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AEON Delight (Malaysia) Sdn. Bhd. (“ADM”) successfully hosted SPOGOMI 2026 at Pantai Bagan Lalang, Selangor, bringing together 52 teams and 233 participants from AEON Group Malaysia, business partners, educational institutions and local communities in a unique environmental sporting event that combines competition, teamwork and environmental stewardship. More than 200 participants from 52 teams gathered at Pantai Bagan Lalang for SPOGOMI 2026. The event brought together participants from eight other companies within AEON Group Malaysia, alongside business partners, government agencies, educational institutions and local communities, reflecting a shared commitment to environmental sustainability and community engagement. The participating AEON Group companies included AEON Co. (M) Bhd., AEON Credit Service (M) Berhad, AEON BiG (M) Sdn. Bhd., AEON Bank (M) Berhad, AEON Fantasy (M) Sdn. Bhd., AEON Global Supply Chain Sdn. Bhd., AEON360 Sdn. Bhd. and AEON Insurance Brokers (M) Sdn. Bhd. The event also received valuable support and participation from business partners and supporting organisations, including Majlis Perbandaran Sepang, SWCorp Malaysia, MILO Malaysia, Sunshine Bakeries, IMEC Hygiene and Neutrovis. Students from Sekolah Menengah Hin Hua also participated alongside corporate teams, highlighting the importance of engaging younger generations in environmental conservation. The event exceeded its target by collecting 371.10kg of waste. ADM extends its utmost appreciation to the business partners, government agencies, educational institutions, community members and supporting organisations whose participation and contributions helped make SPOGOMI 2026 a meaningful and impactful community event. Building on the success of Malaysia’s inaugural SPOGOMI event organised by ADM in 2024, SPOGOMI 2026 further demonstrates the Company’s commitment to promoting environmental awareness and encouraging communities to take practical action towards cleaner and more sustainable public spaces. Originating in Japan, SPOGOMI combines the words “spo” for “sport” and “gomi” – the Japanese word for “trash” – transforming litter collection into a competitive team activity. Participants compete to collect and sort waste within a designated area and time limit, with points awarded according to the quantity and categories of waste collected. The format makes environmental conservation engaging, educational and impactful. During the competition, participants collected a total of 371.10 kilograms of waste, exceeding the event’s 100-kilogram target by 271.10 kilograms and achieving 3.7 times the original target. Compared with the approximately 74 kilograms collected during Malaysia’s inaugural SPOGOMI event in 2024, this represents approximately five times the amount of waste collected. The significant increase highlights growing awareness of environmental responsibility and demonstrates how collaboration among businesses, government agencies, educational institutions and local communities can contribute to cleaner and more sustainable public spaces. The competition concluded with an award presentation ceremony recognising teams that demonstrated outstanding performance in waste collection, sorting accuracy and teamwork. Shuji Gobara, Managing Director of AEON Delight (3rd from right), with ABM Team 7, the SPOGOMI 2026 Champions, ABM Team 7 emerged as the SPOGOMI 2026 Champion, followed by Green Sustain as Runner-Up and ABM Team 1 in Third Place. The Best Teamwork Award was presented to Hin Hua 6 while in recognition of the team’s exceptional teamwork, enthusiasm and commitment throughout the competition, while ABM Team 1 managed to win the Special Prize – Havoc Award in recognition of their spirited, enthusiastic and lively energy throughout the competition. The event was honoured by the attendance of Minister NIHEI Daisuke of the Embassy of Japan in Malaysia, together with representatives from Majlis Perbandaran Sepang and SWCorp, senior leaders from AEON Group Malaysia and representatives from participating organisations. Their presence underscored the growing support for environmental initiatives that strengthen community engagement and promote sustainable lifestyles. ADM’s first SPOGOMI event in Malaysia, held in 2024, brought together 150 participants across 27 teams and collected approximately 74 kilograms of waste. The substantial growth in participation, stakeholder support and waste collection in 2026 reflects increasing awareness of environmental responsibility and the positive momentum generated by the initiative. Through the continued organisation of SPOGOMI, ADM aims to encourage people from all walks of life to take practical action towards environmental conservation while strengthening collaboration among businesses, government agencies, educational institutions and local communities. ADM remains committed to contributing to safer, cleaner and more comfortable communities through its business activities and social initiatives, in line with its corporate philosophy of creating sustainable value for society.

They hang outside government buildings, line streets during national celebrations and dominate the backdrop of major corporate events. We see them so often that we rarely stop to think about where they come from. Flags are everywhere. Managing Director of Star Light Flag Trading Sdn. Bhd – Annie Chia.   But behind every Jalur Gemilang flying correctly, every state flag displayed at an official function and every corporate flag carrying precisely the right colours is a business where details matter more than most people realise. For one Malaysian visual communication and flag solutions company, those details have become its speciality. Its business spans national and state flags, institutional flags, customised corporate designs, banners and large-format visual branding for government agencies, corporations, educational institutions, event organisers and consumers. At first glance, it is a business about producing flags. Look closer, and it is really a business about identity and representation.   Getting the Symbol Right A flag is unusual because its value is rarely determined by the material alone. What it represents matters considerably more. A national flag carries identity and pride. An institutional flag represents authority and belonging. A corporate flag can turn an otherwise anonymous venue into a branded environment before anybody has even walked through the door. That leaves surprisingly little room for getting things wrong. Colour needs to be consistent. Specifications matter. Materials need to suit their environment. Outdoor flags must withstand different conditions from those intended for ceremonial display, while event branding can require entirely different dimensions and finishes. Then there is time. An event does not wait because a supplier is running late. Neither does a national celebration or official ceremony. The company identified this problem early. While many businesses could produce similar products, consistency in colour, durability, turnaround time and service was not always guaranteed. That gap became an opportunity. Its ability to handle both standardised demand — including Malaysian and state flags — and highly customised branding requirements within one operation has allowed it to serve very different types of customers without treating every order the same way. Sometimes the requirement is thousands of standard flags. The next project might involve a bespoke corporate design needed urgently for an event. The product changes. The expectation does not. It has to arrive right.   A Physical Business in a Digital World There is an interesting contradiction in the company’s growth story. Branding has become overwhelmingly digital. Companies invest heavily in social media, websites, digital advertising and content designed to make themselves visible on screens. Yet physical visibility has not disappeared. Walk through a city during Merdeka month and the power of a physical symbol is obvious. Attend a major corporate event and branding occupies walls, entrances, stages and public spaces. Visit an institution and flags remain one of the clearest visual expressions of identity. The medium may be traditional. Customer expectations are anything but. Clients increasingly want faster turnaround, clearer communication, more customisation and seamless service. This has pushed the company beyond being purely production-focused towards becoming a broader visual branding solutions provider. And that transition is changing the business behind the scenes. As order volumes and project complexity increase, activities once managed directly require formal processes. Quality control must remain consistent. Teams need clearer responsibilities. Decisions have to move faster without creating mistakes. Leadership has consequently shifted from hands-on involvement towards SOP development, delegation, performance monitoring and stronger operating systems. It is the less glamorous side of scaling, but arguably the one that matters most.   Growth Without Losing Control The company is equally clear that more business does not automatically mean better business. It is deliberately avoiding uncontrolled expansion or projects that could compromise quality and responsiveness simply to increase short-term revenue. Instead, capital and resources are being directed towards production efficiency, supplier reliability, digital presence and customer experience. Sustainability is entering those decisions too. Over the past 12 to 18 months, the company has introduced more environmentally friendly production materials, including eco-friendly inks for selected products, despite the higher costs involved. For an SME, that trade-off is tangible. Higher input costs can directly affect margins. Yet the company believes responsible growth sometimes means accepting an immediate cost for a longer-term objective. Now it is preparing for a larger transformation. The next ambition is to move from an execution-driven operation into a more integrated branding solutions business, supported by automation, stronger digital customer engagement, talent development and potentially broader regional reach. That means building a company where growth is supported by systems rather than dependent on individual effort. For a business whose products are designed to make nations, institutions and brands instantly recognisable, there is a certain symmetry to the challenge ahead. For years, it has helped others display who they are. Now it is defining what it wants to become.