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The Executives

George Tung Named CEO Of UOB Hong Kong Branch

UOB has appointed George Tung as the new Chief Executive Officer of its Hong Kong Branch, effective July 1, 2026, as part of the bank’s strategy to strengthen regional connectivity and support growing cross-border business between mainland China and ASEAN. Tung succeeds Adaline Zheng, who will assume the role of CEO of UOB China. UOB Deputy Chairman and Chief Executive Officer Wee Ee Cheong said Hong Kong plays an increasingly important role as a connector between mainland China and ASEAN, adding that the bank is sharpening its focus on enhancing its wholesale banking, private banking and wealth management capabilities. Tung brings more than three decades of banking experience spanning mainland China, Hong Kong, South Korea and ASEAN markets. He joined UOB in 2010 and spent a decade leading the Hong Kong Branch’s Wholesale Banking business, overseeing client coverage as well as investment banking, transaction banking, client fulfilment services and portfolio management. In 2021, he was appointed Country Manager of UOB South Korea, where he strengthened strategic partnerships with leading Korean and international institutions while expanding market connectivity between South Korea and ASEAN. As CEO of UOB Hong Kong Branch, Tung will be responsible for setting the branch’s strategic direction, driving business growth and reinforcing UOB’s position as a key banking partner connecting clients across Hong Kong, mainland China and ASEAN. He will also lead efforts to strengthen the bank’s wholesale and private banking businesses, deepen client relationships and enhance engagement with regulators and customers. Established in 1965, UOB Hong Kong Branch was the bank’s first overseas branch and remains a key part of its regional network supporting cross-border trade, investment and wealth management activities.

The Executives

UOB Appoints Adaline Zheng As CEO Of UOB China

UOB has appointed Adaline Zheng as the new Chief Executive Officer of UOB China, effective July 1, 2026, as the bank strengthens its cross-border banking capabilities and deepens connectivity between China and ASEAN. Zheng succeeds Peter Foo, who is retiring after 15 years with the bank, having played a key role in building UOB’s China-ASEAN connectivity business. UOB Deputy Chairman and Chief Executive Officer Wee Ee Cheong said China remains a major driver of trade, investment and cross-border flows with ASEAN, and the bank is committed to enhancing its capabilities to better support customers’ regional expansion plans. With more than 20 years of banking experience across mainland China and Hong Kong, Zheng joined UOB China in 2018 as Head of Wholesale Banking, overseeing Corporate Banking, Commercial Banking, Financial Institutions, Structured Trade and Commodity Finance, Transaction Banking and Investment Banking. In March 2024, she was appointed CEO of UOB Hong Kong Branch after holding various senior leadership roles in wholesale and investment banking at a multinational bank. As CEO of UOB China, Zheng will oversee the bank’s operations in mainland China, drive its strategic priorities and strengthen its cross-border banking capabilities to facilitate greater connectivity between China and ASEAN. Headquartered in Shanghai, UOB China was incorporated in 2007 and operates across key economic regions in mainland China, offering wholesale banking and global markets services while leveraging UOB’s regional network to support clients’ cross-border trade and investment activities. Wee said Zheng’s deep regional experience and strong capital markets background position her well to lead UOB China into its next phase of growth while further strengthening long-term customer relationships.

The Executives

Moomoo Singapore Appoints Jeyson Ng As CEO

Moomoo Singapore has appointed Jeyson Ng as its Chief Executive Officer, marking a new phase of growth as the digital investment platform expands its presence within Singapore’s financial ecosystem and strengthens its position across the region. Before taking on the CEO role, Jeyson held senior leadership positions across the financial services and capital markets industry, bringing extensive experience in exchange development, market strategy, institutional engagement and ecosystem partnerships. Since joining Moomoo Singapore, he has played a key role in driving the company’s strategic expansion, strengthening industry collaborations and advancing its long-term vision of technology-enabled investing and investor empowerment. As CEO, Jeyson will focus on four strategic priorities: Deepening investor education and financial literacy programmes Accelerating the adoption of AI-driven investing tools and intelligent investment experiences Expanding access to global investment opportunities and institutional-grade capabilities Strengthening partnerships across Singapore’s financial and capital markets ecosystem Echo Zhao, Country Head of Moomoo Singapore, said Jeyson’s combination of capital markets expertise, industry relationships and strategic leadership experience will be instrumental as the company enters its next stage of development. He noted that Singapore continues to strengthen its position as a global financial hub and expressed confidence that Jeyson is well positioned to deepen the company’s local market presence, enhance industry partnerships and deliver greater value to investors. Advancing Technology and Investor Education Over the past year, Moomoo Singapore has expanded its market presence through a series of initiatives focused on investor education, ecosystem partnerships and technology innovation. Among these is the launch of Moo Academy, the company’s flagship investor education platform aimed at building a stronger and more connected financial ecosystem by bringing together financial institutions, listed companies, industry partners and retail investors. The company has also accelerated its artificial intelligence strategy through the introduction of innovations such as Moomoo AI and Moomoo API Skills, reinforcing its commitment to providing smarter, data-driven and intuitive investing experiences. These initiatives form part of Moomoo Singapore’s broader mission to empower investors through advanced technology, actionable insights and intelligent investment tools, while encouraging greater retail participation in Singapore’s capital markets through education, market intelligence and access to diversified global investment products. Jeyson said Singapore remains one of the world’s most trusted and resilient financial centres, adding that the future of investing will increasingly be shaped by digitalisation, global connectivity and artificial intelligence. He said investors today are seeking not only broader market access but also smarter tools that can help them analyse information, identify opportunities and make more informed investment decisions. According to Jeyson, artificial intelligence will play a transformative role in making sophisticated market insights, data and execution capabilities more accessible to everyday investors, and he looks forward to working closely with the company’s team, partners and regulators to continue building a trusted and intelligent investing platform for Singapore and the wider region.

Investment & Market Trends

AMMB To Acquire Menara AmBank For RM331 Million In Related-Party Deal

AMMB Holdings Bhd is acquiring its corporate headquarters, Menara AmBank on Jalan Yap Kwan Seng, for RM331 million in cash through a related-party transaction, a move aimed at securing its long-term office requirements and reducing future rental costs. In a filing with Bursa Malaysia, the banking group said its wholly owned subsidiary, AmBank (M) Bhd, has entered into a sale and purchase agreement with Maybank Trustees Bhd, acting on behalf of AmFIRST Real Estate Investment Trust (AmFIRST REIT), the current owner of the property. The 46-storey freehold office tower has a net lettable area of 453,419 square feet and an occupancy rate of 77.8%, with AmBank serving as the anchor tenant and occupying 65.6% of the building. As part of the acquisition, AmBank will assume the existing tenancies and licences covering approximately 12.2% of the building’s net lettable area, while the remaining vacant space will provide opportunities for future expansion or operational consolidation. The group said owning Menara AmBank will help secure its long-term office tenure while potentially mitigating increases in occupancy-related costs. The transaction is classified as a related-party deal due to overlapping ownership interests between AMMB and AmFIRST REIT. AmREIT Managers Sdn Bhd, the manager of AmFIRST REIT, is wholly owned by AmREIT Holdings Sdn Bhd, of which 70% is owned by AmInvestment Group Bhd, a wholly owned subsidiary of AMMB. The remaining 30% stake is held by Amcorp Properties Bhd, a unit of AMMB’s major shareholder, Amcorp Group Bhd. Tan Sri Azman Hashim, chairman emeritus and honorary adviser of AMMB, is an indirect major shareholder of both AMMB and the REIT manager through his interests in Amcorp Group. He is also a director of Yayasan Azman Hashim, a substantial unitholder of AmFIRST REIT. In addition, AmBank holds a 26.73% stake in AmFIRST REIT, making it one of the trust’s major unitholders. AMMB said the RM331 million purchase price was agreed on a willing buyer-willing seller basis after taking into account an independent market valuation of RM333 million. The acquisition will be funded through internally generated funds and is not expected to have a material impact on the group’s earnings, net assets or gearing for the financial year ending March 31, 2027. As at end-March, the group had RM6.82 billion in cash and short-term funds. The transaction is expected to be completed by the fourth quarter of 2026. Shares of AMMB closed 10 sen lower at RM6.45 on Monday, giving the banking group a market capitalisation of RM21.38 billion.

Investment & Market Trends

Keyfield To Acquire RM30 Million Vessel Amid Rising Charter Demand

Keyfield International Bhd is strengthening its offshore support vessel fleet with the acquisition of a 2014-built anchor handling tug supply (AHTS) vessel for US$7.35 million (RM29.6 million), as the group positions itself to meet growing charter demand. In a filing with Bursa Malaysia, the offshore support vessel operator said its wholly owned subsidiary, Keyfield Resolute Sdn Bhd, has entered into an agreement to acquire the vessel, which will be renamed Keyfield Joyful. The seller was identified only as an unrelated third-party company incorporated in Indonesia and belonging to a Singapore-headquartered group. In addition to the purchase price, Keyfield expects to invest between RM3 million and RM4 million to progressively upgrade the vessel’s capabilities, including its bollard pull, accommodation capacity and Dynamic Positioning 2 (DP2) system. The company said the acquisition will immediately expand its available AHTS capacity to capitalise on near-term chartering opportunities, as all of its existing AHTS vessels are currently chartered out or allocated for contracts in Malaysia and overseas. Its two new-build DP2 AHTS vessels are only expected to be delivered in 2028. Group Chief Executive Officer and Executive Director Datuk Darren Kee Chit Huei said the domestic offshore support vessel market continues to show strong fundamentals, particularly for AHTS vessels below 80 tonnes. “The medium-term outlook for the domestic offshore support vessel sector remains highly resilient, with widening supply shortages projected for AHTS under 80 tonnes. “By acquiring Keyfield Joyful, it provides our group with an opportunity to deploy into the tight local market to earn immediate income. We will further enhance its marketability by upgrading its technical specifications,” he said. Kee added that the purchase follows the recent mobilisation of three AHTS vessels — comprising two owned vessels and one third-party managed vessel — to the Middle East. The latest acquisition is part of Keyfield’s long-term fleet expansion strategy, which is expected to increase its owned fleet from 14 vessels currently to 18 vessels by 2028. The expansion plan includes three vessels currently under construction: one DP2 accommodation work boat and two DP2 90MT AHTS vessels. Keyfield said the acquisition will be financed entirely through the remaining proceeds from its sukuk issuance completed in December 2024 and is expected to contribute positively to the group’s earnings and net assets in the second half of 2026 once the vessel is deployed. For the first quarter ended March 31, 2026, Keyfield’s net profit more than doubled to RM56.13 million from RM20.68 million a year earlier, largely driven by a RM78 million gain from the disposal of an accommodation workboat, despite lower vessel utilisation and weaker revenue. Revenue declined 45.6% to RM47.18 million from RM86.75 million previously, while the group recorded a gross loss of RM16.03 million compared with a gross profit of RM34.8 million a year earlier. The company reported a fleet utilisation rate of 36.1%, equivalent to 442 chartered days, during the quarter, covering vessels operating in Malaysia, the Middle East and Thailand. Shares of Keyfield closed four sen higher at RM1.58 on Monday, giving the group a market capitalisation of RM1.28 billion.

Energy & Technology

Cypark Plans RM53 Million Private Placement To Fund Renewable Energy Projects

Cypark Resources Bhd has proposed a private placement exercise to raise up to RM52.7 million, with the proceeds primarily earmarked to support the group’s expanding renewable energy portfolio. In a filing with Bursa Malaysia, the company said it plans to issue up to 82.3 million new shares, representing 10% of its enlarged issued share capital, to third-party investors to be identified at a later date. The issue price will also be determined subsequently. Based on an illustrative issue price of 64 sen per share, the exercise is expected to generate approximately RM52.7 million. The price represents a 5.51% discount to Cypark’s five-day volume-weighted average share price of 67.7 sen up to May 31. Of the total proceeds, RM45 million will be allocated to fund the group’s renewable energy projects. While the funds have not been designated for any specific development at this stage, Cypark said the allocation will be based on actual project funding requirements as they arise. Among the company’s major ongoing projects are the development of a 595MWac hybrid hydro-floating solar plant with a battery energy storage system at Tasik Kenyir, Terengganu, with an estimated development cost of RM1.96 billion, Phase 2 of the SMART waste-to-energy plant at Ladang Tanah Merah, Negeri Sembilan, valued at RM700 million, and a 99.99MWac solar photovoltaic plant in Port Dickson, with an estimated cost of RM300 million. The remaining proceeds from the private placement will be used for working capital requirements amounting to RM7.1 million and to cover expenses related to the fundraising exercise. Cypark said the proposed placement offers an additional source of capital without incurring interest costs or repayment obligations. The exercise may also be implemented in several tranches, enabling the group to raise funds progressively while reducing the immediate dilution impact on existing shareholders. The fundraising plan comes as the company continues to navigate a challenging earnings environment. For the third quarter ended Jan 31, 2026, Cypark posted a net loss of RM17 million, compared with a net profit of RM8.76 million in the corresponding period a year earlier, mainly due to the absence of a reversal of provisions and settlement income. Revenue, however, rose nearly 9% to RM43.2 million from RM39.7 million. The company expects the private placement exercise to be completed by the fourth quarter of 2026, with TA Securities acting as the principal adviser and placement agent.

Investment & Market Trends

Sime Darby Property Launches RM1.25 Billion Fund For Data Centres And Industrial Assets

Sime Darby Property Bhd has launched a new investment fund with a target size of up to RM1.25 billion to develop and invest in data centres and industrial assets located within its townships across Malaysia. Known as the New Economy Venture, the fund has secured full capital commitments from the Employees Provident Fund (EPF), the Armed Forces Fund Board (LTAT) and Great Eastern Life Assurance (Malaysia) Bhd. The company said additional limited partners may be brought into the fund at a later stage. Sime Darby Property chief executive Datuk Seri Azmir Merican. Sime Darby Property Group Managing Director and Chief Executive Officer Datuk Seri Azmir Merican said the initiative represents a significant milestone in expanding the group’s investment and fund management capabilities. According to the company, the New Economy Venture builds on its growing presence in the industrial and logistics sector following the launch of its RM1 billion Industrial Development Fund, a joint venture with LOGOS Property established in 2022. Together, the two funds are expected to strengthen Sime Darby Property’s recurring income base by generating investment yields and fee-based earnings from the development and management of assets such as data centres, warehouses and other new economy infrastructure that continue to see strong market demand. The new fund has already secured two seed assets located within the group’s flagship developments, Elmina Business Park and the City of Elmina. These projects account for approximately 85% of the targeted fund size and are backed by long-term lease agreements. Construction of both assets is expected to be completed in the second half of 2027. Under the investment structure, Sime Darby Property will serve as the general partner and contribute RM500.1 million to the main fund. EPF will invest RM100 million, LTAT will commit RM200 million and Great Eastern will provide RM199.9 million. In addition, EPF will participate in a sidecar investment vehicle with a capital commitment of RM250 million. The sidecar fund is designed to invest alongside the main fund in selected projects. The company said the initiative supports its capital-light growth strategy by leveraging third-party institutional funding to accelerate the development of new economy assets across its existing townships. Sime Darby Property added that its investment and asset management division currently oversees approximately RM4.4 billion worth of assets, supported by a long-term hyperscale data centre lease that commenced operations in April 2026.

ESG

When Every Beat Matters: How CVSKL Foundation Is Helping Malaysia’s Heart Patients

For many Malaysians living with serious heart disease, the greatest challenge is not always the diagnosis itself—it is finding a way to afford the treatment that could save their lives. Datuk Dr Tamil Selvan Muthusamy (left), consultant cardiologist at CVSKL and Tan Sri Rashpal Singh Randhay, chairman of CVSKL foundation.  At the CVSKL Foundation, the charitable arm established by Cardiac Vascular Sentral Kuala Lumpur (CVSKL) in 2022, the mission is to help financially vulnerable patients facing some of the most complex and expensive cardiac conditions. Since its establishment, the foundation has funded 39 major cardiac procedures, including seven in 2022, 12 in 2023, six in 2024, 10 in 2025 and four so far this year. CVSKL Foundation chairman Tan Sri Rashpal Singh Randhay said the organisation was created to ensure that financial hardship does not prevent patients from accessing lifesaving care. “The vision was always about giving back to society. We wanted to help patients who genuinely have no means of obtaining the treatment they need,” he said. A Careful and Dedicated Selection Process Unlike many charitable healthcare programmes, every application undergoes a thorough financial and medical assessment before assistance is granted. Beyond evaluating a patient’s financial circumstances, each case is reviewed by CVSKL specialists, who assess the complexity of the condition, available treatment options and the urgency of intervention before making recommendations to the foundation’s trustees. “We reject about 50% of applications because our resources are limited and we need to prioritise those who are most in need. “Our focus is on cases where patients referred to us have exhausted all means of financial support,” Rashpal said. He explained that the rigorous assessment process ensures that the foundation’s limited resources are directed towards those with the greatest need. One recent case involved a 14-year-old girl whose application was initially rejected but later reassessed after further evaluation by the medical team. Based on the specialists’ recommendations, the foundation eventually approved funding for a right heart catheterisation procedure. “We rejected the case at first, but after further review and strong recommendations from the doctors, the case was approved,” he said. Supporting Patients with the Most Complex Conditions Datuk Dr Tamil Selvan Muthusamy, Consultant Cardiologist at CVSKL, said the foundation focuses on helping patients who have exhausted all other avenues for treatment. “These are the patients we want to help — those who really have no means to pay for medical procedures that they need,” he said. Datuk Dr Tamil Selvan Muthusamy (left), consultant cardiologist at CVSKL and Tan Sri Rashpal Singh Randhay, chairman of CVSKL foundation.  Many beneficiaries, he explained, suffer from severe and highly complex cardiac conditions and have often been assessed as high-risk or have waited a long time for treatment elsewhere. “A lot of the patients who come to us are not straightforward cases. “Many are extremely ill, have been waiting a long time for treatment, or have been assessed as very high risk,” he said. Tamil Selvan recalled one patient who arrived at CVSKL after a prolonged wait for treatment and was in critical condition. “He was so sick that we were not even sure he would survive. “He spent almost a month in hospital, but today he is doing well. The foundation played a crucial role in helping him receive treatment,” he said. What Makes the Foundation Different A key feature of the programme is the level of support provided by the hospital and its medical specialists. For approved cases, CVSKL doctors waive their professional fees, while the hospital charges the foundation at cost instead of commercial rates. In some cases, medical device suppliers also contribute through corporate social responsibility (CSR) initiatives to further reduce treatment costs. “The doctors do not charge professional fees and the hospital charges us at cost. “That allows us to help patients who otherwise would not have been able to afford treatment,” Rashpal said. Among the advanced procedures supported by the foundation are transcatheter mitral valve repair, Impella-assisted high-risk percutaneous coronary intervention (PCI) and right heart catheterisation. Tamil Selvan noted that some of these treatments involve technologies available at only a handful of centres in Malaysia. One example is the Impella heart pump, a temporary mechanical circulatory support device used during highly complex coronary procedures. “The device alone costs about US$25,000 (RM100,702.44). These are not routine angioplasty cases. “They are often patients with severe heart failure or complex blockages where conventional treatment carries very high risk. “Without support, many would simply not be able to access such treatment,” he said. Sustaining the Mission The foundation is one of three pillars established by CVSKL alongside public health education and research, although much of its resources are currently focused on patient assistance. To sustain its work, the foundation depends on donations and fundraising activities. Rashpal said the organisation typically holds two major fundraising events each year to support future patient programmes. This year, the foundation will host a charity hi-tea at The St Regis Kuala Lumpur on June 13, followed by a golf tournament later in the year. The fundraising target is approximately RM1 million, which will help support patients through 2027 and 2028. At present, the foundation’s funding model combines hospital cost-price support, CSR partnerships, fundraising efforts and a RM500,000 pledge from CVSKL. Beyond the foundation itself, CVSKL also works with medical device companies and corporate partners to subsidise treatment for financially challenged patients who may not qualify for foundation assistance but still struggle to afford care. Despite these efforts, Tamil Selvan acknowledged that demand continues to exceed available resources. “We want to help more people, but funding remains the biggest limitation. “There are many patients who could benefit from these treatments, but every programme depends on having sufficient resources,” he said. More Than the Cost of Treatment For Rashpal, the mission remains simple despite the challenges. “Every application represents someone fighting for their life. “Our responsibility is to ensure that those who truly have nowhere else to turn are given a chance,” he said. As cardiovascular disease remains one of

Lifestyle

Jati Takes Local Rice From The Shelf To The Snack Aisle With Chom Chom

 [L-R]: Sufian Bin Zainuddin, Director of Tourism Malaysia Central Region; Datuk Seri Isham bin Ishak, Secretary-General, Ministry of Agriculture and Food Security; Duli Yang Teramat Mulia Che Puan Muda Zaheeda Binti Mohamad Ariff, Tuanku Raja Puan Muda Kedah; Low Kok Kean, Managing Director, Serba Wangi Sdn Bhd posing with the Chom Chom mascot at JATI’s Chom Chom white rice snack launch yesterday. Jati, a household name in Malaysian rice for decades, is making its first move into the country’s competitive snack market with Jati Chom Chom, a ready-to-eat white rice puff snack made with local rice. Serba Wangi Sdn Bhd, the Malaysian rice producer and distributor behind the Jati brand, is pushing to transform local rice into a modern snacking experience for children, teenagers, young working adults and families.  The move comes as consumers are increasingly looking for convenient and distinctive options beyond traditional corn, potato and wheat-based formats.  Low Kok Kean, Managing Director, Serba Wangi Sdn Bhd delivering the welcome speech at the Jati Chom Chom Grand Launch Event held yesterday. Managing Director Low Kok Kean expressed that Jati Chom Chom represents an exciting milestone for the company as it continues to explore new possibilities for rice beyond traditional consumption. “By transforming local rice into a fun, light and flavourful snack experience, we aim to connect with a new generation of consumers while demonstrating how innovation can create fresh opportunities for familiar ingredients,” he said.  Manufactured in a facility certified to Halal, HACCP and the internationally recognised ISO 22000:2018 food safety management standard, Jati Chom Chom delivers a light, crunchy and flavourful snack experience. These certifications reflect SW Food’s commitment to quality, consistency and high food safety standards. It combines familiar local taste with modern snacking innovation, bringing rice into a format that is more relatable and accessible to younger generations. The rice puff snack is available in Tomato and Cheese flavours, retailing from RM1.99 for a 60g pack and RM3.79 for a 112g multipack, with final prices varying by outlet and promotion. The product officially launched at Old Malaya, Kuala Lumpur yesterday, was officiated by Tuanku Raja Puan Muda of Kedah, DYTM Che Puan Muda Zaheeda Binti Mohamad Ariff. The venue embodies the local culture, food, community and heritage. Its strong Malaysian identity and nostalgic atmosphere made it a natural fit for the occasion, reflecting the brand’s direction of bringing local rice into a contemporary everyday format.  Jati Chom Chom Grand Launch at Old Malaya held yesterday. DYTM Che Puan Muda Zaheeda said innovations such as Chom Chom not only create new products, but also drive demand for local rice, supporting farmers’ incomes and strengthening the entire rice ecosystem. “This is the true impact that we should celebrate, how innovation connects the entire rice value chain, from paddy fields to market. “The steps taken by Serba Wangi reflect the courage to continue innovating while remaining grounded in the strength and heritage of the nation’s agriculture,” she said. The entry into snacking reflects a broader trend among established Malaysian food companies looking to extend their brand equity into new consumer categories, as snacking becomes an increasingly central part of everyday lifestyles and new snacking occasions emerge.  For Jati, it also marks a continuation of the brand’s ongoing journey in food innovation, quality and product development, one that now extends beyond the rice bag and into the snack aisle.  The rice snack is currently available at selected Lotus’s, Giant and AEON outlets nationwide, with distribution being progressively expanded into general trade channels to strengthen accessibility across urban and suburban communities. Jati Chom Chom reimagines local rice into a new generation of snacking, fun, affordable and accessible for younger consumers, backed by the trusted Jati name and its continuous commitment to product innovation, quality and consistency.  Datuk Seri Isham Bin Ishak, Secretary-General, Ministry of Agriculture and Food Security delivering a speech at The Jati Chom Chom Grand Launch Event held yesterday. Meanwhile, Secretary-General of the Ministry of Agriculture and Food Security, Datuk Seri Isham Ishak, who was present at the event said the future of Malaysia’s agricultural sector is no longer centred solely on production, but lies in innovation, branding, value creation and market expansion. “I am very proud to share that Chom Chom has been introduced as ‘Malaysia’s First White Rice Snack’. This is a remarkable achievement!” “Products such as Chom Chom show how local rice can evolve beyond traditional consumption into a modern product with wider commercial potential,” he said.

Investment & Market Trends

BS FITNESS: Building A Malaysian Brand For International Markets

YM Raja Lokman bin Raja Ahmad, Founder, BS Fitness Nutrition (M) SDN. BHD. Building a successful business is one challenge. Building a business that can scale consistently across manufacturing, distribution, exports, compliance, and brand development is another altogether. For BS Fitness Nutrition (M) Sdn Bhd, growth has never been viewed simply through the lens of product sales. Instead, the company has focused on creating the operational infrastructure, manufacturing capabilities, and market foundations required to build a business with long-term relevance and international potential. Today, operating from two production facilities in Bangi with a manufacturing capacity of up to 40 tonnes per month, BS Fitness Nutrition has established itself as an emerging player within Malaysia’s sports nutrition and functional wellness industry. Yet behind the products lies a broader strategy centred on manufacturing excellence, export readiness, ecosystem development, and the creation of a Malaysian brand capable of competing on a larger stage. As consumer expectations continue to evolve and global competition intensifies, the company’s focus remains clear: building a business defined not by short-term growth, but by operational credibility, scalability, and sustainable value creation. The wellness and performance nutrition sector has undergone significant transformation over the past decade. Once dominated by a handful of international brands, the market today is increasingly competitive, sophisticated, and driven by consumers who demand far more than attractive packaging or marketing claims. Quality assurance, product transparency, manufacturing standards, and brand trust have become critical factors influencing purchasing decisions. BS Fitness Nutrition recognised this shift early. When the company entered the market, there was a noticeable gap between what consumers were looking for and what was readily available. While demand for sports nutrition and performance supplements was growing steadily, locally manufactured products capable of competing with established international brands remained relatively limited. This created an opportunity not only to manufacture products, but to build a business around credibility, consistency, and consumer confidence. Rather than approaching the market purely from a retail or product perspective, the company invested heavily in building its manufacturing capabilities, operational systems, and compliance framework. This long-term approach allowed BS Fitness Nutrition to position itself as more than a product company—it became a business built on production capability, quality control, and continuous innovation. Today, the company produces a growing portfolio of sports nutrition products, functional beverages, and performance supplements while serving athletes, fitness communities, active consumers, commercial partners, and distributors. However, management views these products as an outcome of the business rather than the business itself. At the heart of BS Fitness Nutrition’s strategy is the creation of a scalable ecosystem. The company has spent years strengthening the foundations required for sustainable growth. This includes investments in research and development, manufacturing technology, compliance standards, digital commerce capabilities, distribution networks, and strategic partnerships. These investments may not always be visible to consumers, but they form the backbone of a business designed to compete in increasingly demanding markets. A key pillar of the company’s growth strategy is international expansion. While Malaysia remains an important market, BS Fitness Nutrition sees significant opportunities beyond its domestic borders. Rising global demand for wellness products, increasing acceptance of Malaysian-made goods, and growing interest in trusted nutritional solutions have created favourable conditions for expansion. To support this ambition, the company has actively participated in international trade exhibitions, export acceleration programmes, and cross-border business initiatives. These efforts are not simply aimed at increasing sales volumes but at building long-term market access, strengthening distribution channels, and establishing the credibility necessary to compete internationally. This disciplined approach also shapes how the company defines growth. For many businesses, growth is often measured through revenue, outlet expansion, or market share. BS Fitness Nutrition adopts a broader perspective. Growth means building stronger operational capabilities, creating entrepreneurship opportunities, developing products that can scale across markets, strengthening export presence, and building trust with customers and business partners alike. Equally important is what the company chooses not to pursue. Management remains cautious about opportunities that may generate short-term gains but undermine long-term sustainability. Price competition, aggressive expansion without supporting infrastructure, and growth that compromises quality standards are areas the company deliberately avoids. Instead, the focus remains on strengthening the foundations that support long-term competitiveness. As the business has expanded, maintaining consistency has become increasingly important. Generating demand is often easier than managing complexity. Scaling production, ensuring quality assurance, maintaining regulatory compliance, coordinating logistics, managing exports, and developing people all require a different level of organisational maturity. To address this, BS Fitness Nutrition has evolved from a founder-driven business into a more structured organisation supported by specialised leadership, operational systems, departmental accountability, and standardised processes. This transformation has enabled the company to maintain agility while creating the discipline necessary for larger-scale growth. Leadership development has become a particularly important area of focus. As the organisation continues to grow, the ability to build capable teams, empower decision-making, and develop future leaders will play a critical role in sustaining momentum. Behind the company’s commercial success lies a significant commitment to operational excellence. Over the past 18 months, BS Fitness Nutrition has prioritised investments into manufacturing systems, food safety compliance, export readiness, and internationally recognised certifications, including HACCP, GMP, and halal standards. While these initiatives require substantial investment, they provide the credibility and assurance required to compete within increasingly regulated and quality-conscious markets. For the company, sustainability is closely linked to operational integrity. Responsible growth means building systems that can support long-term expansion while maintaining product quality, customer trust, and business resilience. Looking ahead, BS Fitness Nutrition’s ambitions extend beyond becoming a larger manufacturer. The company is focused on establishing itself as a globally recognised Malaysian brand while strengthening its role within the broader wellness and performance nutrition industry. Future priorities include accelerating international market penetration, expanding innovation within the functional beverage category, strengthening distribution ecosystems, enhancing research and development capabilities, and leveraging automation to improve operational efficiency. Yet despite these ambitions, the company’s underlying philosophy remains unchanged. Success is not measured solely by how much a business grows, but by how well it

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