The Executives

Malayan Banking Bhd (Maybank) has announced the appointment of Chua Bee Geok as its new Group Chief Operations Officer (GCOO), effective 1 April 2026. Chua, 53, will succeed Alan Lau Chee Kheong, who is retiring after a distinguished 43-year career with the banking group, during which he has held various senior roles including GCOO since April 2023. In her new role, Chua will oversee Maybank’s operations across key areas such as trade, treasury, payments, and corporate services. She has been tasked with enhancing the end-to-end customer experience, driving operational efficiency, and supporting the bank’s strategic growth across wealth management, payments, transaction banking, as well as corporate and investment banking. Chua will report directly to Maybank’s President and Group CEO, Datuk Seri Khairussaleh Ramli, and will join the Group Executive Committee. With more than 25 years of experience in the banking industry, Chua brings a wealth of expertise, including a decade with Maybank where she successfully led multiple complex transformation initiatives. Among her notable achievements are driving the end-to-end operational transformation under Maybank’s M25+ strategic plan, and implementing a multi-country digital trade solution across Malaysia, Singapore, and Indonesia. These initiatives have enhanced operational efficiency, improved customer experience, and strengthened the bank’s resilience. Datuk Seri Khairussaleh highlighted that Chua’s appointment reflects the strength of Maybank’s internal succession planning framework. “Chua’s extensive and diverse experience will be crucial in strengthening operations across the group, in line with our ROAR30 strategy,” he said. “She will continue to oversee the transformation of branch operations, customer due diligence processes, and the transition to our new headquarters.” Khairussaleh also paid tribute to Alan Lau for his long-standing contributions. “Through his leadership, Lau guided key strategic initiatives that enhanced operational resilience, improved customer service standards, and supported the bank’s growth objectives. Under his stewardship, Maybank achieved significant improvements in reliability, operational efficiency, and customer experience across the enterprise.” Following the announcement, Maybank shares were trading slightly lower at RM12.18 per share, down four sen or 0.33%, giving the group a market capitalisation of RM147.15 billion.

The Human Resource Development Corporation (HRD Corp) has appointed five new directors to its board as part of ongoing governance reforms and internal investigations into suspended senior executives. (From left) Parameswaran A Shanmuganathan, Muhammad Akmar Kasim, HRD Corp CEO Datuk Shamir Aziz, Human Resources Minister Datuk Seri R Ramanan, Datuk Wira Ameer Ali Mydin, Professor Emeritus Datuk Dr Mohd Azmi Omar and Datuk Rusli Jaafar during the presentation of the certificates of appointment on Monday. The appointments were confirmed on Monday by Human Resources Minister Datuk Seri R Ramanan and the Ministry of Human Resources. The new directors bring a mix of industry experience, academic expertise, and public service leadership: Datuk Wira Dr Ameer Ali Mydin, Managing Director of Mydin Professor Emeritus Datuk Dr Mohd Azmi Omar, President and CEO of INCEIF University Muhammad Akmar Kasim, corporate leader in manufacturing and export Parameswaran A Shanmuganathan, former senior executive at Tenaga Nasional Bhd Datuk Rusli Jaafar, former CEO and Executive Chairman of the Malaysian Cooperative Commission Ramanan said the appointments will strengthen HRD Corp’s leadership and governance while supporting national workforce development in line with the Malaysia Madani vision. “The diverse expertise of the new board is expected to enhance strategic oversight and ensure that employer levy funds are effectively translated into skills training, improved employability, and measurable impact,” the ministry added. The new board comes amid internal probes that have led to the suspension of six senior executives over the past month, including three management members announced on Feb 21. Earlier suspensions followed the appointment of Datuk Mohamed Shamir Abdul Aziz as HRD Corp’s new chief executive on Jan 23. Shamir clarified that the suspensions are procedural, aimed at maintaining the independence of the ongoing review, which identified the need for tighter internal controls, clearer reporting lines, and stronger compliance oversight. The suspensions relate to issues highlighted in reports by the Public Accounts Committee, the Auditor General, and the Malaysian Anti-Corruption Commission. These include unutilised levy management, HRD Corp’s equity investments, the acquisition of Menara Ikhlas, and delays in the New Core System (NCS) project, which involved a RM14 million procurement and multiple failed user acceptance tests over four years. HRD Corp, under the Ministry of Human Resources, administers levy-funded training and development programmes for employers and workers nationwide.

CelcomDigi has announced the appointment of Mohammad Sajjad Hasib as its new Chief Consumer Business Officer, effective 1 April. The appointment follows a comprehensive selection process that considered both internal and external candidates. Sajjad brings with him 25 years of experience in the telecommunications industry. He most recently served as Special Advisor to Telenor Nordic’s Commercial team. Prior to that, he spent five years as Chief Marketing Officer (CMO) at Grameenphone, where he led the consumer business to consistent market share growth. With extensive experience across the commercial value chain, Sajjad is recognised for his strong end-to-end approach in building customer-focused and scalable businesses. His track record includes driving sustainable growth through disciplined commercial execution and strategic marketing leadership. CelcomDigi said Sajjad’s appointment reflects the company’s continued commitment to strengthening its consumer segment and delivering greater value to customers nationwide. The company looks forward to welcoming Sajjad to its leadership team as it continues to reinforce its position as Malaysia’s trusted connectivity and digital solutions partner.

The Securities Commission Malaysia (SC) has appointed Dr Abdulkader Thomas as its first Sultan Nazrin Shah Fellow, effective Nov 1, 2025, to strengthen thought leadership and innovation in Islamic finance. The appointment was endorsed by the Sultan of Perak, Sultan Nazrin Shah, who is the royal patron of Malaysia’s Islamic finance initiative. Dr Abdulkader, 69, is a well-known author and industry expert in Islamic finance. He previously served as publisher and CEO of the American Journal of Islamic Finance, and held senior roles at Guidance Financial Group and United Kuwait Bank. Under the fellowship, he will lead research on Islamic financial markets, focusing on promoting Malaysia’s leadership in Islamic finance guided by Maqasid al-Shariah. His work will also cover impact investing, sustainability, and environmental, social and governance (ESG) themes. The programme aims to strengthen collaboration with policymakers, regulators, financial institutions, academic partners, and international stakeholders, including in the UK. The Sultan Nazrin Shah Fellowship was established in November 2025, building on over 15 years of collaboration between the SC and the Oxford Centre for Islamic Studies (OCIS), including their annual SC-OCIS Roundtable on Islamic finance development.

The Malaysian Media Council (MMC) has appointed Radio Televisyen Malaysia (RTM) director-general Datuk Suhaimi Sulaiman and Malaysian National News Agency (Bernama) CEO Datin Nur-ul Afida Kamaludin as government representatives on its board. The appointments follow Section 8(1)(b) of the Malaysian Media Council Act and were nominated by Communications Minister Datuk Fahmi Fadzil on Jan 14. “The Board welcomes the nominations,” the council said, noting that with these appointments, 20 of the 21 board positions have now been filled. The only remaining vacancy is for the chairperson, for which nominations are still open. Suhaimi brings extensive experience in broadcasting and journalism across both public and private sectors, while Nur-ul Afida has expertise in managing a national news organisation and media administration, with long-standing involvement in Malaysia’s mainstream media. The council is awaiting government funding to set up a secretariat and begin its operations. The MMC board, elected in November 2025, will serve a two-year term. In addition to the two government representatives, the board includes four members from media companies, four media practitioners, four representatives of public interests—including academics and civil society—and six additional members to ensure balanced representation across gender, geography, and media diversity by language and format.

KUALA LUMPUR, Jasa Kita Bhd a power tools and industrial equipment maker, has appointed Datuk Yasmin Mahmood as executive chairman and her brother Datuk Seri Iskandar Mizal Mahmood as group managing director, marking the start of a new leadership era for the company. The appointments follow a change in controlling shareholders after Kintan Prima Sdn Bhd — an investment firm owned by Yasmin, her husband Abd Azis Mohamad, and Iskandar — acquired a 40.33% stake in Jasa Kita in September for RM68.9 million or 38 sen per share. The stake was purchased from former chairman Tan Sri Robert Tan Hua Choon, known as the “Casio King”, and his son Datuk Seri Tan Han Chuan. Datuk Yasmin Mahmood (right) and Datuk Seri Iskandar Mizal Mahmood. Following a subsequent mandatory takeover offer at the same price, Kintan Prima now holds a 77.93% stake in the Main Market-listed company. Robert and his children, who previously served on the board, resigned on Oct 25. Yasmin, the former CEO of Malaysia Digital Economy Corporation (MDEC) from 2014 to 2018, currently serves on the boards of MBSB Bhd, Citaglobal Bhd, and Malaysian Industrial Development Finance Bhd (MIDF). Iskandar, a corporate veteran with over 35 years of experience, has held key roles at Malaysia Airports Holdings Bhd, Media Prima Bhd, and Pos Malaysia Bhd. In a statement, Jasa Kita said the leadership transition marks the beginning of a “new phase” focused on strengthening the group’s core business, diversifying into strategic areas, and creating long-term value for shareholders. “This new chapter for Jasa Kita is about evolving with the times to deliver sustainable growth for all our stakeholders,” Yasmin said. “We are building on Jasa Kita’s strong, debt-free foundation to explore new growth opportunities and ensure the company remains future-ready.” Iskandar added that the group will stay “laser-focused on sustainable expansion, financial discipline, and unlocking shareholder value.” The company also said the entitlement date for its planned special dividend of 12 sen per share, totaling RM53.95 million, will be announced soon. The dividend follows the sale of four parcels of industrial land in Gombak to Logik Damai Sdn Bhd, a company linked to Robert Tan, for RM38 million — a deal that was part of the share sale conditions. Jasa Kita’s shares closed 1.5 sen or 4.11% higher at 38 sen on Wednesday, valuing the group at RM170.83 million. Year-to-date, the counter has climbed 21 sen.

KUALA LUMPUR, Homegrown coffee chain ZUS Coffee is set to expand beyond ASEAN with plans to debut in Pakistan and Morocco by the first half of 2026. Co-founder and chief operating officer Venon Tian told that the brand’s first outlet in Pakistan will be opened through a local master franchise, while its Morocco launch is expected in the first or second quarter of 2026. “We are actively exploring opportunities outside the ASEAN region,” he said. Co-founder and COO of ZUS Coffee, Venon Tian. In Malaysia, ZUS Coffee is targeting 850 outlets, alongside expansion to 20 stores in Thailand and 190–200 outlets in the Philippines, where it is already present. The company also plans to open its first Indonesian store in early 2026. “With these additions, we expect to surpass the 1,000-store milestone globally by end-2025,” Tian said. ZUS Coffee has grown into Southeast Asia’s fastest-expanding coffee chain, now boasting more than 900 outlets and over 6,000 employees. On whether the company plans to list, Tian said ZUS Coffee remains focused on strengthening its business fundamentals. “For us, business growth comes first before considering any corporate exercise. A listing is not a priority for now,” he said. Looking ahead to Budget 2026, which will be tabled on Oct 10, Tian hopes for stronger incentives for Malaysian entrepreneurs and greater focus on social welfare. “Specifically for the coffee industry, we hope to see initiatives that support local farmers and traders to uplift the entire coffee ecosystem,” he added.

KUALA LUMPUR, Bata Malaysia is set to grow its footprint with new store openings every year, focusing on Johor and East Malaysia, while also upgrading its existing outlets. Managing director for Malaysia and Singapore, Rabi Hasnabi, said the company is also boosting its online business, which has tripled in sales over the past three years and made Bata the first footwear brand in Malaysia to sell on TikTok. Bata Malaysia and Singapore managing director Rabi Hasnabi. Despite cautious consumer spending, Rabi said the outlook for Bata remains positive through 2026. “Consumers are more careful due to uncertainties, but we have strong programmes in place to meet changing demand with affordable, stylish and comfortable footwear,” he told Bernama in conjunction with Bata’s Founder’s Day celebration. The brand marked its 131st anniversary globally and 95 years in Malaysia on Sept 21, celebrating its deep roots in the country. With over 240 stores nationwide and a fast-growing online presence, Bata continues to blend international expertise with local insights. Women’s footwear remains its top-selling category, consistent across the nation, Rabi noted. On supply chain resilience, he said Bata is not affected by US tariffs or the US-China trade tensions. Operating 20 production facilities worldwide and present in over 70 countries, Bata leverages global design and sourcing while tailoring products to local needs. “You may find shoes designed in Italy but produced in Asia, specifically adjusted for Malaysian feet. This gives us scale while ensuring affordability and comfort without sacrificing quality,” Rabi added.

PETALING JAYA, Bursa Malaysia Bhd has announced the appointment of Datuk Mohamed Rafique Merican as an independent non-executive director, effective Aug 15, 2025. In his new role, Mohamed Rafique will also serve as a member of both the Audit Committee and the Nomination and Remuneration Committee, contributing to the exchange’s governance, oversight, and strategic decision-making. With more than three decades of experience spanning financial services, investment, energy, facilities management, and property development, Mohamed Rafique is recognised for his leadership in steering complex organisations through growth and transformation. He previously held prominent positions including group chief executive officer of Islamic Banking at Maybank Group and chief executive officer of Maybank Islamic Bhd. His career also includes serving as chief financial officer at Tenaga Nasional Bhd, chief executive officer of Radicare (M) Sdn Bhd, as well as chief financial officer and joint company secretary at Malakoff Bhd. Bursa Malaysia said Mohamed Rafique’s diverse expertise and proven track record in both the corporate and financial sectors would be invaluable in supporting the bourse’s mission to enhance market competitiveness, strengthen corporate governance, and deliver long-term value to stakeholders.

As Malaysia sets its sights on chairing ASEAN in 2025, the country’s digital economy is rapidly coming into sharper focus. At the heart of this shift is Sea Limited, a Southeast Asian tech powerhouse driving impact across e-commerce, digital entertainment, and financial services. Leading its Malaysian charge is Terence Terence Siau, Country Head, Sea Limited Malaysia As Southeast Asia’s digital economy continues its explosive growth, Malaysia stands at the cusp of a transformative chapter—poised to lead the region into a new era of digital integration. Driving this change is a new breed of innovation-led companies who not only provide platforms for business but build ecosystems that democratize opportunity and access. One such entity is Sea Limited, the tech juggernaut behind Shopee, Garena, and SeaMoney. At the helm of Sea Limited’s Malaysian chapter is Terence Siau, a key figure in the Founder’s Office and the current Country Head. In an exclusive interview with The Exchange Asia, Siau breaks down how Sea Limited is reshaping Malaysia’s MSME landscape, its role in preparing the country for ASEAN chairmanship in 2025, and the deep-rooted principles driving inclusion, innovation, and regional growth. A Mission Rooted in Inclusion Established as a consumer internet company with deep regional roots, Sea Limited’s vision goes far beyond digital transactions. It builds ecosystems, nurtures talent, and connects local businesses to regional markets. “We’re not just providing access—we’re creating a full-stack, inclusive digital ecosystem that allows micro and small businesses to thrive, scale, and connect with markets they never imagined possible,” shares Terence. This mission is made visible through Shopee, one of Southeast Asia’s largest e-commerce platforms, which now powers the online presence of over 2 million Malaysian sellers. But this number only scratches the surface. What truly differentiates Shopee is the suite of integrated, low-barrier tools it offers to MSMEs—from livestreaming and AI-driven product discovery to payment integration and seller education. Shopee University: An Engine for MSME Digital Upliftment One of Sea Limited’s flagship initiatives in Malaysia is Shopee University, a training and empowerment programme that has quietly become one of the most impactful digital education platforms for local entrepreneurs. Since its inception (pre-pandemic), Shopee University has trained over 200,000 micro-businesses in Malaysia. Its curriculum spans across multiple tiers—from basic onboarding (“how to set up a shop online”) to advanced topics like digital marketing, data analytics, and cross-border commerce. “Everyone can participate. Shopee University is open to all and completely free. It’s our way of ensuring no business is left behind,” says Terence. The impact of this initiative is tangible: Bella Hazaha, a Shopee Live seller, scaled her modest sleepwear business to selling over 1,000 units a day, using digital storytelling and live commerce. Batik Cantik, a rural Terengganu-based brand, scaled from one order a day to over 100 daily, gaining nationwide visibility through Shopee’s seller tools. The Digital Dividend: Enabling Revenue Growth and Reach How much can MSMEs grow once they plug into the Shopee ecosystem? While figures vary by industry and product category, Terence cites standout examples like Khairul Aming, a content creator turned entrepreneur who built the wildly popular Sambal Nyet brand on Shopee. In April 2023, a Shopee Live session sold 13,000 bottles of Sambal Nyet in just 2 minutes, generating over RM628,000 in gross sales. Such exponential growth is enabled by Sea Limited’s commitment to end-to-end digital enablement—from infrastructure to last-mile delivery. Shopee offers not just a marketplace but also: AI-powered recommendations Live video selling tools Payment and financing solutions Real-time analytics and logistics support “Shopee doesn’t just onboard businesses—it equips them with the tools to scale fast, manage risk, and expand regionally,” Terence affirms. Malaysia’s ASEAN Chairmanship: A Nation Ready to Lead In 2025, Malaysia will assume the ASEAN chairmanship—an opportunity to shape the regional digital economy agenda. According to Terence, the country is well-positioned to lead, thanks to three key indicators: Internet Penetration – Over 96% as of 2024, thanks to national broadband investments. E-Wallet Adoption – Over 20 million Malaysians use e-wallets regularly. GDP Contribution – The digital economy accounts for 22.6% of Malaysia’s GDP, highlighting its structural significance. With initiatives such as MyDIGITAL, the National AI Roadmap, and proactive regulatory bodies like MDEC and the National AI Office, Malaysia is already setting the pace. “We have the infrastructure, we have the policy support, and we have the talent. What’s needed now is deeper collaboration and inclusivity,” says Terence. Addressing Challenges: Infrastructure, Talent, and Trust Despite the optimism, Terence acknowledges three critical challenges: Economic Inclusion – Ensuring MSMEs across urban-rural lines can participate. Financial Inclusion – Serving the unbanked and underbanked segments. Cybersecurity – Building trust in digital ecosystems. To address these, Sea Limited is not only enhancing platform security through AI-driven fraud detection but is also participating in the Financial Education Network under Bank Negara Malaysia, offering nationwide workshops and roadshows to raise financial literacy. Strategic Partnerships with Government and Industry Collaboration is a recurring theme in Sea’s approach. Sea Limited works hand-in-hand with Malaysian ministries, agencies, and regulators to deliver targeted development programmes. Initiatives like #ShopeeSapotLokal, created in partnership with government agencies, have played a key role in highlighting and promoting local sellers and products. “For Malaysia to lead ASEAN’s digital shift, both public and private sectors must play their part. Government policy can pave the way, but industry players must build the infrastructure for real participation,” he explains. The Future: AI, Fintech, and Regional Expansion Looking ahead, Terence highlights three exciting trends Sea Limited is deeply invested in: AI & Automation – Improving customer experience, personalization, and productivity through AI. Social Commerce & Livestreaming – Moving from traditional e-commerce to interactive, video-driven sales. Cross-border Digital Trade – Enabling sellers in Malaysia to access buyers across ASEAN through seamless integration. Digital financial services are also central to Sea’s roadmap. From microloans and BNPL (Buy Now Pay Later) solutions to integrated cross-border payment systems, fintech remains a strategic pillar. “Fintech players and digital banks are key pillars of Southeast Asia’s economic future. Innovative credit, payment, and financing tools will be the arteries of the new digital economy.” Final Word: Digital Nation-Building Through Inclusion As Malaysia eyes regional leadership in ASEAN’s digital transformation, Sea Limited is playing a foundational role—not just as a service provider but as a digital nation-builder. The numbers are impressive. The stories are inspiring. But perhaps more importantly, Sea’s vision reflects a future where technology levels