ESG

ESG, News

Etihad Airways Named Official Global Airline Partner of BWF

KUALA LUMPUR: Etihad Airways, the national airline of the United Arab Emirates, serves up an exciting new partnership with the Badminton World Federation, commencing in the 2025 season. As the exclusive Official BWF Global Airline Partner from 2025, Etihad will be present at prestigious BWF World Tour events as well as the BWF World Tour Finals, BWF World Championships, BWF Sudirman Cup Finals, and BWF Thomas & Uber Cup Finals. Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said: “We are excited to welcome the Badminton World Federation to our global sports sponsorship portfolio. Badminton’s growing popularity around the world, and in particular across Asia, aligns perfectly with Etihad’s expanding network as we prepare to welcome 13 new destinations in 2025. “We value the opportunity to partner with sporting events and teams throughout the world and leverage the power of sports in uniting communities. With successful partnerships across a number of countries, we are able to reach viewers and fans spanning all corners of the globe, and we look forward to engaging with badminton fans worldwide in 2025,” De continued. “Our partnership with Etihad Airways marks a significant milestone for BWF as we align with a global leader in air travel,” said Thomas Lund, BWF Secretary General. “Badminton’s global reach continues to grow, particularly in Asia, where it is a cherished sport and Etihad’s extensive network in the region and beyond creates an excellent synergy with our goals. Together, we aim to elevate the sport’s visibility, engage fans worldwide and deliver unforgettable experiences at our premier tournaments. “Etihad Airways’ dedication to fostering connections through sports mirrors our commitment to uniting people through badminton’s universal appeal. From the Sudirman Cup to the World Tour Finals, this collaboration promises to enhance the fan experience, not just for those attending events but for millions following globally. We are excited to embark on this journey with Etihad Airways and look forward to an impactful partnership beginning in 2025.” As part of this partnership, Etihad will engage with fans of the popular sport at 21 tournaments taking place across 14 countries. Etihad will bring elements of its world-renowned Emirati hospitality and engaging experiences to fans attending the key tournaments. In addition, Etihad will create engaging digital content to connect with the wider global badminton community. Etihad and the BWF celebrated its exciting new partnership with a launch function at BWF Headquarters in Kuala Lumpur, Malaysia on Friday 10 January 2025. Speaking at the event were Dr. Nadia Bastaki, Etihad Chief People & Corporate Affairs Officer, and Thomas Lund, BWF Secretary General. Also present were star badminton players Lee Zii Jia of Malaysia and Alex Lanier of France. On Saturday 11 January 2025, Dr. Nadia Bastaki and BWF Deputy President, Khunying Patama Leeswadtrakul, announced the partnership to fans at the PETRONAS Malaysia Open 2025 at Axiata Arena. This strategic collaboration solidifies Etihad’s commitment to Asia, where it serves 28 cities with seven additional destinations launching in 2025, including Chiang Mai, Hanoi, Hong Kong, Krabi, Medan, Phnom Penh, and Taipei. The agreement between Etihad Airways and BWF was made in collaboration with BWF’s global commercial agency, Infront.

ESG, News

Heidelberg Materials Malaysia Cementing a Sustainable Tomorrow

Heidelberg Materials Malaysia, formerly known as Hanson HeidelbergCement Malaysia, has embarked on a rebranding journey, marking a pivotal milestone in its history. With a new name and an invigorated purpose, the company reaffirms its standing as Malaysia’s leading producer of high-quality construction materials while championing sustainability and cutting-edge innovation. This evolution highlights the company’s unwavering commitment to operational excellence, supported by over three decades of deep involvement in Malaysia’s construction infrastructure. Heidelberg Materials Malaysia’s new identity reflects its forward-thinking vision to lead the sector in driving sustainable development, all while continuing its legacy of quality, reliability, and innovation. Quality and Market Leadership Since 1992, Heidelberg Materials Malaysia has established itself as the leading producer of high-quality aggregates, asphalt, and ready-mixed concrete in the country. The company operates an extensive network of 16 strategically located quarries in addition to 17 asphalt plants, and 42 ready-mixed concrete plants. This robust and efficient infrastructure has supported landmark projects such as the Petronas Twin Towers, the Penang Second Bridge, and the Mass Rapid Transit (MRT) system in Kuala Lumpur and Selangor, underscoring its pivotal role in Malaysia’s growth and economic development. The construction materials industry is a fiercely competitive sector, driven by rapid urbanisation and increasing demand for sustainable solutions, even during challenging economic cycles. Over the decades, Heidelberg Materials Malaysia has navigated rising material costs, increasingly stringent environmental regulations, and evolving customer expectations to remain ahead. The company has not only weathered the industry’s challenges with resilience but thrived by setting itself apart with a renewed focus on leading the market into a greener, more innovative era. This rebranding aligns Heidelberg Materials Malaysia’s core values with that of its global parent company, further enhancing its capacity to deliver advanced solutions tailored to supporting local requirements while holistically adopting global best practices. Dan Ahern, Managing Director of Heidelberg Materials Malaysia said: “This rebranding marks a defining moment for Heidelberg Materials Malaysia. Sustainability and innovation are now the foundation of every aspect of our daily operations. By combining our global expertise with adeep understanding of domestic needs, we are formulating transformative solutions that will positively impact our customers, communities, and the environment.” Advancing Sustainability Sustainability is integral to Heidelberg Materials Malaysia’s core strategy. As a pioneer in green innovation, the company has introduced industry-leading products such as evoBuild™ Low Carbon Concrete, which achieves up to 40% carbon dioxide reduction and carbon emissions when compared to traditional materials. This product, certified by Malaysia’s official green certification body, MyHIJAU, exemplifies how the company plays a pioneering leadership role in sustainable construction. “We are setting new standards in the industry by embedding sustainability into all aspects of our processes,” added Mr. Ahern. “Our low-carbon solutions and use of recycled materials directly empower our customers to make environmentally responsible choices without compromising on quality and reliability.” At the heart of its success lies its unwaveringly dedicated workforce. The company has invested in continuous training, career development programs, and workplace safety initiatives, ensuring its employees thrive in a supportive and forward-thinking environment. By fostering streamlined process flows and a culture of collaboration and consistency, stakeholders and teams are empowered to drive meaningful change within the organisation and the broader industry. Collaborative Growth and Global Market Opportunities Heidelberg Materials Malaysia’s success is rooted in strong partnerships with regulatory bodies, research institutions, and its clientele. These collaborations foster innovation while delivering tailored solutions that meet specific project requirements. With an extensive footprint across Malaysia, the company is well-positioned to capitalise on opportunities in key sectors, including infrastructure projects, coveted residential developments, and green building initiatives. The company’s large-scale focus includes highways, bridges, and commercial developments, in line with the increasing demand for sustainable urban housing. By prioritising environmentally friendly construction materials, Heidelberg Materials Malaysia supports Malaysia’s vision of accelerating green development. Through integration with Heidelberg Materials’ global network, the company accesses a wealth of technical knowledge, case studies, and advanced proprietary technologies. This cross-border synergy allows Heidelberg Materials Malaysia to deliver world-class solutions that comply with local regulations and address specific customer needs in a bespoke yet structured manner. Its commitment to delivering quality, sustainable solutions cements its position as a trusted partner in the construction industry overall. This rebranding symbolises Heidelberg Materials Malaysia’s readiness to lead the nation into a greener, more innovative era of construction, building a better future for generations to come. The rebranding enhances Heidelberg Materials Malaysia’s appeal by aligning with the values of environmentally conscious customers while reinforcing its competitive edge and core competencies. The company’s proven track record, extensive expertise, and dedication to innovation ensure that its current portfolio of clients views Heidelberg Materials Malaysia as a strategic partner in their success. By aligning localised operations with global sustainability goals, the company demonstrates its readiness to lead Malaysia’s construction industry toward a sustainable and innovative future. For more information about Heidelberg Materials Malaysia and its innovative solutions, please visit https://www.heidelbergmaterials.my/.

ESG, The Executives

Syed Muhammad Gadaffi Transforms Wellness with Sound

In an era where wellness is becoming increasingly important, Syed Muhammad Gadaffi Al Habsyi, the driving force behind JMD Wellness, has been revolutionising the field with a unique approach centered on sound therapy. His journey from personal healing to becoming a prominent figure in holistic health offers profound insights into the power of sound as a therapeutic tool. The Birth of JMD Wellness: A Personal Healing Journey After suffering a debilitating stroke in 2018 that left him paralyzed on the left side of his body, Syed Muhammad Gadaffi turned to sound therapy, a practice he had previously dabbled in. “To my and my doctor’s surprise, it completely healed me from my stroke in the shortest possible time,” he recalls. This transformative experience not only restored his health but also ignited a passion to share the method with others through JMD Wellness, making sound therapy the cornerstone of his wellness journey. Embracing Alternative Healing Syed Muhammad Gadaffi’s journey into alternative healing was deeply influenced by figures like Joe Dispenza, who extolled the benefits of sound and meditation. He emphasises, “The core principle of our approach to mental wellbeing is by looking inwards rather than external factors in determining the success of life.” At JMD Wellness, the focus is on cultivating thoughts and beliefs within the mind through sound therapy in meditation, a process that promotes profound internal transformation. JMD Wellness’s retreats are meticulously designed to offer a luxurious experience alongside therapeutic healing. Spanning three days and two nights, these retreats are hosted in serene natural settings, far from the city’s hustle and bustle. Participants enjoy thoughtfully curated healthy meals that complement the holistic experience, blending comfort, indulgence, and educational courses in natural surroundings to foster personal growth and relaxation. This unique combination ensures that clients leave not only rejuvenated but also equipped with tools to enhance their lives. Breaking through misconceptions about sound therapy has been one of JMD Wellness’s significant challenges. Many people mistakenly associate it solely with relaxation, but as Syed Muhammad Gadaffi explains, “Our approach is much deeper, focusing on empowering individuals to transform their lives from within.” JMD Wellness has dedicated considerable effort to spreading awareness of its philosophy and methods through online platforms and social media, aiming to educate and engage the public in a deeper understanding of sound therapy’s transformative potential. Strategic Partnerships and Industry Impact Collaborations with institutions like Hospital Kulim Kedah and various universities have been pivotal in expanding JMD Wellness’s reach and credibility within the health industry. These partnerships have led to invitations from corporations to conduct courses for their employees, shifting JMD Wellness’s focus to larger audiences. The research conducted on their work provides a solid foundation, building trust and demonstrating tangible benefits. “These collaborations have been transformative for our business, helping us to reach more people and showcase the real-world impact of our approach,” notes Syed Muhammad Gadaffi. Establishing Leadership in Sound Therapy JMD Wellness’s strategy to become a leader in sound therapy centers on three main pillars: innovation, education, and impact. “We aim to continually innovate by refining our programs for deep personal transformation,” says Syed Muhammad Gadaffi. By educating through accessible content and showcasing measurable impact, JMD Wellness positions itself as a thought leader in the field, continually evolving to meet the needs of its clients and the broader wellness industry. Tailoring to Diverse Audiences JMD Wellness’s services are meticulously tailored to meet the unique needs of both individuals and corporate clients. For individuals, personalized assessments are conducted before the retreat to address specific challenges. “We take a highly personalized approach to ensure that each participant receives the support and guidance they need,” explains Syed Muhammad Gadaffi. For corporate clients, tailored programs are designed to address organizational challenges, focusing on improving employee well-being and fostering a healthier work environment. This dual approach allows JMD Wellness to cater to a broad spectrum of needs, from personal to professional development. In the competitive wellness market, JMD Wellness distinguishes itself with a scientific, results-driven approach. “We go beyond relaxation to address the root causes of stress, helping individuals create lasting change,” explains Syed Muhammad Gadaffi. By blending practical education with the healing power of sound and nature, JMD Wellness’s retreats and corporate programs offer a unique proposition that sets them apart from competitors, emphasizing measurable outcomes and lasting transformation. Looking ahead, Syed Muhammad Gadaffi envisions sound therapy becoming a mainstream practice in Malaysia. JMD Wellness aims to establish its own academy and retreat center, integrating sound therapy into institutions such as hospitals, schools, and universities. “Our long-term goal is to make sound therapy accessible to all, bringing its benefits to various sectors of society,” he says, highlighting the potential for sound therapy to become a cornerstone of holistic health in the country. Sound Therapy in Corporate Wellness Sound therapy has a significant role in enhancing corporate wellness. JMD Wellness plans to integrate sound therapy into corporate programs, aiming to help employees manage stress and promote mental well-being. “Ultimately, this can lead to a more focused, efficient, and productive workforce,” explains Syed Muhammad Gadaffi, emphasizing the broader implications of sound therapy on workplace health and productivity. Through JMD Wellness, Syed Muhammad Gadaffi is not just offering a service but paving the way for a transformative approach to wellness that integrates sound, science, and personal growth. His vision for the future of sound therapy in Malaysia is ambitious, yet deeply rooted in his personal journey and commitment to holistic health.

ESG

The Food Purveyor Wins Praise for New Goal to Sell 100% Cage-Free Eggs by 2035

KUALA LUMPUR: The Food Purveyor, the country’s leading premium grocery retailer, won praise today from international NGO Lever Foundation for its new goal of selling 100% cage-free eggs nationwide by 2035. This move, part of the company’s broader ESG goals, further establishes The Food Purveyor as a leader in Asia’s premium retail sector when it comes to prioritizing ethical sourcing, animal welfare and sustainability. “At The Food Purveyor, we collaborate closely with suppliers to promote ethical sourcing practices within our supply chain, exemplified by our aspiration to achieve a 100% cage-free egg assortment by 2035,” The Food Purveyor noted in a new statement posted on its website last week. “The Food Purveyor’s new goal on this important issue showcases a remarkable commitment to ethical food sourcing,” said Vilosha Sivaraman, Sustainability Program Manager at Lever Foundation, which is collaborating with The Food Purveyor on the issue. “By prioritizing food safety, product quality and animal welfare, the company demonstrates true leadership in sustainable sourcing. Today’s consumers are demanding more from food brands, and The Food Purveyor is responding with a thoughtful, comprehensive approach that sets a new standard for responsible retail.” Cage-free egg production, in which hens are given the freedom to move in open indoor environments, improves animal welfare and significantly lowers food safety risks compared to caged egg production. Exhaustive research by the European Food Safety Authority found that cage-free egg farms are up to 25 times less likely to be contaminated with key strains of salmonella than caged egg farms. The production of caged eggs has been banned across Europe, as well as in the United Kingdom, Canada, New Zealand, Bhutan and parts of India, Australia and the United States. An increasing number of consumers have also been leaving eggs off their plate as the best way to help laying hens. A recent survey carried out by leading Asia research agency GMO Research found that 77 percent of Malaysians believe food companies should source only cage-free eggs, and nearly 60 percent are more inclined to patronize brands that commit to doing so. As a result, in recent years, a growing list of food companies in the country have committed to sourcing only cage-free eggs.

ESG, Events

GREEN@WORK Leadership Summit Explores Malaysia’s Role in Sustainable Innovation

KUALA LUMPUR: The Green@Work Leadership Summit 2024, hosted by Asia School of Business (ASB), brought together global leaders, innovators, academia, and policymakers to discuss the crucial role of green technologies, green finance, and sustainable solutions in shaping ASEAN’s future. The Summit provided a dynamic platform to address pressing issues across the business, energy, and finance sectors, sparking discussions on collaboration and ways to drive a more sustainable future for the region. In his opening address, Encik Muhammad Hidayatullah Bin Nasrul, from the Ministry of Natural Resources and Environmental Sustainability, highlighted Malaysia’s commitment to becoming a regional leader in sustainability. “Malaysia is at a critical juncture where sustainability is essential, not optional. Initiatives like the Bursa Carbon Exchange and rising renewable energy investments signal our commitment to lead in sustainable development. Collaboration across sectors is key to ensuring our nation achieves its green goals while inspiring ASEAN to prioritize environmental resilience,” he said. Throughout the Summit, key discussions revolved around the transformative role of green technology in driving economic resilience and environmental sustainability. Professor Sanjay Sarma, CEO, President, and Dean of ASB, emphasized that green technology is no longer a trend but a vital solution to the existential challenges the world faces. “The global green tech market is projected to reach USD 62.4 billion by 2030, with Southeast Asia leading the way. Embracing these innovations is essential for ASEAN’s economic and environmental future,” he said. The importance of circular economy models in scaling sustainable solutions was a key theme, with Zain Almohdzar, Co-Founder of Klean, Sarah Cragg Head of APAC Partnerships at The Earthshot Prize and M. Huzaini Ghazali, Chief Strategy and Portfolio Officer at Gentari discussing how transformative green technologies can address waste challenges in ASEAN.   Zain noted, “Circular economy initiatives are crucial in addressing waste challenges in ASEAN, where the region generates over 150 million tons of waste annually. Innovative technologies, such as advanced recycling systems and digital waste management platforms, are key to scaling these solutions and could potentially reduce landfill contributions by 25% within the next decade.” Blended finance also emerged as a vital mechanism in supporting the green transition. Professor Joseph Cherian, Deputy CEO of ASB and Practice Professor of Finance, emphasized how blended finance can bridge the funding gap by bringing governments, businesses, and investors together, hence accelerating the green transition. “Blended finance is not just a tool, it is a catalyst that can unlock trillions in investments for green initiatives. From accelerating carbon market development to funding renewable energy projects, it creates pathways for public-private partnerships that drive large-scale impact,” he explained. The intersection of green finance and regulation was another focal point, featuring a panel discussion moderated by Johan Rozali-Wathooth, CEO of Bintang Capital Partners. The panel included Muhammad Rizal Azmi, AVP of Business Development & Sales at Bursa Carbon Exchange, Salmah Bee Mohd Mydin, Executive Director of Market Development at Securities Commission Malaysia and Yin Shao Loong, Deputy Director of Research, Khazanah Research Institute. They explored how evolving regulatory frameworks can unlock new green financial solutions. Salmah Bee highlighted the rapid growth of Malaysia’s green bond market, noting a 50% increase in issuance over the past two years. “Regulatory frameworks must evolve to not only encourage but also scale these green financial solutions across ASEAN,” she emphasized.” The Summit concluded with a call to action for participants to translate the insights shared into actionable solutions, reinforcing the collective responsibility to foster a sustainable future for ASEAN

ESG

Rice Straw Turned into Global Sustainable Products

GURUN: The production of “green gold,” or biodegradable packaging made from rice straw waste in Gurun, Kedah, is projected to achieve a market value of RM60 million once distributed locally and internationally starting next year. This production, a result of a public-private partnership between the Malaysian Bioeconomy Development Corporation (Bioeconomy Corporation) and BioNexus Status company Free The Seed Sdn Bhd (Free The Seed), aims to advance the country’s biodegradable industry through the use of biotechnological enzyme processing. The Minister of Science, Technology, and Innovation, YB Chang Lih Kang, expressed his full support for the production of biodegradable packaging products set to reach local and international markets, including Germany, the Netherlands, Japan, and the United Kingdom, by 2025. He added that the collaboration has significantly enhanced its value chain, creating additional income opportunities for farmers and local communities. “To date, 618 farmers have joined this initiative, with the number expected to increase to 3,700 when full operations begin next year. “Through this collaboration between Bioeconomy Corporation and Free The Seed, farmers in this region are expected to generate additional income of RM3 million annually by 2025 from selling rice straw waste,” he said during his working visit to Free The Seed’s facility here today. Also present were Bioeconomy Corporation Chief Executive Officer, Mohd Khairul Fidzal Abdul Razak and Free The Seed Chief Executive Officer, Ramaness Parasuraman. The minister highlighted the immense potential of biotechnology in transforming rice straw waste into “green gold,” playing a crucial role in boosting farmers’ income, creating jobs, driving the circular economy, and supporting environmental sustainability. This aligns with the National Biotechnology Policy 2.0 and the nation’s sustainable development agenda. “Kedah is now not only Malaysia’s main rice producer but also a hub for processing rice straw waste into ‘green gold’ through biotechnological applications,” he said. Meanwhile, Bioeconomy Corporation Chief Executive Officer, Mohd Khairul Fidzal Abdul Razak stated that the collaboration is expected to achieve an annual production of 120 million units of biodegradable packaging for the medical, food, industrial, and electronics sectors. Initially focused on food and healthcare packaging for export, the products have now expanded into new sectors, including local healthcare, the semiconductor industry, and sustainable energy, according to Mohd Khairul. He also stated that the expansion resulting from this collaboration has created 120 new jobs, 30% of which involve TVET-skilled workers. “Through industry engagement sessions and access to public and private sector stakeholders, Bioeconomy Corporation has supported Free The Seed in expanding its market reach. “This support has enabled Free The Seed to increase its production capacity to meet growing market demand across these sectors,” he said. The circular economy emphasised by the Malaysia MADANI Government not only focuses on the principles of reuse, return, and recreate to reduce waste but also reflects the government’s vision of managing the nation’s resources efficiently and sustainably. The collaboration between Bioeconomy Corporation and Free The Seed demonstrates the effectiveness of proactive government policies in driving the growth of multinational companies and strengthening Malaysia’s position in the bio-packaging industry. This initiative, which utilises local bio-based technology from rice straw, also positions itself as a potential carbon credit icon for Malaysia. It aligns with the Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) frameworks outlined by the Malaysia MADANI Government, ensuring inclusive, sustainable, and competitive development for the well-being and benefit of all citizens.

ESG

Maxim E-hailing Launches A New Rate To Support People With Special Needs

According to the statistics, “special people represent 16%of the world’s population or ⅙ of people who also need fair transportation and facilities.” They need to move around for various everyday activities, like going to work or hospital appointments, attending training courses, and visiting friends. That’s why they need fair transportation, and a convenient, affordable, and socially friendly service. Maxim E-hailing has recently introduced a new rate called “Mesra OKU” in their app to show their support and cater to the special needs of such people. It is designed to help special people get comfortable rides. The new rate includes additional assistance services and facilities. With Mesra OKU, the waiting period after the partner-driver arrives at the pick-up location is extended by additional five minutes. This allows passengers to slowly get in the car, without having to be in a rush or worry about additional costs for keeping the driver waiting for too long. Maxim understands that some people who use wheelchairs, walking frames, walking sticks, and other mobility aids need more time to reach the vehicle. This rate also allows clients to take their pets with them for the ride without any additional charges. Passengers with disabilities can inform drivers about their four-legged travel companion in advance by messaging or calling them through the app. Moreover, the app also has a speech recognition feature for people with vision impairments who can book rides using their own voice instead of relying upon others. This speech recognition feature of the app is a useful addition designed to make the special clients more independent; it’s also a step towards Maxim Malaysia’s commitment to creating a user-friendly app. Not only that, but Maxim also briefs and educates its partner-drivers on how to work with disabled passengers and ensure their comfort during rides. Passengers are to receive help from drivers without any charges and to be allowed to keep their helping tools at the back of the vehicle. “At Maxim, we believe that inclusivity is key, and we’re excited to be able to improve the quality of life for people with disabilities. Whether it’s for routine activities, medical appointments, or social engagements, we hope to provide a seamless, stress-free experience that helps improve mobility and comfort of our OKU passengers. We are continually striving to create a transportation ecosystem that is accessible to all,” said the Director of Maxim Malaysia, Mohd Hazwan Musley. “E-hailing is the main mode of transportation for the community of blind people, and we need it on a daily basis for our routine activities, like going to work or moving from one location to another. It is very convenient for us to use e-hailing because of its comfort and safety, as it offers us direct transportation from one location to another. Previously, we used to rely a lot on buses, but there were several incidents where it proved to be a bit hard for us to arrive at the exact location we needed,” said Adzohari Jamil from the Sarawak Society for the Blind. Maxim E-hailing is a socially friendly service that takes care of people. Recently, the service collaborated with two local entities and provided free rides for their members: The Sarawak Society for the Blind and the para swimmers team (during Para-Sukma 2024). This enabled the beneficiaries to move around and complete daily tasks with more convenience. How to place an order: Select the “Mesra Oku” rate in the “Passenger Cars” section in the Maxim app and enjoy your ride.

ESG

Non-smoking Campaign: Maxim’s Effort to Decrease the Number of Tobacco Users in Malaysia

On January 1, 2019, the Malaysian government banned smoking in all restaurants and eateries in Malaysia, including inside air-conditioned or non-air-conditioned cafés, coffee shops, open-air hawker centers, and even near street stalls. In support of the ban, Maxim E-hailing launched a large-scale campaign against smoking in public areas by placing “No smoking” posters.   The campaign started in 2019 and still continues today, as Maxim strive to maintain the level of awareness about the hazards of smoking within the community. In total, approximately 45,000 “No smoking” posters have been placed throughout the country so far, with more than 2,000 restaurants participating in the campaign. The goal of the campaign is to raise awareness of the growing concerns about adverse health effects of secondhand smoke; the program also aims to protect non-smokers from involuntary exposure to harmful substances. “Our strategy has included impactful social posters that highlight the dangers of smoking and the benefits of living smoke-free. By consistently disseminating information through eye-catching posters  we raise awareness of the harmful effects of indoor smoking on both smokers and non-smokers, particularly detrimental to vulnerable populations like children and people with respiratory diseases. Overall, our campaign has the potential to significantly decrease the number of indoor smokers by fostering a culture of health and well-being. We must continue to amplify our efforts and adapt our strategies to ensure we reach and resonate with as many individuals as possible. Together, we can create a healthier future for everyone,” said the Director of Maxim Malaysia, Mohd Hazwan Musley. As one of the strategies utilized throughout the campaign, Maxim has collaborated and partnered with restaurants to spread information about the dangers of smoking. The “No smoking” posters provided by Maxim as part of this cooperation project have also helped the restaurants keep the environment in and around them smoke-free. “We feel so lucky because this incentive has helped us promote smoke-free lifestyle and indicate to the customers that our café is a non-smoking area. And there wasn’t just one poster either — they were placed in every corner of the café, and, most importantly, also outside of the building where most of the smokers tend to have a cigarette after they eat,” said the owner of Santai Cafe, Malacca City. “Several efforts have been made by the Ministry of Health to decrease the number of people who are affected by cigarette smoke. Starting 2019, the data has shown a stable decrease in the number of patients with lung problems. It demonstrates that the campaign against smoking indoors has had a huge impact on the community,” as stated by a public health officer. Since 2019, Maxim E-hailing has been putting its sincere effort into creating a smoke-free environment in eateries and indoor spaces. Thus far, the different types of creative “No smoking” posters have had a positive impact on society. The company is willing to continue its campaign, as they are determined to inform as many people as possible about the severe adverse effects that smoking ultimately has on people’s health.

ESG

Malaysia Powers Ahead With RM4.8 Billion In Green Business Targets And Cutting-Edge Technology At IGEM 2024

KUALA LUMPUR: Malaysia is advancing its role in global green leadership with the official launch of the International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM) 2024, which aims to generate RM4.8 billion in business leads. Hosted at the Kuala Lumpur Convention Centre (KLCC), IGEM 2024 cements Malaysia’s commitment to a green economy as the country gears up for COP29, the ASEAN Chairmanship 2025, and Expo 2025. The launch saw the attendance of the Minister of Natural Resources and Environmental Sustainability, YB Nik Nazmi Nik Ahmad, Minister of Economy YB Rafizi Ramli and other top officials. For 15 years, IGEM has served as a pivotal platform, and the 2024 edition is set to solidify further regional leadership in addressing climate urgency. Under the stewardship of the Ministry of Natural Resources and Environmental Sustainability (NRES), it is implemented by the Malaysian Green Technology and Climate Change Corporation (MGTC), with the Malaysian Investment Development Authority (MIDA) and The C0_LAB Pte Ltd as the strategic partners. This year’s IGEM is poised to expand its influence globally, with participation from 480 exhibitors and 48,000 visitors across 48 countries, reaching new markets in Europe, the Middle East, and North Africa. The three-day event, held from 9 to 11 October, is themed “Race Towards Net Zero: Regional Leadership for Climate Urgency” and organised around five key pillars: Empowering Cities, Electrifying Mobility, Decarbonising Energy, Accelerating Circularity, and Conserving Biodiversity. IGEM 2024 introduces several new highlights that underscore its commitment to fostering innovation and collaboration. This year’s edition features a dedicated industry zone for hydrogen and carbon technologies, the Central Energy Transition Asia (CETA), and a multi-venue exhibition showcasing the future of connected autonomous shared electric mobility, Mobility X. “Since its launch, IGEM has emerged as Southeast Asia’s leading platform for green technologies and sustainable solutions. “Indeed, it has progressed beyond being just an exhibition, becoming a pivotal force for transformation and a symbol of our shared resolve to achieve a more sustainable future,” said Nik Nazmi in his welcoming speech today. Driving Innovation and Collaboration for Climate Change IGEM 2024 aligns closely with the National Climate Change Policy (NCCP), the foundation for drafting Malaysia’s forthcoming Climate Change Act. The NCCP outlines a strategic approach to addressing climate impacts through mitigation, adaptation, and resilience-building efforts. It also reinforces Malaysia’s commitment to reducing greenhouse gas emissions and protecting its natural ecosystems. “Malaysia’s National Climate Change Policy guides us in implementing policies that balance environmental protection and economic development,” said Nik Nazmi. “IGEM offers a platform to showcase how our policies, including the upcoming Climate Change Act, drive meaningful change in our approach to sustainability.” Partnerships for a Sustainable Tomorrow IGEM 2024 attracted participation from leading countries such as Austria, Canada, China, Singapore, Thailand, Finland, Korea and the Netherlands, creating a vibrant platform for global collaboration in green technology. In the spirit of collaboration, IGEM partners are at the core of IGEM’s success, with PETRONAS as the Strategic Collaboration Partner. Gold sponsors include OCBC, Tenaga Nasional Berhad (TNB), and Solar First. UOB, Solarvest, Itramas, Samaiden, Citaglobal, and SolaX are the silver sponsors. Bronze sponsors include Bio Eneco, Plus Xnergy, Leader Energy, Grab and Bank Pembangunan Malaysia Berhad. Iskandar Investment Berhad (IIB) is the branding sponsor.

ESG

Vingroup In the Making of Building a Green Future with its Ecosystem

HANOI:  The role of big corporations in the shift to a sustainable future is a topic widely discussed by many. Vingroup is demonstrating how large corporations can play a pivotal role in creating a sustainable future. “Whatever benefits society and many people, and we have the capacity to do it, we will make it happen.”, said Pham Nhat Vuong, Chairman of Vingroup. As the biggest private conglomerate in Vietnam, Vingroup announces its commitment to a sustainable future, with the help of technology. At the heart of Vingroup’s green transition is its “Creating a Green Future” principle, which positions the conglomerate as a leader in sustainable innovation across multiple sectors. This project has received notable recognition, including the prestigious AIBP 2023 ASEAN Tech for ESG Award. This accolade, which is awarded to organizations that leverage technology to advance environmental, social, and governance (ESG) goals, underscores Vingroup’s leading role in fostering sustainability throughout Southeast Asia. A Green Ecosystem Fueled by Technology In the quest to embed sustainability into its business model, Vingroup has leveraged the power of technologies. Through the use of artificial intelligence (AI), the Internet of Things (IoT), and robotics, Vingroup is addressing environmental challenges across its industries. In real estate—one of Vingroup’s core strengths—it has set a new benchmark for sustainable urban development in Vietnam. One of its flagship projects, TechnoPark Tower, achieved LEED Platinum certification, the highest level of recognition for green buildings. The TechnoPark Tower is equipped with a smart lighting and air-conditioning system, integrating nearly 3,000 sensors that allow automatic adjustments, resulting in significant energy savings of up to 17.4% annually compared to typical levels. Vingroup’s urban ecosystems are designed not only to provide luxurious living spaces but also to promote a healthier lifestyle. With its extensive urban green spaces, the Vinhomes developments offer residents an ideal blend of modernity and sustainability. The company’s approach to “green urbanization” includes planting thousands of trees and promoting the use of renewable energy sources. In 2023 alone, Vingroup planted over 30,000 trees in a program organized by the For Green Future Foundation. A Commitment to Global Sustainability Standards When the world is moving in the direction of electric vehicles, Vingroup’s leadership perhaps knew they couldn’t wait on the sidelines. The shift of VinFast, Vingroup’s carmaking arm, from producing internal combustion engine vehicles to smart electric cars is a bold step toward decarbonizing the transportation sector in Vietnam. According to Vingroup’s annual ESG report, such efforts by Vingroup helped reduce approximately 500,000 tons of CO2 emissions in 2023. Moreover, Vingroup’s green initiatives go beyond the environment to encompass social responsibility. Through its VinHomes subsidiary, Vingroup has promoted the adoption of electric vehicles by offering significant incentives to residents of its smart urban developments. This strategy has led residents to increasingly opt for electric cars and motorcycles, further contributing to the reduction of urban air pollution. Vinpearl, another gem in Vingroup’s ecosystem, is also doing its part in the hospitality industry. In December 2020, Vinpearl became the only hospitality and entertainment brand in Vietnam to receive the 2019 Vietnam Environment Award from the Ministry of Natural Resources and Environment. As the leading hospitality brand in Vietnam, Vinpearl has made “greening the tourism industry” a priority, alongside its business growth targets. Currently, Vinpearl’s 45 establishments, located across 17 cities and provinces in Vietnam, are built with rainwater reservoirs for irrigation and closed-loop wastewater treatment systems that meet international standards. These features have led visitors and the community to acknowledge Vinpearl’s destinations as true “green paradises.” Since July 2019, Vinpearl has implemented the Go Green project, aimed at eliminating plastic products at its business facilities and replacing them with environmentally friendly alternatives, such as paper, grass straws and cloth bags. All Vinpearl resorts and city hotels continue to replace old plastic items with similarly functional products made from biodegradable materials like sugarcane, bamboo, wood, fabric, and other eco-friendly substances. Remarkably, Vinpearl has reduced up to 1.4 tons of plastic waste per month at its peak. Looking Ahead As Vingroup moves forward, its vision for a sustainable future remains clear: to lead the charge in transforming industries through innovation and responsibility. With its ambitious goal of achieving net-zero emissions by 2050, Vingroup is well-positioned to shape the future of Southeast Asia’s green economy. The group’s ongoing investments in renewable energy, electric transportation, and sustainable urban development will undoubtedly continue to set new standards for what is possible in the realm of corporate sustainability.

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