 3.1631/1660 from 3.1608/1630 on Monday and decreased against the Pound to 6.0070/0121 from 6.0060/0098 yesterday. However, it increased against the Euro to 5.1338/1382 from 5.1400/1433 previously. The local currency remained almost unchanged against the Singapore Dollar at 3.5258/5291 from 3.5253/5278 on Monday and rose against the Philippine Peso to 8.48/8.49 from 8.49/8.50 earlier.

Events, News

Miss Secretary Malaysia 2024 Pageant Aimed To Uplift Unsung Heroes Of The Corporate World

KUALA LUMPUR: The role of secretaries and personal assistants remains pivotal in the intricate tapestry of corporate success. These unsung warriors navigate the challenging terrains of multitasking, diplomacy, and efficiency, serving as the backbone of organisations worldwide. In recognising this, the Miss Secretary Malaysia 2024 pageant emerges as a powerful platform to celebrate and uplift the often-unsung heroes of the corporate world – secretaries and personal assistants. Themed ‘Unity in Diversity: Empowering Women in the Corporate Mosaic,’ the pageant celebrates Malaysia’s rich cultural tapestry while highlighting the crucial role of women in fostering unity, innovation, and progress within corporate environments. It showcases Malaysian women’s strength, resilience, and collective spirit, promoting cross-cultural understanding, collaboration, and inclusive growth. Rosa Riuscita managing principle Rosalinda Busrah said the Miss Secretary Malaysia 2024 Beauty Pageant will serve as a platform for personal and professional growth. “It is not just a pageant, it’s a platform for empowerment, inspiration, and celebrating women’s achievements in the corporate world. “Through mentorship, professional development workshops, and community engagement initiatives, we aim to cultivate a new generation of women leaders who drive positive change within their organisations and communities,” she said in a statement. Registration is now open and will continue until March 31, 2024, for the event, which is scheduled to take place at the iconic Havana Dining on the rooftop of Nu Sentral Mall in KL Sentral. Interested individuals aged 25 and above who are currently employed as secretaries or personal assistants in any organisation are invited to apply. The registration process includes submitting a short self-introduction video, five digital photographs showcasing various attire settings, and personal particulars. The semi-finals will feature a full-day programme consisting of beauty tips workshops, mentoring sessions, motivational speeches, and acknowledgements. Participants will receive certificates of participation and complimentary spa or makeup vouchers worth RM500. Selected contestants will be selected for the semi-final event, to be held on April 20, 2024, and 15 finalists will be chosen to advance to the grand finale, scheduled for April 28, 2024. More than a beauty showcase, the Miss Secretary Malaysia 2024 Beauty Pageant spotlights secretaries and personal assistants as corporate ambassadors, emphasising their professional acumen, cultural pride, and commitment to excellence. It empowers them to be leaders driving positive change within workplaces and communities. Contestants undergo thorough evaluations that encompass professionalism, leadership skills, cultural awareness, advocacy, communication abilities, personal presentation, and integrity. The pageant identifies women dedicated to promoting gender equality, cultural exchange, and social impact. With its unwavering commitment to empowering women and promoting diversity, the Miss Secretary Malaysia 2024 Beauty Pageant promises to be a transformative experience. It will inspire a new generation of corporate leaders who will shape the future with grace, intelligence, and an unwavering determination to create a more equitable and inclusive world.

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