As Malaysia navigates its digital transformation journey, Pertama Digital Berhad (PDB) stands out as one of the key players shaping the nation’s future. Leading this charge is Lim Nasrul Halim, the Group Chief Executive Officer (Designate), who envisions a future where technology bridges the gap between government and citizens in meaningful, accessible ways. “We’re building a future where every interaction between the government and its citizens is digitised, intuitive, and impactful,” says Lim. “Our vision for 2025 is to establish Pertama Digital as Malaysia’s leading force in digital transformation—where technology is not only accessible but meaningful, secure, and designed around the needs of the rakyat.” This vision is already taking form through a series of targeted digital solutions. PDB is focusing on practical applications such as AI-powered identity platforms, cybersecurity tools for public infrastructure, and real-time communication services between citizens and the government. Flagship initiatives like KOCEK and BizKecil are prime examples of this mission-driven approach. KOCEK and BizKecil: Addressing the Grassroots KOCEK is a digital savings application that promotes financial literacy among schoolchildren, especially in underserved communities. “Our approach is not to impose a savings habit, but to nurture it gently—through small, manageable steps that honour the family’s circumstances,” Lim explains. Collaborations with the PINTAR Foundation and local banks help ensure both accessibility and trust. BizKecil, on the other hand, supports Malaysia’s micro and small traders. These are individuals often left behind by formal financial systems. “BizKecil is not just an app. It’s a ‘Zero to Hero’ ecosystem designed to guide them from their very first digital step,” says Lim. The platform simplifies bookkeeping, financial tracking, and even loan applications, developed in partnership with grassroots organisations like GPPPKMM and local banks. Strategic Growth through Acquisitions As part of its regularisation plan, PDB recently requested an Extension of Time from Bursa Malaysia. The next 12 months will be critical. The company is prioritising acquisitions that expand its capabilities and generate new revenue streams. Among the targets are D-Ron Singapore and D-Ron Malaysia, which specialise in surveillance and smart city technologies, with a targeted completion by Q4 2025. A proposed acquisition of Kridentia Tech, known for biometric verification solutions, is also in progress. “These are not just acquisitions. They’re strategic enablers,” says Lim. “Kridentia will strengthen our digital identity solutions, while D-Ron brings in critical capabilities in smart surveillance.” To further enhance these efforts, PDB has partnered with Ruya AI, a global artificial intelligence company. Together, they are co-developing applications for AI-driven KYC, real-time background screening, and even carbon accounting. “Ruya’s expertise in data science and real-time analytics will significantly enhance the platforms being developed through Kridentia and D-Ron,” Lim notes. Fueling Expansion with Capital PDB is raising RM150 million via MyPay Capital to support its acquisition and expansion strategy. A large portion of this capital will go toward completing the acquisition of D-Ron, while the rest will be used for operational scaling, platform enhancement, and working capital. “Our transformation plan is focused on building recurring and sustainable revenue streams,” Lim says. “We are accelerating the acquisition of D-Ron, aiming for completion by the second quarter of 2025.” Maintaining Investor Confidence Despite the complexity of the current landscape, PDB is maintaining investor confidence through a clear, transparent approach. The group remains focused on solving real-world problems in public safety, financial inclusion, and SME development. “Our products are not speculative. They address tangible pain points across government, education, and SME sectors,” explains Lim. “We operate on a performance-based model. We grow when we deliver impact.” Regular updates, consistent communication, and a strong focus on execution have helped PDB sustain stakeholder trust. For Lim, it’s about long-term value rather than short-term hype. “At Pertama Digital, our mission is to build a Malaysia that is not just digital—but digitally empowered,” he says. With its strategic partnerships, targeted solutions, and people-first approach, Pertama Digital is positioning itself as a key driver of the country’s digital future.
